The company has launched two TVCs as part of its 'Ghar Aajao' campaign

exchange4media Staff Oct 9, 2022 2:00 PM

Murali Iyer?blur=25

Iyer has worked with the Volvo Group in India and Sweden in multiple roles

exchange4media Staff Jul 7, 2022 3:49 PM


#WakefitTrikea includes a host of creative collaterals that included print ads, search ads and social media posts

exchange4media Staff Jun 25, 2022 9:37 AM

Susanne Pulverer?blur=25

Prior to this, Pulverer held the position of Group Business Risk and Compliance Manager at the Ingka Group

exchange4media Staff Feb 24, 2022 12:39 PM


The campaign will run on TV in both Telangana and Mumbai markets on regional channels

exchange4media Staff Sep 30, 2021 1:54 PM

IKEA India?blur=25

The new app will offer 7,000 sustainable home furnishing products along with product recommendations, ratings, and reviews

exchange4media Staff May 27, 2021 1:48 PM

IPL ads?blur=25

Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players

Misbaah Mansuri Apr 26, 2021 8:46 AM

IKEA India?blur=25

In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices

Javed Farooqui Jan 4, 2021 8:18 AM

Ikea Navi Mumbai?blur=25

To provide a safe shopping experience during COVID times, Ikea is taking a number of extra precautions from its global best practices

exchange4media Staff Dec 16, 2020 1:40 PM

Pr and brands?blur=25

According to experts, a stronger brand-PR equation during and post the pandemic, and the need to reinvent PR advisories will be the way forward

Nafisa Shaheen May 14, 2020 1:58 PM


IKEA has also launched its first-ever User Generated Content programme called #IKEALifeathome on Instagram

exchange4media Staff May 9, 2020 10:50 AM

Amitabh Pande IKEA?blur=25

Guest Column: Amitabh Pande, Country Marketing Manager, IKEA India, says brands that ‘show up’ during times of crisis are the ones that ‘stay’ with the people after the crisis

Amitabh Pande May 5, 2020 8:59 AM