Lenskart launches Spanish brand Meller in India

Lenskart has announced the launch of its Meller sunglasses in India, the Barcelona-born brand it acquired earlier this year.

“Founded in Barcelona, Meller has emerged as one of Europe’s fastest-growing D2C sunglasses brands, backed by a passionate Gen Z and Millennial fan base across Europe and the U.S. In FY25, Meller brand within Stellio Ventures, S.L. reported a revenue of ₹2,720 million, with an EBITDA of ₹443 million, translating to EBITDA margins of 16.3%, and Profit Before Tax of ₹432 million, representing 15.9% margins,” stated a press release.

In the first phase, Meller sunglasses will be rolled out to about 500 Lenskart stores selected using GeoIQ intelligence for their fashion-forward customers and high sunglasses-buying potential, ensuring it reaches the right audience from day one.

Commenting on the launch, Peyush Bansal, Co-founder & CEO, Lenskart, shared,“We’re building a house of brands designed for consumers whose tastes are more global than ever. Meller, with its strong D2C heritage, bold design language, and fast-growing international fan base, is a brand we believe will emerge as one of the leading sunglasses names globally in the years to come. With Lenskart’s distribution, supply chain, and technology strengths - and the global momentum of brands like John Jacobs and Owndays - we’re committed to creating the next wave of global eyewear brands for a new generation,”

“Meller has grown with the vision of creating globally relevant eyewear for a new generation of consumers. Our D2C journey, creative marketing, and the strong community we’ve built worldwide have shaped the brand’s identity. Partnering with Lenskart gives us the platform to take that vision to a global scale. India is a key milestone in that journey, and we couldn’t have asked for a better partner,” said Marco Grandi Blanch, co-CEO of Meller.