Jaimit Doshi exits Lenskart, launches Metuzi.ai
Metuzi.ai is an AI-led marketing platform backed by Netcore Cloud through its incubation program
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Published: Aug 20, 2025 4:43 PM | 1 min read
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Jaimit Doshi has quit as the Global Head of Marketing of Lenskart and started his own venture called, Metuzi.ai. He made the announcement in a LInkedIn post.
Metuzi.ai is an AI-led marketing solutions platform. Backed by Netcore Cloud through its incubation program, Metuzi.ai aims to help brands cut customer acquisition costs and improve retention with custom language models and performance-led fees.
“What we do is simple: Brands spend a fortune acquiring customers (hello Meta/Google tax).
Then they send retention messages so bad, people unsubscribe before reading.
We fix that. We understand the consumer, the brand, and the data. We build custom LMs that do the heavy lifting (you don't need a massive LLM every time). And we work on performance led fees: if you win, we win,” Doshi wrote in the post announcing his venture.
Doshi, who joined Lenskart in 2019, said the inspiration for his entrepreneurial journey came from his mother, a Shark Tank fan, who encouraged him to build something of his own.
Prior to joining Lenskart, Jaimit Doshi was with Aditya Birla Sun Life Insurance as Chief Technology, Digital and Marketing Officer.
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