According to experts, a stronger brand-PR equation during and post the pandemic, and the need to reinvent PR advisories will be the way forward

Nafisa Shaheen May 14, 2020 1:58 PM

IKEA has also launched its first-ever User Generated Content programme called #IKEALifeathome on Instagram

exchange4media Staff May 9, 2020 10:50 AM

Guest Column: Amitabh Pande, Country Marketing Manager, IKEA India, says brands that ‘show up’ during times of crisis are the ones that ‘stay’ with the people after the crisis

Amitabh Pande May 5, 2020 8:59 AM

At the tenth edition of NEONS OOH Conference & Awards, Agarwal, Country Media Lead, IKEA India, will share how outdoor advertising has helped the brand reach out to its target audience

exchange4media Staff Feb 20, 2020 8:58 AM

Sudhakar Rao, Director, Branding, ICFAI Group, shared key insights on ‘Millennials: Future of Brands Evolution’

exchange4media Staff Nov 29, 2019 11:25 AM

This roundtable, which brought together the industry leaders, was curated in partnership with Resulticks.

exchange4media Staff Nov 4, 2019 11:10 AM

Through the ‘Let’s Celebrate Sleep, Everyday’ television campaign and a series of digital films that follow, the brand urges consumers to sleep well in order to get ready for the festive times.

exchange4media Staff Oct 27, 2019 6:00 PM

While the move is likely to benefit foreign brands, industry experts feel home-grown single-retail brands may not gain so much

Nafisa Shaheen Sep 4, 2019 8:33 AM

The integrated team, comprising both agencies, will be set up to look after all aspects of the brand’s communication - from mainline to digital

Misbaah Mansuri Sep 4, 2019 7:41 AM

The online store will service areas of Mumbai and Navi Mumbai

exchange4media Staff Aug 19, 2019 4:28 PM

After a successful one-year run in Hyderabad, IKEA is looking at multi-channel growth in the coming years

exchange4media Staff Aug 9, 2019 4:28 PM

In a chat with exchange4media, Edgar, Global Chief Talent Officer at Wavemaker, speaks about how the agency has been focusing on caring for the clients & how it keeps improving employee experience

Shweta Raaj Singh Jul 22, 2019 8:45 AM

This is part of a wider transformation agenda that Ingka Group has embarked on

exchange4media Staff Jul 3, 2019 6:02 PM

As part of this mandate, GenY Medium will run hyper-targeted performance marketing for Kaapi Machines

exchange4media Staff Jun 18, 2019 3:13 PM

IKEA has replaced the plain brown curtains at the women frisking booth with real curtains from the brand

exchange4media Staff May 22, 2019 1:07 PM

The investment enables a sharing of expertise between the two companies

exchange4media Staff May 20, 2019 3:35 PM

Kashyap Vadapalli, CMO, Pepperfry tells us how Pepperfry is aligning its business and communication objectives for this year to stand out amongst competitors

Anam Khan May 2, 2019 8:46 AM

Conceptualized and executed by Fulcro, the campaign showcases contemporary women, who continue to challenge existing, deep-rooted societal biases against women by driving through them

exchange4media Staff Mar 9, 2019 11:07 AM

Campaign highlights facts about how women are safer drivers

exchange4media Staff Mar 8, 2019 7:20 PM

Vaidya, CMO of Kurl-on, talks about partnership with IKEA, expansion plans and marketing strategy for the year ahead in a chat with exchange4media

Anjali Thakur Feb 11, 2019 8:37 AM