Lemma’s latest offering ‘Outdoor to Outcome' is a full-funnel tool driven by AI, connecting OOH exposure directly to digital engagement and outcomes

e4m Staff Apr 22, 2026 11:43 AM

Previously, Madhurima Bhattacharya served as Associate Director at Lemma

e4m Staff Feb 18, 2026 2:38 PM

Lemma’s screen growth stems from improving the OOH ecosystem through its free CMS, Lemma Phi, the company said

e4m Staff Aug 20, 2025 6:57 PM

Lemma’s Gulab Patil outlines the next evolution of DOOH, where programmatic adtech bridges the gap between outdoor presence and tangible results

Jagruti Verma Mar 19, 2025 8:48 AM

By eliminating CMS costs, Lemma Phi lets screen owners, especially smaller operators, reinvest savings into crucial areas of their business

e4m Staff Feb 13, 2025 10:54 AM

In his previous role, Soni was with Innocean as VP for Martech Solutions

e4m Desk Feb 11, 2025 7:22 PM

Prior to this, Siddharth Dabhade was the MD at MiQ

e4m Staff Jan 9, 2025 9:04 AM

Swapnil joined Lemma in March 2022 and was based out of Jakarta

e4m Desk Nov 8, 2024 7:38 AM

Abdallah Asfour most recently served as Business Director at Vivecto

e4m Staff Oct 17, 2024 4:38 PM

Through this partnership, Lemma will infuse Sanchuan’s “Facebox” network with advanced programmatic features

e4m Staff Sep 20, 2024 12:29 PM

The conference’s Gold Partners are Taboola, Lemma, The Hindu and Anymind Pokkt

e4m Staff Jun 5, 2024 8:41 AM

To be held on 7th June 2024 from 10 am onwards at Radisson Blu, Mahipalpur

e4m Staff Jun 3, 2024 8:20 AM

Speaking to exchange4media, Gulab Patil, Founder & CEO, Lemma, said the revamp was initiated upon observing a demand for campaigns that could seamlessly extend across various formats

Sonam Saini May 13, 2024 8:49 AM

The logo was unveiled by industry veteran Sam Balsara, drawing attention from the key dignitaries that graced the event

e4m Staff May 10, 2024 11:34 AM

The conference will be followed by the e4m NEONS OOH Awards 2024 which celebrates creative excellence in out-of-home advertising

e4m Desk May 8, 2024 9:02 AM

In line with the rebranding, Lemma has launched its revamped website with enhanced user navigation and refreshed content

e4m Staff May 7, 2024 12:33 PM

The collaboration offers brands an opportunity to leverage the growing audience engagement within DOOH & CTV media

e4m Staff Apr 18, 2024 12:53 PM

Shanker was earlier COO at Amnet

exchange4media Staff Aug 9, 2023 4:13 PM

His last day at Amnet was Thursday, August 3rd

exchange4media Staff Aug 5, 2023 8:50 AM

Industry heads will discuss the growth, challenges and opportunities of the evolving digital OOH ecosystem on May 18

exchange4media Staff May 16, 2023 9:06 AM

Most recently, he was Head of Sales with Advisr

exchange4media Staff May 12, 2023 1:10 PM

Iyer has 20 years of experience in the digital and CTV space

exchange4media Staff May 9, 2023 11:04 AM

Industry heads to come together under one roof and share insights on the evolving OOH ecosystem, the challenges & opportunity and road ahead

exchange4media Staff May 8, 2023 12:14 PM

Prior to joining Lemma, Areef was Head of strategic sales and partnerships with MedicalDirector

exchange4media Staff Apr 27, 2023 10:58 AM

Prior to this, Less was Director of Revenue at Pancast

exchange4media Staff Apr 14, 2023 10:48 AM

They will offer clients strategic in-game placements and enrich customer engagement by allowing advertisers to redirect users to their website or landing page

exchange4media Staff Feb 16, 2023 12:19 PM

He joins from OMD Malaysia where he was the Group Business & Growth Director

exchange4media Staff Nov 28, 2022 8:26 AM

Prior to this, Biyani was Senior VP & CFO of Times OOH

exchange4media Staff Nov 18, 2022 8:47 AM

The campaign has been jointly executed by Lemma and Yahoo

exchange4media Staff Nov 7, 2022 3:25 PM

The 2nd edition of Realty+ Top 50 Marketing Minds Awards 2022 held virtually on Nov 04

exchange4media Staff Nov 7, 2022 1:16 PM

Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of independence" programmatically

exchange4media Staff Aug 17, 2022 3:28 PM

The programmatic roll-out has been implemented across all airports within the Adani airports portfolio with Lemma as technology partner

e4m Desk Jun 3, 2022 10:24 AM

Prior to this, Sambhus held senior-level sales positions at InMobi, Zapr, Nazara games & POKKT

exchange4media Staff Mar 3, 2022 1:54 PM

According to industry experts, extra visibility via targeted DOOH, flexibility, real-time metrics and reporting at a glance, are some of the benefits that pDOOH offers to media buyers

Rasika Kiran Upasani Jan 20, 2022 8:49 AM

OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact

Rasika Kiran Upasani Dec 29, 2021 9:10 AM

The OOH industry means business this festive season with 100% occupancy after a really long spell of both personal and professional standstills

Rasika Kiran Upasani Nov 2, 2021 8:21 AM

A feature-rich CMS permits media owners to both curate & negate content they find unsuitable for rendering, using either the web portal or the mobile application

exchange4media Staff Oct 21, 2021 2:30 PM

A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players

Rasika Kiran Upasani Sep 22, 2021 8:52 AM

Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around

Rasika Kiran Upasani Jun 16, 2021 9:15 AM

Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely

Rasika Kiran Upasani Apr 7, 2021 8:12 AM

OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends

Noel Dsouza Mar 18, 2021 8:56 AM

OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase

Noel Dsouza Mar 15, 2021 8:32 AM

OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach

Noel Dsouza Mar 1, 2021 8:30 AM

The digital out of home campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with the flight schedule

exchange4media Staff Feb 23, 2021 12:36 PM

DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers

Noel Dsouza Feb 22, 2021 8:31 AM

Partnership extends Lemma’s online Digital Out Of Home network into mobile games and boosts AdInMo’s reach in key Asian gaming market

exchange4media Staff Feb 18, 2021 3:20 PM

OOH leaders say that location and consumer insights are available with the billboard industry but the only cause for concern is presumed vs definite data

Noel Dsouza Feb 8, 2021 9:06 AM

Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow

Noel Dsouza Jan 21, 2021 8:29 AM

OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021

Noel Dsouza Jan 13, 2021 8:50 AM

Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year

Noel Dsouza Dec 22, 2020 9:05 AM