e4m OOH Conference: Mahindra Auto's Manjari Upadhye to share insights during fireside chat

Manjari Upadhye, Chief Marketing Officer - Auto, Mahindra and Mahindra Ltd., will share key insights on the topic ‘Branding on the Move: Building Automotive Narratives Beyond Screens’

by e4m Desk
Published: Apr 20, 2026 3:36 PM | 2 min read

The eighth edition of the e4m OOH Conference on April 22 will bring together seasoned professionals and business heads under one roof to discuss the future of OOH in India, growth strategies and more. One of the key highlights of the conference is a fireside chat titled ‘Branding on the Move: Building Automotive Narratives Beyond Screens’, bringing focus to how mobility brands are rethinking communication in the competitive market.

The session will feature Manjari Upadhye, Chief Marketing Officer – Auto, Mahindra & Mahindra Limited, in conversation with Kanchan Srivastava, Senior Editor & Group Editorial Evangelist, exchange4media. The discussion is expected to explore how automotive brands are leveraging out-of-home (OOH) media to create high-impact narratives that go beyond digital screens.

e4m OOH Conference 2026 to chart the future of out-of-home advertising

With consumers constantly on the move, the session is set to explore how brands are using transit media, billboards and other formats to engage audiences in real-world environments, while building stronger recall and emotional connection. The conversation is also expected to shine light on how data, creativity, and storytelling are shaping modern automotive marketing.

The conference is a platform to learn from experts and thought leaders who are set to share cutting-edge insights and best practices in outdoor advertising. As OOH evolves with technology and measurement capabilities, the fireside chat aims to underline its growing role in integrated marketing strategies, especially for brands looking to drive visibility and influence consumer journeys outside traditional digital ecosystems.

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