Narayan Devanathan to be keynote speaker at dentsu–e4m Digital Advertising Report launch

Narayan Devanathan, President & Chief Strategy Officer, South Asia, dentsu, has joined a stellar line-up of speakers as a keynote speaker, bringing with him deep industry expertise and a sharp perspective on leadership, innovation and transformation. Devanathan is set to share his perspective on the evolving dynamics of Indian media at the sidelines of the dentsu–e4m Digital Advertising Report 2026 launch.

Speaking on the theme ‘Beyond the Click: Attention, Culture, and the New Currency of Indian Media’, he will share insights on how attention has emerged as the most valuable metric in an increasingly cluttered digital ecosystem, moving the industry beyond traditional performance indicators such as clicks and impressions.

The much-awaited dentsu - e4m Digital Advertising Report 2026 is all set to be unveiled on February 2 in Mumbai. The launch day features a power-packed agenda with top voices sharing valuable insights on the growth and future of the industry.

As India’s media landscape evolves and matures, the metrics of success are expanding beyond reach and clicks toward richer, human-centred measures of impact. This keynote aims to explore how attention and cultural resonance are creating impact and emerging as the new media currency - where emotion, time spent, and community engagement define real effectiveness.

Top industry voices to take the stage at dentsu–e4m Digital Advertising Report 2026 launch

During his address, Devanathan is expected to underline the importance of context, relevance, and cultural resonance in shaping brand strategies, while offering insights into how advertisers and marketers can adapt to shifting audience behaviours and redefine value creation in India’s fast-evolving media landscape.

His keynote address is set to provide valuable insights shaped by years of experience across business strategy, growth and change management. It will also cover the pathway for brands, platforms, and creators to move from transactional engagement to building sustained cultural relevance and societal value and creating a new media paradigm for effective contribution to a developed India.

While the Presenting Partner of the event is Amazon Ads, the Streaming Partner is Spotify and the Powered by Partner is LinkedIn. The Gold Partners are Mobavenue, Huella, ThinkResult & Segumento and the Communication Partner is Truecaller Ads.