e4m Performance Marketing Awards 2025: IKEA takes home 9 metals

The brand won 3 gold metals, 3 silver and 3 bronze metals across categories for its outstanding work

by e4m Desk
Published: May 26, 2026 7:02 PM | 1 min read

The second edition of the e4m Performance Marketing Awards took place on May 26 in Mumbai, celebrating excellence in advertising and digital marketing.
IKEA was a standout winner, securing a total of nine awards, including three gold, three silver, and three bronze metals.
Other notable winners included WPP, Wavemaker, Mondelez, Maruti Suzuki, and Britannia, among others, highlighting impactful campaigns in the industry.
The awards recognized campaigns that effectively integrated creativity, technology, and analytics to enhance engagement and drive business growth, with Mainak Dhar and Dr. Annurag Batra serving as Jury Chair and Co-Jury Chair, respectively.

The second edition of the e4m Performance Marketing Awards was held today, May 26 in Mumbai. At the awards night, IKEA took home 9 metals for its impressive work and impactful campaigns. The brand won 3 gold metals, 3 silver and 3 bronze metals across categories.

The awards night brought together industry leaders, experts and brand leaders from the advertising, marketing, and digital ecosystem. Apart from IKEA, the big awards of the night were bagged by WPP and Wavemaker. The other key winners of e4m Performance Marketing Awards 2025 were Mondelez, Maruti Suzuki, Birla Opus Paints, Britannia, Starcom, ADSCII, Pivotroots and Walnut Folks.

The awards night honoured and celebrated the best campaigns that have combined creativity, technology, analytics to drive engagement and business growth.

The e4m Performance Marketing Awards recognises campaigns that have successfully combined creativity, technology, analytics, and strategy to drive engagement, conversions and business growth.

This year, Mainak Dhar, Managing Director - India at McCain Foods was the Jury Chair while Dr Annurag Batra, Chairman & Editor in Chief, BW Businessworld & exchange4media was the Co-Jury Chair. The other jury members were respected leaders and experts from the advertising, media and marketing space.