Team Pumpkin wins performance marketing mandate for MutualFundWala

The agency will focus on scaling the brand’s online presence and driving investor registrations and SIP conversions through targeted digital interventions

by e4m Staff
Published: Jun 2, 2026 3:24 PM | 2 min read

Team Pumpkin has been awarded the performance marketing mandate for MutualFundWala, an Indian mutual fund investment platform.
The agency will manage end-to-end performance marketing efforts, including paid media strategy, campaign execution, and conversion rate optimization.
The collaboration aims to enhance MutualFundWala's digital presence and increase investor registrations and SIP conversions through targeted campaigns.
Both companies expressed enthusiasm about the partnership, emphasizing the alignment of their goals in making mutual fund investments more accessible to a wider audience.

Team Pumpkin, a full-service digital agency, has been awarded the performance marketing mandate for MutualFundWala, India’s mutual fund investment platform. The agency will drive MutualFundWala’s digital growth through strategic performance campaigns, leveraging data-driven insights to optimize customer acquisition and investor engagement.

As part of the mandate, Team Pumpkin will manage MutualFundWala’s end-to-end performance marketing efforts, including paid media strategy, campaign execution, and conversion rate optimization across digital platforms. The agency will focus on scaling the brand’s online presence and driving investor registrations and SIP conversions through targeted digital interventions.

Speaking about the collaboration, Shashi kant Bahl, CEO & Founder, MutualFundWala, said,” We are looking forward to partnering with Team Pumpkin to strengthen our digital footprint. Their expertise in performance marketing and data-led strategies aligns well with our vision of making mutual fund investments from Gold and Silver Funds to international opportunities accessible to every Indian. We look forward to leveraging their capabilities to scale our platform and reach more investors across the country.”

Swati Nathani, Co-founder, Team Pumpkin, added, “MutualFundWala is a trusted name in the investment space, and we are thrilled to be their performance marketing partner. Our focus will be on delivering high-impact campaigns that drive investor registrations and SIP conversions, ensuring MutualFundWala continues to grow its market share in the digital-first world.”

The performance marketing mandate for MutualFundWala will be handled by Team Pumpkin’s office in Gurugram.