digital
Amazon today announced that its Amazon Influencer Program has grown to over two lakh creators
How can brands turn app downloads into customer loyalty? Industry leaders explain how personalisation, seamless experiences and consistent value drive app retention.
Rai brings two decades of experience across advertising sales, business development, broadcasting and digital media
Hasanzade joins after his stint at G42 where she led corporate communications across the company’s artificial intelligence and technology portfolio
Reliance Digital offers flat 50% off on second product and up to ₹30,000 in bank card and consumer loan discounts
Kumar brings more than 25 years of global experience in the hospitality industry, with expertise in subscription-based loyalty programmes, brand creation, and digital transformation
Both companies have also been subjected to penalties equivalent to the tax confirmed against them, in addition to applicable interest
India’s screen economy faces a monetisation challenge. Extending IP, building paying audiences and demonstrating advertising effectiveness will be critical to unlocking growth, say experts
Kanchan Srivastava 12 hours ago
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how consumers are no longer reliant on advertising or dealership visits to find out about vehicles
Ganapathy Viswanathan 13 hours ago
Meher Bajwa brings more than 15 years of experience building influential media brands across lifestyle, travel, luxury and digital publishing
e4m Staff Oct 17, 2026 1:26 PM
Doshi brings over 25 years of experience across marketing, technology, digital, analytics and sales
e4m Staff Oct 17, 2026 1:11 PM
Google’s new tools offer advertisers more flexibility in budget allocation, but non-binding limits, bundled channels and automated decisions raise questions about how much control they really gain
Shantanu David Oct 17, 2026 8:37 AM
Radwan was earlier with adidas as Senior Marketing Manager in Saudi Arabia
The broadcasters’ body has called for content-carriage separation, proportionate penalties, removal of temporary live-uplinking fees for sports and greater commercial freedom under TRAI’s framework
Imran Fazal Oct 16, 2026 11:32 AM
Aich will work across performance marketing, influencer campaigns and strategic brand partnerships
e4m Staff Oct 16, 2026 10:43 AM
Potential approaches include a software development kit (SDK), an application programming interface (API), a hybrid model or another mechanism identified through a technical evaluation
Imran Fazal Oct 16, 2026 8:57 AM
Google's experiment with rewarding content that shapes AI-generated answers could create an entirely new optimisation economy, moving publishers beyond rankings, clicks and citations
Shantanu David Oct 16, 2026 8:49 AM
Motorcycle influencers are reshaping how two-wheeler brands reach buyers. Industry experts discuss the growing market, campaign costs, credibility and more
Shalinee Mishra Oct 16, 2026 8:46 AM
Behera will oversee service sales, delivery, partner management and digital offerings across the region, with a focus on customer loyalty and service growth
e4m Staff Oct 15, 2026 6:25 PM
As per the publisher, the 6.4% year-on-year decline in ad revenue in Q2 FY27 was on account of Navratri shifting from the September quarter last year to the December quarter this year
e4m Staff Oct 15, 2026 2:53 PM
Partnership to strengthen HPTL’s corporate communications and build its narrative for the next phase of growth
e4m Staff Oct 15, 2026 1:09 PM
Industry body estimates that India’s media and entertainment sector could reach $64 billion by 2033 at its current growth rate of 9%
Imran Fazal Oct 15, 2026 12:37 PM
Bharathi joins Eenandu from Balaji Telefilms where she was Head-Brand Revenues & Partnerships
e4m Staff Oct 15, 2026 11:08 AM
Every new AI model promises to be better. But as tech giants compete for enterprise wallets, is the relentless launch cycle becoming a marketing strategy at odds with what customers actually need?
Shantanu David Oct 15, 2026 9:10 AM
Fake advertisements, fraudulent traffic and brand impersonation are once again exposing the gap between the digital activity marketers pay for and the genuine consumer demand they need
Sandhi Sarun Oct 15, 2026 8:43 AM
With the NMC now outlawing commercial endorsements, per-patient referral models, and performance kickbacks, the playbook must decouple clinical authority from commercial pitches
Shalinee Mishra Oct 14, 2026 6:22 PM
A seasoned professional, Roy has been a part of the Indian advertising, marketing and media industry for over three decades
e4m Staff Oct 14, 2026 3:04 PM
Here is a lowdown of how key digital commentators and on-ground voices fared during the recent Delhi protests
Shalinee Mishra Oct 14, 2026 11:11 AM
With no clear metric to track every rupee spent, healthcare marketers face a measurement blind spot. Stakeholders across radio, OOH and digital explain what drives media choices
Sandhi Sarun Oct 14, 2026 9:26 AM
Festive campaigns must now adapt across languages, cities, audiences, offers and screens. As AI accelerates this, brands are shifting from approving every ad to approving the systems that create them
Shantanu David Oct 14, 2026 9:16 AM
Bloomberg Media’s Global Chief Commercial Officer discusses India’s appetite for trusted journalism, opportunities for Indian brands, and the commercial potential of live events and video
Ruhail Amin Oct 14, 2026 9:15 AM
FMCG, BFSI and fintech are driving festive advertising momentum, while brands increasingly prioritise measurable returns, digital, CTV and commerce-led campaigns, says Lalatendu Das
Tasmayee Laha Roy Oct 14, 2026 8:36 AM
Data from TAM AdEx for July 1 to September 28, 2026, shows television’s advertising index falling to 91.4, against a year-earlier base of 100
Imran Fazal Oct 14, 2026 8:36 AM
AI agents are transforming marketing by automating ad optimisation, personalisation, lead generation, campaign analytics and content creation, reducing manual workloads.
Brij Pahwa Oct 13, 2026 5:13 PM
While Ashish Ashdhir has been named Regional Director - Sales (West), Sameer Bajaj is Regional Director - Sales (North) and Yasser Suhail Director - Strategy
e4m Staff Oct 13, 2026 1:20 PM
Dabur’s Vice President and Head of Media says YouTube’s newspaper campaign highlights why marketers should combine the strengths of different media
e4m Staff Oct 13, 2026 12:43 PM
The app brings the network’s live streams across languages, news videos and content across formats in one place
e4m Staff Oct 13, 2026 12:34 PM
As Starlink, Jio & Airtel services await clearance for commercial operations, the connectivity tussle raises an unfamiliar question for advertisers: what changes when the internet comes from space?
Shantanu David Oct 13, 2026 9:26 AM
Dhruv Rathee has turned video essays into real-world influence, using a massive digital following to shape public debate and challenge traditional media and political power structures
Shalinee Mishra Oct 13, 2026 9:11 AM
The coalition now includes more than 80 publishers across over 20 countries and is developing technical standards to track how AI systems use journalism
e4m Staff Oct 13, 2026 8:17 AM
