The company has launched two TVCs as part of its 'Ghar Aajao' campaign

exchange4media Staff Oct 9, 2022 2:00 PM

Sinha’s previous stint was with Vestige Marketing

exchange4media Staff Oct 3, 2022 11:11 AM

Rao departs after an eight-year stint with the company

exchange4media Staff Sep 12, 2022 12:58 PM

The TVC features brand ambassador and investor Shraddha Kapoor

exchange4media Staff Aug 8, 2022 2:16 PM

Iyer has worked with the Volvo Group in India and Sweden in multiple roles

exchange4media Staff Jul 7, 2022 3:49 PM

#WakefitTrikea includes a host of creative collaterals that included print ads, search ads and social media posts

exchange4media Staff Jun 25, 2022 9:37 AM

The campaign has been conceptualized by Bombbay Vision

exchange4media Staff May 17, 2022 10:41 AM

Sharma was earlier with Marks & Spencer in Dubai

exchange4media Staff Apr 20, 2022 4:14 PM

Prior to this, Pulverer held the position of Group Business Risk and Compliance Manager at the Ingka Group

exchange4media Staff Feb 24, 2022 12:39 PM

Before joining IKEA, Sur was the Founder and Director at The Crazy Yogi

exchange4media Staff Dec 3, 2021 12:23 PM

The campaign will run on TV in both Telangana and Mumbai markets on regional channels

exchange4media Staff Sep 30, 2021 1:54 PM

Moirangthem has been with IKEA for close to 20 years

exchange4media Staff Aug 11, 2021 4:57 PM

The new app will offer 7,000 sustainable home furnishing products along with product recommendations, ratings, and reviews

exchange4media Staff May 27, 2021 1:48 PM

Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players

Misbaah Mansuri Apr 26, 2021 8:46 AM

The campaign is launched across television, OOH and digital channels

exchange4media Staff Feb 23, 2021 4:31 PM

In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices

Javed Farooqui Jan 4, 2021 8:18 AM

To provide a safe shopping experience during COVID times, Ikea is taking a number of extra precautions from its global best practices

exchange4media Staff Dec 16, 2020 1:40 PM

According to experts, a stronger brand-PR equation during and post the pandemic, and the need to reinvent PR advisories will be the way forward

Nafisa Shaheen May 14, 2020 1:58 PM

IKEA has also launched its first-ever User Generated Content programme called #IKEALifeathome on Instagram

exchange4media Staff May 9, 2020 10:50 AM

Guest Column: Amitabh Pande, Country Marketing Manager, IKEA India, says brands that ‘show up’ during times of crisis are the ones that ‘stay’ with the people after the crisis

Amitabh Pande May 5, 2020 8:59 AM