Social Panga wins digital mandate for DeVANS Modern Breweries’ brands
The mandate will be managed by Social Panga’s Delhi office
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Published: Aug 24, 2026 1:32 PM | 1 min read
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- Social Panga has partnered with DeVANS Modern Breweries Ltd. to manage the social media strategy and digital storytelling for three brands: Six Fields Beer, Godfather Beer, and the newly launched Gingalalahu gin.
- The partnership will focus on content strategy, campaign development, and digital engagement, with oversight from Social Panga’s Delhi office.
- Himanshu Arora, Co-Founder of Social Panga, emphasized the opportunity to shape engaging narratives for each brand, catering to a digital-first audience.
- Monalisa Mandal, Senior VP Marketing at DeVANS, highlighted Social Panga's understanding of digital culture as a key factor in awarding them the mandate for the brands.
Social Panga has signed a new partnership with DeVANS Modern Breweries Ltd. and will lead the social media strategy and digital storytelling for Six Fields Beer, Godfather Beer, and a newly launched GIN brand – Gingalalahu.
Social Panga will drive content strategy, campaign development, and digital engagement for each of the three brands. The mandate will be managed by Social Panga’s Delhi office.
Himanshu Arora, Co-Founder, Social Panga, said, "Stepping into the alco-bev category with brands like Six Fields, Godfather, and an exciting new gin, Gingalalahu in the mix is a great milestone for us. Each brand brings a unique voice and audience, and we see immense potential in shaping narratives that are culturally sharp, engaging, and built for today's digital-first consumer."
“At DeVANS, we were looking for partners who think like builders. Social Panga demonstrated a clear grasp of where digital culture is headed and how our brands can lead within it. That’s what earned them the mandate across Godfather, Six Fields, and Gingalalahu,” said Monalisa Mandal, Senior VP Marketing, DeVANS Modern Breweries Ltd.
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