digital-advertising-report-2026
Industry experts estimate that CPM rates may decline by around 15% year-on-year
Anuja Jain Feb 16, 2026 9:18 AM
According to the dentsu–e4m Digital Advertising Report 2026, while FMCG held its position as the largest advertiser in 2025, e-comm emerged as the fastest-expanding category
Pooja Yadav Feb 16, 2026 8:37 AM
Dominance has not disappeared. But FY25 financial data, along with structural shifts across AI-led discovery, retail media & CTV, suggest Google’s advertising power in India is no longer inevitable
Shantanu David Feb 14, 2026 8:16 AM
According to dentsu e4m Digital Advertising Report 2026, digital now commands 64% of FMCG’s budget, up from 53% in 2024, while television has slipped sharply to 29% from 40%
Aditi Gupta Feb 13, 2026 8:56 AM
Digital media continues to be India’s top advertising channel, supported by enabling policy frameworks and infrastructure
E-commerce emerged as the growth engine of 2025, posting the highest market growth with ad spends up 40.8% year-on-year and expanding its share by three percentage points
Report decodes how attention, trust & technology will power India’s next decade of growth across media, commerce, and culture
As boards demand sharper ROI, a session at the Dentsu e4m Digital Report 2026 launch highlighted how generative AI is transforming data, journeys, and customer engagement at scale
At the dentsu-e4m Digital Advertising Report 2026 unveiling, Arjun Kolady explains why marketers need to stop chasing eyeballs and start capturing ears
e4m Staff Feb 3, 2026 11:38 AM
At the dentsu - e4m Digital Advertising Report 2026 launch, brand and platform leaders unpacked how purpose, trust, and human connection are reshaping storytelling beyond campaigns
e4m Staff Feb 3, 2026 11:28 AM
dentsu-e4m Digital Advertising Report 2026 shows that India’s digital industry grew 19% in 2024 to close 2025 at ₹71,621 crore, underlining digital’s dominance over traditional advertising channels
Shalinee Mishra Feb 3, 2026 9:24 AM
Industry leaders decode how reach, results, trust and technology are reshaping the future of advertising at the dentsu-e4m Digital Advertising Report 2026 launch
At the dentsu-e4m Digital Advertising Report 2026 launch, brand and platform leaders unpacked how purpose, trust, and human connection are reshaping storytelling beyond campaigns in an AI-driven era
Speaking at the launch of dentsu–e4m Digital Advertising Report 2026, Agchbayar said media today actively shapes aspirations, behaviours and belief systems
At the launch of the dentsu–e4m Digital Advertising Report 2026, Harsha Razdan noted that media is no longer just about reach, and advertising goes beyond delivering messages
As per the dentsu-e4m Digital Advertising Report 2026, AI is expected to predict user context, mood and micro-intent in real time
Programmatic’s share in digital ad spends expected to rise to 43% by the next year, according to dentsu-e4m Digital Advertising Report
The dentsu-e4m Digital Advertising Report 2026 projects online video to grow 22.3%, capturing a 29% share and emerging as India’s most engaging format for mobile-first audiences
In 2025, e-commerce saw the strongest growth in advertising, expanding 40.8% over the previous year
The dentsu-e4m Digital Advertising Report 2026 states that the ad industry in India is set to reach a market size of Rs 1,40,001 crore by 2027
This is the 10th edition of the report; senior industry leaders from top brands, agencies, and digital platforms to share insights
The panellists will share insights on the topic ‘From Personalization to Prediction: How Gen AI is Redefining Customer Experience and Marketing ROI’
e4m Desk Jan 31, 2026 12:05 PM
Narayan Devanathan, President & Chief Strategy Officer, South Asia, dentsu, will share key insights on the topic ‘Beyond the Click: Attention, Culture, and the New Currency of Indian media’
The 10th edition of the report will be unveiled on February 2 in Mumbai
The 10th edition of the report looks ahead to the forces that will shape the next decade of Indian media