e4m Performance Marketing Awards 2025: WPP Media, Wavemaker & IKEA take home big honours

While WPP Media was named ‘Network of the Year’, Wavemaker won ‘Agency of the Year’ title & IKEA bagged ‘Brand of the Year’ honour

by e4m Desk
Published: May 26, 2026 6:56 PM | 2 min read

The e4m Performance Marketing Awards 2025 took place in Mumbai on May 26, celebrating achievements in data-driven marketing and digital innovation.
WPP Media was named 'Network of the Year' and won a total of 72 metals, including 21 golds, while Wavemaker received 'Agency of the Year' with 33 metals, and IKEA was awarded 'Brand of the Year' with 9 metals.
Other notable winners included Mondelez, Maruti Suzuki, Birla Opus Paints, Britannia, Starcom, ADSCII, Pivotroots, and Walnut Folks.
The event emphasized the importance of performance marketing in connecting brands with audiences in a digital-first environment, with a jury led by Mainak Dhar and Dr. Annurag Batra.

The second edition of the e4m Performance Marketing Awards 2025 concluded on a high note in Mumbai on May 26. The dazzling awards night celebrated outstanding achievements in data-driven marketing, digital innovation and campaign effectiveness. The awards ceremony brought together leading brands, agencies, media planners and marketing professionals from across the country to honour excellence in the fast-evolving performance marketing ecosystem.

WPP Media emerged as the biggest winner of the evening, taking home the coveted ‘Network of the Year’ title for its impressive work and impactful campaigns across categories. Wavemaker was awarded ‘Agency of the Year’ for its creativity and innovation while IKEA bagged the prestigious ‘Brand of the Year’ honour for its impactful performance-led campaigns.

Coming to the metal tally, WPP Media won a total of 72 metals including 21 gold metals, 27 silver and 24 bronze metals across categories. Wavemaker bagged impressive wins with 33 metals in total including 8 golds, 14 silver and 11 bronze metals while IKEA took home 9 metals in total with 3 golds, 3 silver and 3 bronze metals for its impressive work across categories.

The other key winners of the awards night were Mondelez, Maruti Suzuki, Birla Opus Paints, Britannia, Starcom, ADSCII, Pivotroots and Walnut Folks.

The e4m Performance Marketing Awards 2025 recognised campaigns and professionals who have successfully leveraged technology, creativity and analytics to drive measurable business outcomes. The evening highlighted how performance marketing continues to play a crucial role in helping brands connect with audiences in an increasingly digital-first world.

The platform recognises campaigns that have successfully combined creativity, technology, analytics, and strategy to drive engagement, conversions and business growth. This year, Mainak Dhar, Managing Director - India at McCain Foods was the Jury Chair while Dr Annurag Batra, Chairman & Editor in Chief, BW Businessworld & exchange4media was the Co-Jury Chair. The other jury members were respected leaders and experts from the advertising, media and marketing space.

Here’s the complete list of winners: