dentsu - e4m Digital Advertising Report 2026 to be unveiled on February 2

The 10th edition of the report looks ahead to the forces that will shape the next decade of Indian media

by e4m Desk
Published: Jan 20, 2026 1:50 PM | 2 min read

The much-awaited dentsu - e4m Digital Advertising Report 2026 will be unveiled on February 2 in Mumbai in the presence of dignitaries and industry heads from the advertising, marketing and media world. The 10th edition of the report looks ahead to the forces that will shape the next decade of Indian media. With the theme “Next 10: Forces Shaping the Next Decade of Indian Media,” the report moves beyond trends and aims to examine the shifts redefining how India creates, consumes, and connects.

The report highlights key areas like - potential benefits and innovative aspects of AI in marketing, analysis of the impact of generative AI on creativity and its collaborative essence, evaluation of the transition from basic personalization to industrialization of intelligence in marketing, and more.

The theme this year, 'Next 10: Forces Shaping the Next Decade of Indian Media’ serves as both a lens and a roadmap, offering insights to understand the shifts ahead and empowering industry leaders to navigate, adapt, and lead in a rapidly evolving media ecosystem.

While the Presenting Partner of the event is Amazon Ads, the Gold Partners are Mobavenue, Huella, Segumanto and ThinkResult, the Streaming Partner is Spotify and the Communication Partner is Truecaller.

Last year, the report predicted that the Indian advertising industry would grow at 6.5 percent, reaching a market size of Rs 1,07,664 crore in 2025. The growth was said to accelerate in 2026, with the rate increasing to 7.2 percent, driving the market size to Rs 1,15,460 crore by year-end. The key growth drivers include increased spending on reality shows, sports content across TV and OTT platforms, and large-format print advertising.