SW Network wins Garden Vareli’s performance marketing mandate

Ddigital-first integrated advertising agency SW Network has secured the performance marketing mandate for Garden Vareli, an established name in the Indian saree industry. The partnership marks an important step in strengthening the brand’s digital presence through data-led media planning and audience-focused campaign execution.

Under the mandate, SW Network will be responsible for planning and executing Garden Vareli’s digital media strategy across platforms. The focus will be on driving reach, visibility, and meaningful consumer engagement through optimised media investments that support the brand’s business and marketing objectives to boost revenue and ROI.

Commenting on the collaboration, Neeraj Katariya, Vice President & Head of Digital and E-commerce, Garden Vareli, said, “As we continue to strengthen our presence across digital platforms, it was important for us to partner with an agency that brings strategic media expertise backed by a deep understanding of consumer behaviour. SW Network’s data-driven approach and media capabilities make them the right partner to help us reach the right audiences and accelerate our growth.”

Speaking about the partnership, Raghav Bagai, Co-founder of SW Network, said, “Garden Vareli has built a remarkable legacy in Indian fashion with its timeless saree collections. We are excited to partner with the brand and look forward to delivering media strategies that expand its digital footprint, strengthen audience engagement, and support its growth ambitions.”

Shlok Hari, Business Head, SW Network, added, “We are looking forward to working with and helping grow a brand that has carved a strong space for itself in the fashion industry and is now looking to aggressively expand its online presence. Our approach will focus on integrating the right mix of inventory, targeting, creative, and data analytics to help Garden Vareli scale efficiently and build sustained digital growth.”

Performance marketing has been at the centre of SW Network since its inception. Over the past few years, the network has strengthened its capabilities and expanded its portfolio by investing in its team, technology and tools. Its approach combines data analytics with creative communication to help businesses scale efficiently. The network has worked across industries with brands including IDFC FIRST Bank, Casio, Fujifilm, Titan, CenturyPly and Max Antara, among others.

The partnership will see Garden Vareli and SW Network working closely to deliver impactful media campaigns that enhance brand visibility, improve campaign performance, and build stronger connections with consumers across India.