Authors

Rasika is an Intern and part of the Digital Marketing team at exchange4media. She is an aspiring journalist who intends to write her own book one day.

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Raveendra Singh, Head of Marketing, Sales and Strategy, Imagica, & Joy Ghoshal, Co-Founder and Head - Creative Strategy, Marching Ants, talk about the insight and integration of the campaign

Rasika Kiran Upasani Apr 16, 2019 9:19 AM

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Tarun Arora, CMO of Inshorts, talks about how the market still lags behind when it comes to being new and original

Rasika Kiran Upasani Mar 25, 2019 9:23 AM

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Isobar India, a digital agency belonging to the Dentsu Aegis Network, conceptualised and created the TVC for Visa’s Tap to Pay campaign for contactless cards

Rasika Kiran Upasani Mar 14, 2019 8:50 AM

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The brand aims to target working professionals in the Rs 80,000 - Rs 1,00,000 monthly income band, and expects a growth of around 7-9 per cent over the next year

Rasika Kiran Upasani Feb 27, 2019 8:14 AM

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Mayank Shah, Sr. Category Head, Parle Products said the company intends to own 15 per cent of the market share in its target geographies in two years

Rasika Kiran Upasani Feb 22, 2019 8:42 AM