A weekly fun feature by The Digital Fellow on special days of the month

exchange4media Staff 5 hours ago

Experts say parties are raising digital promotion budget by around 10% and are creating content in form of infotainment to woo young voters

Tasmayee Laha Roy 1 day ago

Siddhartha Roy, COO, Hungama Digital Media, spoke about recent strategic partnerships, marketing & advertising strategies behind the partnerships and imminent plans

Neethu Mohan 1 day ago

Alongside digital promotions, the brand is also looking at experiential marketing to promote the newly launched electric vehicle

Tasmayee Laha Roy Dec 5, 2019 9:11 AM

Kantar’s global 2020 Media Trends & Predictions report predicts a digital paradox. Marketers will need to navigate the ‘data dilemma’, while meeting consumer demand for relevant, personalised content

exchange4media Staff Dec 3, 2019 3:27 PM

Programmatic leads the charts in the entire growth in ad spends in India, says Matt Brocklehurst, Head of Partnerships, Publishers & Platforms Marketing APAC, Google

exchange4media Staff Dec 3, 2019 8:40 AM

The South Asia strategic expansion will see DW’s new bureau in Delhi, emphasis on co-production with Indian media organizations and signing up of agreements with private & state-run broadcasters

exchange4media Staff Nov 30, 2019 12:13 PM

At Advertising Club Bangalore's Knowledge Conclave, Sandipan Mondal, Founder & CEO of Zapr Media Labs, spoke about next-generation technology for real-time measurement

exchange4media Staff Nov 30, 2019 9:40 AM

This DVC includes a nationwide survey to highlight the disparity between expectations and reality of Sundays for moms

exchange4media Staff Nov 30, 2019 9:24 AM

Created through a collaboration between Logicserve Digital and mCanvas, the ad is uses real-time weather API and augmented reality, informing users of the Air Quality Index in their vicinity

exchange4media Staff Nov 29, 2019 5:08 PM

The partnership is intended to create a holistic brand proposition that will consolidate both brands national and global aspirations

exchange4media Staff Nov 28, 2019 12:20 PM

Panaache Digital will play a key role in developing the online presence of Aveon Cafe by communicating the concept of Instant coffee

exchange4media Staff Nov 27, 2019 3:05 PM

Big Trunk Communications will be involved in Trubore's social media strategy and media advertising, along with content creation and design

exchange4media Staff Nov 27, 2019 12:58 PM

The Information and Broadcasting Ministry has put forward a draft Registration of Press and Periodicals Bill, 2019, to replace the existing Press and Registration of Books (PRB) Act, 1867

exchange4media Staff Nov 27, 2019 9:10 AM

Industry experts shared their views on how virtual realities are transforming marketing and what it holds for the future

exchange4media Staff Nov 27, 2019 8:35 AM

Jay Bhuva, Director, Deloitte Digital, shared valuable insights on the topic - ‘Martech for paying down Experience Debt in 2020’

exchange4media Staff Nov 26, 2019 2:43 PM

The campaign aims to initiate conversations on reproductive health to normalize the use of contraceptives and promotes the importance of planned pregnancy

exchange4media Staff Nov 25, 2019 5:27 PM

With this digital activation, Mirum India also aims to highlight the brand’s thought leadership in kitchen spaces

exchange4media Staff Nov 25, 2019 12:44 PM

The new campaign is part of Mentos’ global brand proposition 'Who says no to Mentos' and will be active in India during November and December 2019

exchange4media Staff Nov 24, 2019 10:00 AM

At the exchange4media Conclave - South, industry experts deliberate on the topic- 'How to Market to a Diverse & Connected Consumer'

exchange4media Staff Nov 23, 2019 9:10 AM