lemma
He joins from OMD Malaysia where he was the Group Business & Growth Director
exchange4media Staff Nov 28, 2022 8:26 AM
The 2nd edition of Realty+ Top 50 Marketing Minds Awards 2022 held virtually on Nov 04
exchange4media Staff Nov 7, 2022 1:16 PM
Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of independence" programmatically
exchange4media Staff Aug 17, 2022 3:28 PM
The programmatic roll-out has been implemented across all airports within the Adani airports portfolio with Lemma as technology partner
exchange4media Staff Jun 3, 2022 10:24 AM
Prior to this, Sambhus held senior-level sales positions at InMobi, Zapr, Nazara games & POKKT
exchange4media Staff Mar 3, 2022 1:54 PM
According to industry experts, extra visibility via targeted DOOH, flexibility, real-time metrics and reporting at a glance, are some of the benefits that pDOOH offers to media buyers
Rasika Kiran Upasani Jan 20, 2022 8:49 AM
OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact
Rasika Kiran Upasani Dec 29, 2021 9:10 AM
The OOH industry means business this festive season with 100% occupancy after a really long spell of both personal and professional standstills
Rasika Kiran Upasani Nov 2, 2021 8:21 AM
A feature-rich CMS permits media owners to both curate & negate content they find unsuitable for rendering, using either the web portal or the mobile application
exchange4media Staff Oct 21, 2021 2:30 PM
A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players
Rasika Kiran Upasani Sep 22, 2021 8:52 AM
Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around
Rasika Kiran Upasani Jun 16, 2021 9:15 AM
Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely
Rasika Kiran Upasani Apr 7, 2021 8:12 AM
OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends
Noel Dsouza Mar 18, 2021 8:56 AM
OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase
Noel Dsouza Mar 15, 2021 8:32 AM
OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach
Noel Dsouza Mar 1, 2021 8:30 AM
The digital out of home campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with the flight schedule
exchange4media Staff Feb 23, 2021 12:36 PM
DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers
Noel Dsouza Feb 22, 2021 8:31 AM
Partnership extends Lemma’s online Digital Out Of Home network into mobile games and boosts AdInMo’s reach in key Asian gaming market
exchange4media Staff Feb 18, 2021 3:20 PM
