ikea
Jessamine Avila has over two decades of experience in marketing and brand building
Marketers say that while creators are increasingly becoming part of the media mix, influencer marketing accounts for just 3-10% of the ad spends
Shalinee Mishra Jul 2, 2026 9:40 AM
Brands are increasingly participating through experiences, partnerships and cultural platforms but creators note that true representation cannot be restricted to a single month
Shalinee Mishra Jun 22, 2026 1:29 PM
According to reports, incumbent agency Mother did not repitch for the account after holding it for 16 years
e4m Staff Jun 15, 2026 10:01 AM
The brand won 3 gold metals, 3 silver and 3 bronze metals across categories for its outstanding work
While WPP Media was named ‘Network of the Year’, Wavemaker won ‘Agency of the Year’ title & IKEA bagged ‘Brand of the Year’ honour
Formerly the CEO and President of the IKEA Group, Peter has served on a number of Boards including Ahold Delhaize, Orkla ASA Wizz Air and Deichmann SE
e4m Staff Apr 30, 2026 11:15 AM
Bhavana Jaiswal, Country E-commerce Integration Manager, IKEA India, shares the brand’s plans to replicate offline experience online, with online sales to contribute approx. 40% of revenues by 2030
Simran Sabherwal Mar 26, 2026 8:55 AM
The brand will place special emphasis on solutions for small spaces, multi-functional living, and everyday family needs
e4m Staff Feb 10, 2026 12:33 PM
At a recent media summit, IKEA India CEO Patrik Antoni outlined the company’s omnichannel expansion strategy, making India a global home furnishing hub and more
Chehneet Kaur Dec 18, 2025 11:30 AM
McCann, VML, Adam & Eve\TBWA, VCCP, and AMV BBDO are competing for the Swedish furniture giant’s creative business
The review is currently underway, and a decision is expected in the coming months
e4m Staff Nov 10, 2025 4:56 PM
Jayendra Gupta, Country Acting Marketing Manager and Integrated Media Manager at IKEA India, outlines how the retailer is localising its global vision to win Indian hearts and homes
Aditi Uniyal Sep 16, 2025 9:36 AM
The campaign ‘Cook Up Some Magic’ will bring alive the love for home and joy for cooking and eating, with IKEA at the heart of it all
From major C-suite appointments in India’s corporations to global leaders making headlines for career moves, here are the most impactful executive movements that shaped business landscape this week
e4m Staff Jul 25, 2025 5:24 PM
In a conversation with e4m, Jayendra Gupta, IKEA’s Country Manager of Integrated Media, spoke about the brand’s strategic entry into Delhi NCR, evolving consumer behaviour and more
Chehneet Kaur Feb 28, 2025 9:03 AM
The campaign’s tagline, ‘don’t commit to any plans. IKEA Sale is on,’ is a reminder that sometimes the best moments are the ones you don’t schedule
e4m Staff Dec 18, 2024 5:07 PM
Robust infrastructure & growth of transit media flavoured with local cultures and quirks is driving OOH in the southern metros and beyond, share industry players
Jagruti Verma Nov 29, 2024 8:59 AM
With the advent of the Japanese brand Nitori, India's competitive furniture space dominated by Pepperfry, Wakefit and IKEA is poised to cater to the need for high-quality, functional products
Soumya Gawri Nov 22, 2024 2:17 PM
Anna Ohlin, Country Marketing Manager and Jayendra Gupta, Country Integrated Media Manager, IKEA India discuss the brand’s festive campaign, retail strategy and focus on 'sleep' this year
Simran Sabherwal Oct 25, 2024 8:37 AM
The four-part series has been conceptualised by Monk Entertainment and Next Narrative, and co-produced with Monk Entertainment and SOL Production
e4m Staff Oct 16, 2024 1:57 PM
We take a look at the ads this week - what worked for us and what didn't
Soumya Gawri Sep 28, 2024 9:23 AM
The two-film digital campaign drives home the importance of good sleep and how IKEA products can help
e4m Staff Sep 11, 2024 1:54 PM
The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
e4m Staff Aug 28, 2024 4:10 PM
The paucity of marketing campaigns this Pride Month, brand experts say reflects a quieter approach and a strategic sidestep
Payal Gwalani Jun 29, 2024 8:46 AM
Prior to this, Mohit Raina was with IKEA as Marketing Communications Manager
e4m Staff May 27, 2024 12:41 PM
As an extension to the 'Organising Is Awesome’ campaign, the three-part film series showcases relatable banter between objects and how IKEA’s smart storage solutions save the day
Over 32,000 cyclists from 4 states and 15 mini-metros participated in the bikeathon
e4m Staff Oct 18, 2023 10:14 AM
The advertising agency with base in Madrid, has been procured for the global assignment
e4m Staff Sep 15, 2023 12:49 PM
The ads went live across television, print, OOH, and social media on May 15
exchange4media Staff May 15, 2023 6:00 PM
One of the media reports claims that the account was won following a multi-agency pitch
exchange4media Staff Apr 5, 2023 7:29 PM
The TVC features IKEA’s two iconic products – Kallax and Trofast
exchange4media Staff Mar 13, 2023 4:42 PM
She will be reporting to Susanne Pulverer, CEO & CSO, IKEA India
exchange4media Staff Mar 1, 2023 11:07 AM
The company has launched two TVCs as part of its 'Ghar Aajao' campaign
exchange4media Staff Oct 9, 2022 2:00 PM
The TVC features brand ambassador and investor Shraddha Kapoor
exchange4media Staff Aug 8, 2022 2:16 PM
Iyer has worked with the Volvo Group in India and Sweden in multiple roles
exchange4media Staff Jul 7, 2022 3:49 PM
#WakefitTrikea includes a host of creative collaterals that included print ads, search ads and social media posts
exchange4media Staff Jun 25, 2022 9:37 AM
Prior to this, Pulverer held the position of Group Business Risk and Compliance Manager at the Ingka Group
exchange4media Staff Feb 24, 2022 12:39 PM
Before joining IKEA, Sur was the Founder and Director at The Crazy Yogi
exchange4media Staff Dec 3, 2021 12:23 PM