Hayy Media wins marketing mandate for Harsh Industries & Shree Parshwnath Agro Industries

Hayy Media, a marketing and content solutions company, has been awarded the integrated B2B and B2C marketing mandate for Harsh Industries and Shree Parshwnath Agro Industries, both rice manufacturers.

The mandate covers strategic planning, brand building, content, digital-first storytelling, and full-funnel marketing for Indrani Rice, Jeera Rice, Mumbai Special, along with 11 rice brands under Harsh Industries and 7 brands under Shree Parshwnath Agro Industries. The engagement also includes the use of Hayy AI, Hayy Media’s AI-powered content co-pilot, to ensure scalable, consistent, and high-impact presence across the consumer buying journey.

Speaking on the partnership, Santosh Mutha, Director, Delight Foods Private Limited, said: “Our journey began in 2001, and for over two decades we have built a formidable distribution network across India. Today, the consumer landscape has changed. After all these years, we have consciously decided to move strongly into B2C. Hayy Media and Hayy AI stood out for their deep understanding of content, data, and consumer behaviour. Our intent is clear to be present across the entire buying cycle and to become a household name within the next two years.”

Commenting on the win, Faisal Haq, Founder, Hayy Media, said:“This mandate is not just about marketing rice brands, it’s about building trust, relevance, and memory at scale. Harsh Industries and Shree Parshwnath Agro Industries bring decades of credibility, quality, and distribution strength. Our role is to translate that legacy into modern brand narratives that connect emotionally with today’s consumer, across B2B and B2C touchpoints.”

Anas Haq, Co-Founder, Hayy Media, added: “The opportunity lies in storytelling across moments that matter from awareness to consideration to purchase and loyalty. With Hayy AI, we can create intelligent, consistent, and contextual content that lives across platforms and markets. The ambition to become a household name in two years is bold, and we’re excited to build that journey together.”

Sunil Dokha, representing Harsh Industries, shared:“We have always believed in product quality and strong trade relationships. This partnership with Hayy Media marks a strategic shift where brand, content, and consumer experience take centre stage. We see this as a long-term investment in brand equity.”

Sumit Dokha, from Shree Parshwnath Agro Industries, added:“The market today rewards brands that communicate consistently and meaningfully. Hayy Media’s approach to humanizing brands through data and creativity aligns perfectly with our growth vision.”

Under this mandate, Hayy Media will drive:

• Brand strategy and architecture
• Integrated B2B & B2C communication
• Full-funnel content across digital, social, and trade platforms
• AI-powered content scaling through Hayy AI
• Consumer-centric storytelling to support national expansion