Airtel Ads allows brands of all sizes to curate consent-based and privacy-safe campaigns to a big pool of quality customers in India

exchange4media Staff Feb 24, 2021 12:51 PM

Hitesh Malhotra, Chief Marketing Officer, Lenskart.com, talks about the brand’s first-ever campaign during IPL 2020

Simran Sabherwal Feb 15, 2021 12:27 PM

In its latest series of ads, Lenskart.com plays on the word ‘Ghati’ to represent its dual meanings

exchange4media Staff Oct 6, 2020 10:46 AM

With two new endorsements - Pizza Hut and Lenskart - under his belt, social media star Bhuvan Bam underlines how the digital celebrity now means serious business

Shikha Paliwal Dec 2, 2019 8:22 AM

Conceptualised by Mullen Lowe Lintas, the #HalkaRakhYaar campaign has been rolled out for the launch of Lenkart's AIR range

exchange4media Staff Nov 19, 2019 5:15 PM

Conceptualized by Lowe Lintas, the campaign was launched across digital media and television mid-May

exchange4media Staff May 21, 2019 6:45 PM

The account will be handled out of Lowe Lintas Bangalore and involves building online and offline brand campaigns for Lenskart

exchange4media Staff May 17, 2019 7:04 PM

Bhuvan to be part of multiple campaigns; Lenskart app’s interface to have section called #BBkeFrames

exchange4media Staff Mar 28, 2019 4:23 PM

Pepperfry, Nyka, Urban Ladder, Lenskart on road to build omni-channel presence

exchange4media Staff Jan 14, 2019 8:38 AM

The Bollywood diva, at one stage, had endorsed as many as 20 brands in a year.

exchange4media Staff Jul 17, 2018 8:49 AM

The new commercial is a pertinent take on the online shopping experience, which is becoming increasingly popular in India

exchange4media Staff Nov 4, 2017 9:06 AM

Lenskart reaches out to over 1, 00,000 customers a month via a unique combination of a strong online business as well as a first of its kind home check-up service

exchange4media Staff Sep 21, 2017 8:46 AM

There are essentially three situations highlighted in this advertisement that are encountered by any lens manufacturer while making lenses manually: Incorrect diameter of the lens cut, power errors, and manhandling of lenses

exchange4media Staff Dec 26, 2015 9:27 AM

Even the exclusive product online shopping advertisers like Lenskart and Urban Ladder are among the top advertisers. New niche advertisers contribute 11% of ads volume on TV in 2015, and have been mounting up their position among top advertisers in Q3'15

exchange4media Staff Oct 27, 2015 8:22 AM

Lenskart, American Swan, and Troika Consulting tried to encash on the massive Nepal earthquake to promote themselves on social media and faced instant backlash

Sarmistha Neogy Apr 30, 2015 9:33 AM

Outrage poured on Twitter after Lenskart used Nepal earthquake to promote discount on sunglasses. SMS ad read, “Shake it off like this Earthquake: Get any Vincent Chase Sunglasses upto Rs. 3000 for FLAT Rs. 500, by sending invites to 50 friends…”

exchange4media Staff Apr 27, 2015 8:34 AM

Madison Media was in the news recently for handling the media mandate for BJP

exchange4media Staff Dec 5, 2014 11:41 AM

While big names are yet to sponsor the League, it has managed to rope in smaller brands like Dogspot.in and Lenskart. As per experts, the undefined viewership profile, lack of famous

Collin Furtado Jul 30, 2014 9:12 AM

Email marketing is considered to be an ineffective approach to reach consumers. Will there be a change in the marketer’s approach & consumer’s perception?

Abhinav Trivedi Mar 19, 2013 7:00 PM