lemma

OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach
Noel Dsouza Mar 1, 2021 8:30 AM

The digital out of home campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with the flight schedule
exchange4media Staff Feb 23, 2021 12:36 PM

DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers
Noel Dsouza Feb 22, 2021 8:31 AM

Partnership extends Lemma’s online Digital Out Of Home network into mobile games and boosts AdInMo’s reach in key Asian gaming market
exchange4media Staff Feb 18, 2021 3:20 PM

OOH leaders say that location and consumer insights are available with the billboard industry but the only cause for concern is presumed vs definite data
Noel Dsouza Feb 8, 2021 9:06 AM

Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow
Noel Dsouza Jan 21, 2021 8:29 AM

OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021
Noel Dsouza Jan 13, 2021 8:50 AM

Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year
Noel Dsouza Dec 22, 2020 9:05 AM

Players in the sector say if government approvals are set in motion, DOOH will accelerate further and give brands better ROI
Noel Dsouza Dec 9, 2020 8:33 AM

DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario
Noel Dsouza Nov 30, 2020 8:49 AM

DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI
Noel Dsouza Nov 23, 2020 8:30 AM

DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions
Noel Dsouza Nov 5, 2020 8:35 AM

Lemma would give both traditional and digital brands direct access to this premium inventory
exchange4media Staff Oct 28, 2020 11:06 AM

DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven
Noel Dsouza Oct 28, 2020 8:23 AM

Guest Column: Gulab Patil, the founder and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during the lockdown period
Gulab Patil Oct 21, 2020 9:21 AM

The alliance entails Lemma’s Demand Side Platform (DSP) integration with VIOOH’s network of screens
exchange4media Staff Oct 13, 2020 11:49 AM

Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner
Noel Dsouza Oct 8, 2020 9:10 AM

OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season
Noel Dsouza Oct 1, 2020 8:01 AM

OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario
Noel Dsouza Sep 28, 2020 8:35 AM

OOH industry leaders share how they plan to bring back brands to malls
Noel Dsouza Aug 5, 2020 8:47 AM