Lemma reaches 3.5 million DOOH screens milestone

Lemma empowers brands through its full-funnel advertising solution with programmatic access to over 3.5 million digital out-of-home (DOOH) screens globally. This expansion solidifies Lemma's position as a global force in adtech and marks a new era of scale and accountability in outdoor advertising, according to a press reelase.

“The company's success is a testament to its foundational growth. Founded with a vision to digitize India’s OOH landscape, Lemma has grown from a local initiative into a powerful, interconnected global network while continuing to invest in its home market, which remains a cornerstone of its growth strategy,” the release stated.

"Reaching 3.5 million screens is not just a number; it's a reflection of our team's relentless innovation and our partners' trust in our platform," said Gulab Patil, Founder & CEO, Lemma. "I'm incredibly proud of the journey that began in India and has now become a global force. As CEO, my daily focus is ensuring we continue to push the boundaries of what's possible in the AdTech space and provide unparalleled value to our clients & media owners, no matter where they are in the world."

Lemma’s remarkable screen growth stems from improving the OOH ecosystem through its free CMS, Lemma Phi. By combining these tools with global demand integration, Lemma ensures the DOOH industry remains accessible, profitable, and poised for continued success.

The milestone coincides with growing adoption of Lemma’s new product, Lemma Integral, a full-funnel advertising platform. Integral is reshaping the OOH industry by linking outdoor ad exposure to business outcomes. By enabling brands to drive direct impact from DOOH campaigns, such as increased website visits, app downloads, foot traffic and other KPI’s, Lemma Integral attracts higher ad spends and demonstrates the medium’s effectiveness as a key driver of business growth.

"With Integral, we are moving beyond impressions and viewability to a true 'outdoor to outcomes' model," added Gulab. "This is about giving advertisers the data, tools and the means to achieve ROI, thereby attracting a new wave of digital-first brands to the OOH landscape and accelerating the entire industry's growth."