Lemma launches AI-powered platform to turn OOH into a performance channel

Lemma’s latest offering ‘Outdoor to Outcome' is a full-funnel tool driven by AI, connecting OOH exposure directly to digital engagement and outcomes

by e4m Staff
Published: Apr 22, 2026 11:43 AM | 2 min read

Lemma has introduced Lemma Integral, an AI-first AdTech platform designed to enhance out-of-home (OOH) advertising by providing brands and agencies with full-funnel visibility for planning, tracking, retargeting, and optimizing campaigns.
The platform allows brands to connect their OOH advertising efforts to digital outcomes, offering insights into how mass-media strategies drive actions in the digital space.
Andrew Fox, CEO of SuperJeweler.com, highlighted the platform's ability to integrate data-driven digital out-of-home (DOOH) advertising with digital channels, resulting in improved transaction paths and stronger returns.
Lemma Integral will be available to clients across North America, APAC, and other regions starting this month, aiming to create measurable and impactful OOH impressions within a comprehensive marketing strategy.

Lemma has launched Lemma Integral, an AI-first AdTech platform.

Lemma Integral provides brands and agencies with full-funnel visibility, enabling them to plan, track, retarget and optimize OOH campaigns with the same precision and accountability previously reserved for digital channels.

The platform gives brands the ability to gain full visibility into how their mass-media efforts through OOH advertising, are driving improved actions within the digital space, through a single audience journey.

Andrew Fox, CEO of SuperJeweler.com and its sister company Hansa USA, said: “Brands today need media strategies that are both impactful and accountable. With Lemma Integral, we were able to integrate data-driven DOOH into our media mix and connect it seamlessly with digital channels. This helped us shorten the path from exposure to transaction and deliver significantly stronger returns. It’s a clear signal of how outdoor can evolve into a much more performance-driven channel for digital-first brands.”

Commenting on the launch Gulab Patil, Founder & CEO, Lemma, said, “With Lemma Integral, we’re enabling marketers to move beyond fragmented campaigns and orchestrate a truly full-funnel strategy where OOH connects seamlessly with CTV, mobile, and the web. It’s about making every OOH impression measurable and impactful. AI runs on data, and programmatic DOOH generates it, making OOH a critical layer for brands building the next generation of AI-driven advertising.”

Lemma Integral will be available to clients across North America, APAC and other regions starting this month.