jaimit-doshi
Kotak Securities and DAN

The teams have developed MarTech solutions to reach out to potential consumers with DAN Sync

exchange4media Staff Jun 26, 2019 3:15 PM

Landor panel discussion

An event hosted by Landor and chaired by Nick Foley, Regional President of Landor SEAPJ, shed light on the role that brands can play in weeding out gender stereotypes

exchange4media Staff Dec 3, 2018 8:45 AM

Coverfox.com launches #GiftOfInsurance campaign this Diwali

The idea of the campaign is to sensitise people about the need of having a proper insurance cover to secure themselves against an unforeseen medical emergency. The campaign is currently live on Facebook and Twitter for a wider reach

exchange4media Staff Oct 27, 2016 12:33 PM

Coverfox.com and BBH create microfilms to get people to renew their insurance online

The campaign created by BBH India is a digital innovation on YouTube, consisting of 10 videos of 6.5 seconds each.Using YouTube’s retargeting platform, the campaign specifically tracks down people who visited Coverfox, but didn’t renew their insurance, and then takes over their internet experience

exchange4media Staff Jul 18, 2016 1:22 PM

Viewability in display advertising gains prominence among advertisers

For advertisers, a system that allows you to buy only ads that have been proven to be seen could be a better alternative to buying in bulk through CPM, though admittedly

Abhinn Shreshtha Dec 19, 2014 8:47 AM

Is digital the new darling of the BFSI sector?

Key players are channeling a fair share of their budgets towards creating innovative digital properties that connect with their consumers

Abhinn Shreshtha Nov 19, 2014 8:11 AM

Can mobile advertising reach the Rs 430-cr mark in 2014?

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha Feb 5, 2014 7:55 AM

Guest Article: So, you think that’s a nice ad, eh?

Jaimit Doshi, Head - Marketing, Kotak Securities shares some salient points about ad analysis from a marketing head’s point of view

Jaimit Doshi Feb 8, 2012 7:26 AM