Wavemaker secures impressive wins at e4m Performance Marketing Awards 2025

The agency bagged 33 metals in total including 8 gold metals, 14 silver and 11 bronze metals across categories

by e4m Desk
Published: May 26, 2026 7:01 PM | 1 min read

The e4m Performance Marketing Awards, hosted by exchange4media Group, took place on May 26 in Mumbai, recognizing excellence in advertising, marketing, and media.
Wavemaker was awarded 'Agency of the Year' and won a total of 33 medals, including 8 gold, 14 silver, and 11 bronze across various categories.
WPP received the title of 'Network of the Year,' while IKEA was honored as 'Brand of the Year' for its impactful campaigns.
The awards aim to celebrate innovative and effective performance-driven marketing campaigns, with Mainak Dhar and Dr. Annurag Batra serving as Jury Chair and Co-Jury Chair, respectively.

The exchange4media Group hosted the second edition of the e4m Performance Marketing Awards on May 26 in Mumbai in the presence of business heads and industry leaders from the advertising, marketing and media world. At the spectacular awards night, Wavemaker was named the ‘Agency of the Year’ for exemplary work, creativity and innovation. The agency also bagged an impressive number of metals across categories with 33 metals in total including 8 gold metals, 14 silver and 11 bronze metals across categories.

Apart from Wavemaker, the big awards of the night were bagged by WPP that was named ‘Network of the Year’ while IKEA bagged the prestigious ‘Brand of the Year’ honour for its impactful campaigns. The other key winners of the awards night were Mondelez, Maruti Suzuki, Birla Opus Paints, Britannia, Starcom, ADSCII, Pivotroots and Walnut Folks.

e4m Performance Marketing Awards 2025 aim to celebrate excellence in performance-driven campaigns that have delivered business impact and innovative marketing outcomes across industries. The platform recognises campaigns that have successfully combined creativity, technology, analytics, and strategy to drive engagement, conversions and business growth.

This year, Mainak Dhar, Managing Director - India at McCain Foods was the Jury Chair while Dr Annurag Batra, Chairman & Editor in Chief, BW Businessworld & exchange4media was the Co-Jury Chair. The other jury members were respected leaders and experts from the advertising, media and marketing space.