lemma
DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI
DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions
Noel Dsouza Nov 5, 2020 8:35 AM
Lemma would give both traditional and digital brands direct access to this premium inventory
exchange4media Staff Oct 28, 2020 11:06 AM
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven
Noel Dsouza Oct 28, 2020 8:23 AM
Guest Column: Gulab Patil, the founder and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during the lockdown period
Gulab Patil Oct 21, 2020 9:21 AM
The alliance entails Lemma’s Demand Side Platform (DSP) integration with VIOOH’s network of screens
exchange4media Staff Oct 13, 2020 11:49 AM
Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner
Noel Dsouza Oct 8, 2020 9:10 AM
OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season
Noel Dsouza Oct 1, 2020 8:01 AM
OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario
Noel Dsouza Sep 28, 2020 8:35 AM
OOH industry leaders share how they plan to bring back brands to malls
Noel Dsouza Aug 5, 2020 8:47 AM
The strategic partnership utilized Elevision’s premium network of large format digital screens & Lemma’s programmatic DOOH platform
exchange4media Staff Jul 21, 2020 1:57 PM
Industry heads share how data-led solutions will be of utmost importance as there will be an increasing need for more ROI-driven campaigns in a post-COVID world
Noel Dsouza Jul 16, 2020 8:43 AM
In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts
Noel Dsouza Jul 6, 2020 8:34 AM
Goel will spearhead programmatic DOOH business expansion for Lemma across SEA
exchange4media Staff Jun 16, 2020 12:37 PM
The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms
exchange4media Staff Jun 1, 2020 2:46 PM
OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order
Noel Dsouza May 18, 2020 8:43 AM
OOH industry leaders talk about how the COVID-19 pandemic has hindered their agencies and their expectations on when growth will pick up
Noel Dsouza Apr 27, 2020 9:07 AM
The companies believe this partnership will drive substantial advantages for the advertisers in this region
exchange4media Staff Apr 21, 2020 12:24 PM
The entire activity was executed remotely using programmatic technology, thereby keeping in mind the safety of the employees and media owners
exchange4media Staff Apr 8, 2020 1:18 PM
This integration will enable advertisers to access select premium airport digital media through Lemma programmatic DOOH platform
exchange4media Staff Mar 19, 2020 4:16 PM
