Considering the economic scenario, advertising budgets will be cut marginally, but digital AdEx will not be impacted much, say experts

Kanchan Srivastava 5 hours ago

The brand says thanks to its retail partners through its latest #YouMakeItHappen camapgin

exchange4media Staff 19 hours ago

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Nov 26, 2022 7:41 AM

Among other things, the draft proposes that firms use consumer data only for the original intended purpose

Nilanjana Basu Nov 25, 2022 8:42 AM

The agency was awarded for its premium-quality mobile marketing services

exchange4media Staff Nov 24, 2022 7:04 PM

The I&B minister has also said that the registration of newspapers will be simplified

exchange4media Staff Nov 24, 2022 12:01 PM

At e4m Screenage Conference 2022, the Managing Director of Blue Star said companies should be marketing-oriented rather than sales-focused

exchange4media Staff Nov 22, 2022 4:18 PM

The unit will be led by Kosal Malladi, Vice President, Madison Digital

exchange4media Staff Nov 22, 2022 11:50 AM

The report has been prepared in partnership with Digital India Foundation and outlines the next big shift in online commerce

exchange4media Staff Nov 22, 2022 9:16 AM

The roundtables are the precursor to the e4m-DNPA Future of Digital Media Summit & Awards to be held in January

exchange4media Staff Nov 21, 2022 8:25 AM

Andrew Ellenthal, Global EVP - Sales and Client Servicing, MediaMath, spoke to e4m during his recent India visit about the evolution of digital advertising, ad tech and the scope of Connected TV

Shantanu David Nov 21, 2022 8:24 AM

The report will be unveiled at the e4m-Xaxis Programmatic Summit on December 16

exchange4media Staff Nov 19, 2022 8:43 AM

Pithawalla, Sr Vice President and Head of Brand and Strategic Insights, Godrej & Boyce, talks about the company's association with the country's growth, its marketing strategies & the road ahead

Kanchan Srivastava Nov 18, 2022 9:03 AM

Brands are going to pause and play the wait-and-watch game going forward, say industry experts

Shantanu David Nov 17, 2022 9:11 AM

The data obtained from TAM suggests that advertising volumes of TV and digital witnessed a nominal increase during Aug-Oct; print and radio fared better

Kanchan Srivastava Nov 16, 2022 8:55 AM

The ministry has warned the MSOs that their inability to furnish the information will be viewed as a violation of registration conditions

exchange4media Staff Nov 16, 2022 8:21 AM

Quint Digital Media will invest Rs 1.84 crore while News Laundry Media will invest Rs 2 crore in Spunklane

exchange4media Staff Nov 14, 2022 6:21 PM

Expenses jumped 17.41% to Rs 23.6 crore from Rs 20.1 crore

exchange4media Staff Nov 14, 2022 6:16 PM

Google and Meta India's combined ad revenue alone has crossed Rs 41,000 crore in FY22, which is higher compared to the total digital ad revenue projections of Rs 33,000 crore, triggering speculations

Kanchan Srivastava Nov 14, 2022 8:41 AM

The search giant has said this in response to a story by exchange4media on Thursday that talked about digital news publishers’ demand for a higher share in its ad revenue

exchange4media Staff Nov 11, 2022 8:17 AM