From impressions to impact: Experts to decode the way ahead for CTV at e4m CTV Conference

At the fourth edition of the conference, the panellists will share key insights on the topic ‘From Impressions to Impact: The CMO’s CTV Playbook'

by e4m Desk
Published: Jun 9, 2026 4:05 PM | 2 min read

The fourth edition of the e4m CTV Conference will be held in Mumbai on June 11, focusing on trends shaping the Connected TV (CTV) ecosystem.
A key panel discussion titled "From Impressions to Impact: The CMO’s CTV Playbook" will feature leading marketers discussing CTV's role in modern advertising and its advantages over traditional digital video.
Panelists will explore new metrics for measuring campaign impact, balancing storytelling with performance, and the use of audience data while maintaining brand authenticity.
The conference aims to provide insights into the future of television and digital video, highlighting opportunities for brands and advertisers within the CTV landscape.

The fourth edition of the e4m CTV Conference is set to take place in Mumbai on June 11. The conference will bring together decision-makers and thought leaders to discuss trends that will define the next phase of growth in the CTV ecosystem. At the conference, a panel discussion titled ‘From Impressions to Impact: The CMO’s CTV Playbook' will bring together leading marketers to discuss the growing role of Connected TV in modern advertising.

As consumer attention becomes fragmented across multiple platforms and devices, the panellists will explore what makes CTV a powerful medium for brand building and where it holds an advantage over traditional digital video advertising. Another key focus of discussion will be how marketers are moving beyond traditional metrics such as impressions and reach to measure the true impact of their campaigns.

The panellists include Gaurav Ramdev, Head of Marketing (CMO), India and South Asia, VISA; Punit Dharamsi, Executive Vice President, AMFI; Kaushik Vedula - VP Marketing, Castrol India; Shanti Swarup Panda -Head of Marketing, Aditya Birla Group, Indriya and Riddhi Pimputkar, Director, Enterprise Solutions-India, Teads. The panel will be moderated by Rajiv Rajagopal - Business Head- Advanced TV, WPP Media.

Industry leaders to decode the next phase of CTV at e4m Connected TV Conference.

The panellists will also share insights into what are the new metrics CMOs are prioritising today to truly measure impact on CTV, how brands are balancing storytelling with performance on CTV, can the platform genuinely deliver both emotional connection and measurable ROI and more. The leaders will further explore how marketers can use advanced audience data and targeting capabilities while ensuring that personalisation does not compromise creativity, authenticity or brand values.

The conference will serve as a platform for industry leaders to discuss the latest developments shaping the rapidly evolving Connected TV ecosystem. Attendees can expect valuable perspectives on the future of television, digital video and the opportunities that Connected TV presents for brands and advertisers.