4m-ctv-conference
CTV is a strong attention driver, but marketers question its ability to deliver measurable business outcomes as gaps in attribution and execution persist, leaving it between promise and proof
e4m Staff Jun 15, 2026 11:27 AM
At the e4m CTV Conference 2026 in Mumbai, Ashwin Padmanabhan, COO, WPP Media, delved into the evolution of connected television, how we need to approach CTV differently and more
e4m Staff Jun 12, 2026 9:41 AM
At the e4m CTV Conference 2026, Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank, noted that although algorithms influence what audiences watch, content continues to drive engagement
e4m Staff Jun 12, 2026 9:12 AM
At the fourth edition of the conference, the panellists will share key insights on the topic ‘From Impressions to Impact: The CMO’s CTV Playbook'
Kedar Ravangave, Head of Marketing, Kotak Mahindra Bank, will share insights on the topic 'The Algorithm Owns the Screen: How AI is Rewriting the Rules of Television and Streaming'
At the e4m CTV Conference, industry leaders shared insights on how CTV can be leveraged for sports marketing and the opportunities that lie ahead concerning the upcoming Cricket World Cup
e4m Staff May 13, 2024 1:47 PM
At e4m CTV Conference, Ashish Pherwani, Media and Entertainment Lead, EY, shared that in three years, 30% of the content on CTV will not be from large broadcasters
e4m Staff May 11, 2024 8:32 AM
At e4m CTV Conference 2024, Ishan John Chatterjee, Director for YouTube India, explored the ‘Great Indian Screen Shift: How CTV is changing the living room'
e4m Staff May 10, 2024 8:30 AM
At the e4m CTV Conference, industry experts came together for a panel discussion on - Power Of Connection: Making CTV Advertising Work For Brands
exchange4media Staff May 1, 2023 11:53 AM
At e4m’s CTV Conference, Rajib Basu, Partner and Leader - Entertainment & Media, PwC India, decodes the growth of CTV and explains how brands can harness the power of connectivity
exchange4media Staff May 1, 2023 8:56 AM