Varun Singla named IndoBevs’ Chief Commercial Officer
Singla brings over two decades of commercial leadership
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Published: Jul 9, 2026 12:31 PM | 2 min read
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- IndoBevs has appointed Varun Singla as Chief Commercial Officer (CCO) to lead its commercial strategy across a portfolio of over 15 brands, including BroCode and Bonga Bonga.
- Singla brings over 20 years of commercial leadership experience, with 16 years specifically in the Indian spirits industry, and will focus on driving revenue growth and sales performance domestically and internationally.
- His responsibilities will encompass the entire product range, including whiskies like WingMan and Glen Eden, as well as premium spirits and mainstream Indian Made Foreign Liquor (IMFL).
- Founder Sam Mahandru emphasized the importance of a strong commercial foundation for scaling the brand portfolio, while Singla expressed enthusiasm for the company's ambition and potential in the evolving spirits market.
IndoBevs, the alcobev company behind category-creating brands such as BroCode and Bonga Bonga, has appointed Varun Singla as its Chief Commercial Officer (CCO). He will lead IndoBevs' commercial strategy across its portfolio of more than 15 brands.
Singla brings more than two decades of commercial leadership experience, including 16 years in the Indian spirits industry.
As CCO, he will drive revenue growth and sales performance across IndoBevs' domestic and international business. He will also lead the company's commercial strategy and portfolio expansion. His remit spans the full portfolio, including whiskies such as WingMan and Glen Eden, premium spirits, mainstream IMFL, and category-creating brands such as BroCode and Bonga Bonga.
Sam Mahandru, Founder, IndoBevs, said, “IndoBevs has always believed in building brands that challenge conventions and create their own space in the market. As we scale our portfolio and expand across markets, a strong commercial foundation becomes critical. Varun brings the right combination of strategic thinking, commercial depth and execution experience to unlock this next phase of growth. We are delighted to welcome him to the leadership team as we build IndoBevs into a global spirits player with a full portfolio of distinctive brands.”
Varun Singla, CCO, IndoBevs, shared, “What excites me about IndoBevs is the ambition of what is being built here. IndoBevs has created category-first brands that genuinely connect with modern consumers — the very audience now premiumising India's spirits market and actively exploring new experiences. Few companies are better placed to capture this momentum. I look forward to working with the IndoBevs’ team to strengthen our commercial engine, deepen our trade partnerships, and scale to more markets, categories and consumer occasions.”
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