digital
At the launch event held at Uprashtrapati Bhavan, New Delhi, the Vice President highlighted India’s rapid progress in Artificial Intelligence
e4m Staff Aug 29, 2026 12:32 PM
Sandhya Devanathan served as the Vice President & Head - India and South East Asia
Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India
Shubhranshu Singh Aug 28, 2026 11:23 AM
A deep dive with Kapil Sharma, Director, Amazon Ads, on how AI-enabled advertising supports business growth, democratisation of creativity and more
Shantanu David Aug 28, 2026 9:10 AM
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
Shantanu David Aug 28, 2026 8:47 AM
As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into template work, putting distinctiveness at risk
Aryendra Khan Aug 28, 2026 8:29 AM
Guest Column: Senior PR professional Sanjay Rammoorthy writes PR narratives are being buffeted by hyperactive digital ecosystems, politicized discourse, regulatory flux, and outrage on social media
Sanjay Rammoorthy Aug 27, 2026 6:49 PM
AI, internet advertising, OTT and gaming expected to drive growth as the sector shifts from audience scale to monetisation
e4m Staff Aug 27, 2026 4:28 PM
The firm has released three films featuring JordIndian, Vishakha & Divesh, and Biji Basheer
e4m Staff Aug 27, 2026 3:55 PM
Sidharth Malhotra will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More’
e4m Staff Aug 27, 2026 3:44 PM
The next generation of PR agency founders are starting earlier, building leaner and challenging the traditional agency model. But can youth translate into long-term credibility?
Ritika Upmanyu Aug 27, 2026 3:37 PM
From JK Super Cement to Meesho and RuPay to Tinder and P&G, brands are moving beyond product placement, betting on serialised storytelling to build deeper engagement with mobile-first audiences
Kanchan Srivastava Aug 27, 2026 9:30 AM
Populations of countries where previous roll outs happened pale in comparison to India’s; so advertising built around interpreting conversation matters more than it would for a conventional banner ad
Shantanu David Aug 27, 2026 9:23 AM
Advertising money and viewing are shifting towards digital video environments where the platforms themselves largely control the underlying audience signals
Shantanu David Aug 27, 2026 9:07 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why consumers are tuning out traditional advertising and why relevance, genuine engagement matter more than ever
Shantomoy Ray Aug 27, 2026 8:49 AM
WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725
e4m Staff Aug 27, 2026 7:03 AM
Prior to this, Singh served as Head of Digital Marketing at Reliance Digital
The discussions come at a time when the government is increasingly positioning the creative economy
e4m Staff Aug 26, 2026 9:44 AM
Rajkumar Remalli’s birthday today marks a personal milestone and offers a chance to look back at a professional journey shaped alongside India’s evolving media and advertising landscape
e4m Staff Aug 26, 2026 8:24 AM
From an 80-20 split to equal regional spend, the new blueprint for penetrating tier 2 And tier 3 India
NATIVE CONTENT Aug 25, 2026 5:03 PM
Industry leaders explore how creators are shifting the balance of influence and reshaping communications
Ritika Upmanyu Aug 25, 2026 4:29 PM
Uflex and CreativeMud will work towards developing communication that strengthens consumer engagement
e4m Staff Aug 25, 2026 3:56 PM
As consumers move between television, CTV, YouTube, Instagram, mobile and the open web, marketers are questioning whether impressions and reach are still enough to judge advertising effectiveness
e4m Staff Aug 25, 2026 12:40 PM
The advisory comes days after the ministry issued a separate direction to private satellite television channels to carry an anti-drug disclaimer during their programming
e4m Staff Aug 25, 2026 9:55 AM
ASCI said almost 97% of advertisements reported during the post-PROGA period were found on the Meta Ad Library, Instagram and websites
Imran Fazal Aug 25, 2026 9:18 AM
As Warikoo celebrates his 46th birthday, his journey goes beyond finfluencing, with content, credibility and community shaping a diversified media and business ecosystem
e4m Staff Aug 25, 2026 8:38 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce, social media and direct consumer relationships
Ganapathy Viswanathan Aug 25, 2026 8:08 AM
Prior to this elevation, Chauhan served as Senior Media Director at the company
Chauhan was previously serving as Senior Media Director at Havas India
e4m Staff Aug 24, 2026 12:57 PM
Officials raised concerns that changing advertisements and video content on LED screens could distract motorists and increase accident risks
e4m Staff Aug 24, 2026 12:28 PM
With a shorter festive window this year, digital platforms are looking to make the most of premium inventory, sharper audience targeting and measurable outcomes, say industry watchers
Sandhi Sarun Aug 24, 2026 9:32 AM
The digital marketing veteran has spent two decades building Techmagnate into one of India's leading SEO and performance agencies
e4m Staff Aug 24, 2026 9:21 AM
The platform is changing the way it counts public views across video-on-demand and live content, bringing them in line with the exposure-based model already used for Shorts
Shantanu David Aug 24, 2026 9:14 AM
For regional and MSME advertisers, the combination of a large-screen environment and local targeting is particularly attractive
Imran Fazal Aug 24, 2026 9:00 AM
The company has been increasing marketing support as it looks to drive category growth, premiumisation and consumer adoption of newer products
The tribunal directed Jagat Gouri Cable Net to return the 194 STBs in good and working condition within two months of the judgment
Imran Fazal Aug 24, 2026 8:27 AM
Prior to PepsiCo, Smita was was heading Communications at Godrej Enterprises Group
Prior to this, Khan was Digital Director at digital marketing firm First Page
The changes at the NBDA come against the backdrop of several major developments in India's television and digital news ecosystem
Imran Fazal Aug 21, 2026 3:59 PM
Kargo is bringing together its full suite of capabilities to help brands drive impact across the entire consumer journey, from awareness to consideration and ultimately to store visits and purchase
e4m Staff Aug 21, 2026 12:16 PM