The new app will offer 7,000 sustainable home furnishing products along with product recommendations, ratings, and reviews

exchange4media Staff May 27, 2021 1:48 PM

Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players

Misbaah Mansuri Apr 26, 2021 8:46 AM

The campaign is launched across television, OOH and digital channels

exchange4media Staff Feb 23, 2021 4:31 PM

In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices

Javed Farooqui Jan 4, 2021 8:18 AM

To provide a safe shopping experience during COVID times, Ikea is taking a number of extra precautions from its global best practices

exchange4media Staff Dec 16, 2020 1:40 PM

According to experts, a stronger brand-PR equation during and post the pandemic, and the need to reinvent PR advisories will be the way forward

Nafisa Shaheen May 14, 2020 1:58 PM

IKEA has also launched its first-ever User Generated Content programme called #IKEALifeathome on Instagram

exchange4media Staff May 9, 2020 10:50 AM

Guest Column: Amitabh Pande, Country Marketing Manager, IKEA India, says brands that ‘show up’ during times of crisis are the ones that ‘stay’ with the people after the crisis

Amitabh Pande May 5, 2020 8:59 AM

At the tenth edition of NEONS OOH Conference & Awards, Agarwal, Country Media Lead, IKEA India, will share how outdoor advertising has helped the brand reach out to its target audience

exchange4media Staff Feb 20, 2020 8:58 AM

Sudhakar Rao, Director, Branding, ICFAI Group, shared key insights on ‘Millennials: Future of Brands Evolution’

exchange4media Staff Nov 29, 2019 11:25 AM

This roundtable, which brought together the industry leaders, was curated in partnership with Resulticks.

exchange4media Staff Nov 4, 2019 11:10 AM

Through the ‘Let’s Celebrate Sleep, Everyday’ television campaign and a series of digital films that follow, the brand urges consumers to sleep well in order to get ready for the festive times.

exchange4media Staff Oct 27, 2019 6:00 PM

While the move is likely to benefit foreign brands, industry experts feel home-grown single-retail brands may not gain so much

Nafisa Shaheen Sep 4, 2019 8:33 AM

The integrated team, comprising both agencies, will be set up to look after all aspects of the brand’s communication - from mainline to digital

Misbaah Mansuri Sep 4, 2019 7:41 AM

The online store will service areas of Mumbai and Navi Mumbai

exchange4media Staff Aug 19, 2019 4:28 PM

After a successful one-year run in Hyderabad, IKEA is looking at multi-channel growth in the coming years

exchange4media Staff Aug 9, 2019 4:28 PM

In a chat with exchange4media, Edgar, Global Chief Talent Officer at Wavemaker, speaks about how the agency has been focusing on caring for the clients & how it keeps improving employee experience

Shweta Raaj Singh Jul 22, 2019 8:45 AM

This is part of a wider transformation agenda that Ingka Group has embarked on

exchange4media Staff Jul 3, 2019 6:02 PM

As part of this mandate, GenY Medium will run hyper-targeted performance marketing for Kaapi Machines

exchange4media Staff Jun 18, 2019 3:13 PM

IKEA has replaced the plain brown curtains at the women frisking booth with real curtains from the brand

exchange4media Staff May 22, 2019 1:07 PM