e4m Performance Marketing Awards jury meet today: Expert panel to pick the best works

The jury will be chaired by Mainak Dhar, Managing Director of McCain Foods in India

by e4m Desk
Published: May 15, 2026 8:16 AM | 2 min read

The jury meeting for the second edition of the e4m Performance Marketing Awards is scheduled for today, featuring prominent figures from the advertising, marketing, and digital sectors.
The awards aim to recognize exceptional performance-driven campaigns, digital marketing innovations, and measurable business impacts across various categories.
Mainak Dhar, Managing Director of McCain Foods in India, will serve as Jury Chair, accompanied by Co-jury Chair Dr. Annurag Batra, Chairman & Editor in Chief of BW Businessworld & exchange4media.
The jury will evaluate entries based on creativity, data-led execution, campaign effectiveness, ROI, and audience engagement, emphasizing the importance of performance marketing in driving brand growth and consumer engagement.

The jury meet for the second edition of the e4m Performance Marketing Awards is set to be held today, bringing together some of the most respected names from the advertising, marketing and digital ecosystem. The awards aim to recognise outstanding work in performance-driven campaigns, innovation in digital marketing and measurable business impact across categories. This year’s edition is expected to see participation from leading brands, agencies and marketing professionals from across the country.

Mainak Dhar, Managing Director of McCain Foods in India, will serve as the Jury Chair for the second edition of the awards. Dhar brings extensive leadership experience across brand building, business strategy and consumer marketing. His presence is expected to add strong industry perspective to the evaluation process. With over 25 years of experience across global FMCG giants, he brings unmatched expertise in marketing, innovation, and business transformation.

Joining Dhar as the Co-jury Chair is Dr Annurag Batra, Chairman & Editor in Chief, BW Businessworld & exchange4media. The other jury members include respected leaders and experts from the advertising, media and marketing space.

The esteemed Jury panel is expected to assess entries across multiple parameters, including creativity, data-led execution, campaign effectiveness, ROI and audience engagement. The awards continue to focus on recognising campaigns that successfully combine innovation with measurable performance outcomes.

Over the years, performance marketing has become a key pillar for brands looking to drive growth and consumer engagement in the evolving digital landscape. The e4m Performance Marketing Awards aim to celebrate excellence in this space while highlighting emerging trends, technologies and strategies shaping the future of marketing. The jury meet today marks an important step in finalising the winners for this year’s edition.

Take a look at the esteemed jury panel of e4m Performance Marketing Awards 2025: