Garg, Director Consulting, Deloitte Digital, says the Martech industry will be worth $200 billion by 2025

exchange4media Staff 8 hours ago

The Ogilvy ad film will be the longest by Fevicol ever and will be aired on GECs, digital platforms and will be supported by radio and cinema

exchange4media Staff 9 hours ago

The Marketing Director at IBM India -South Asia explains how brands need to innovate if they want to stay relevant in a digital age

Shikha Paliwal 1 day ago

The services will aid emerging businesses through their journey from ideation on products to scaling up

exchange4media Staff Aug 21, 2019 2:11 PM

The tool will help the marketing community track all digital campaigns/assets and provide live updates through interactive dashboards

exchange4media Staff Aug 21, 2019 1:04 PM

The theme of the conference will be 'Transformative Technologies for Marketing in 2020 and Beyond'

exchange4media Staff Aug 21, 2019 8:26 AM

The campaign will be seen across social media platforms and outdoor locations in B-30 cities

exchange4media Staff Aug 20, 2019 4:46 PM

Subhobroto Chakroborty, Founder at thedigitalfellow, shares tips on photography for content creation

Subhobroto Chakroborty Aug 20, 2019 12:19 PM

The Vice Chairperson of India Today Group says the biggest challenge in the news industry today is credibility tied in with the pace of internet

Tasmayee Laha Roy Aug 20, 2019 8:26 AM

Uttarakhand Police will create and post videos that raise awareness among the youth on various social issues as well as coordinate with TikTok sensations to lend their messages in an effective voice

exchange4media Staff Aug 16, 2019 3:30 PM

Industry experts attribute rise of news consumption on digital platforms to deepening internet penetration, content explosion in vernacular languages and cheaper data plans

exchange4media Staff Aug 16, 2019 8:01 AM

The account is pegged at Rs 1- 1.25 crore, say industry sources

Neeta Nair Aug 14, 2019 2:02 PM

The smartphone brand will leveraging the digital advertising solutions offered by Zee5

exchange4media Staff Aug 14, 2019 12:25 PM

According to industry estimates, the account size is pegged to be around Rs 2.5-3 crore

Misbaah Mansuri Aug 14, 2019 7:39 AM

The executive board of Snippet consists of Tarun Mitra, Ram Gudipati and S Yesudas

exchange4media Staff Aug 13, 2019 8:07 AM

Vaidya, Director, Transroute Media Pvt. Ltd, shares insights on the new venture that will go live on August 15 in partnership with Uber

Noel Dsouza Aug 12, 2019 8:46 AM

The process offers organisations an opportunity to obtain rights to an attractive digital content package for 12 ICC events over the next four years

exchange4media Staff Aug 9, 2019 2:15 PM

The mandate was won following a multi-agency pitch

exchange4media Staff Aug 8, 2019 1:17 PM

The initiative is aimed at transforming kirana stores into a digital shop instantly with the help of a smartphone

exchange4media Staff Aug 8, 2019 1:16 PM

At the 2nd edition of D-CODE by The Advertising Club, 13 industry leaders shared examples of their best creations, one work they admire and three learnings they would want to share with the audience 

exchange4media Staff Aug 8, 2019 8:44 AM