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The government's ethanol-blending programme has been one of the largest policy-led influencer campaigns seen in India
e4m Staff Jul 15, 2026 5:07 PM
The judging for LIA 2026 will begin 25th September and run through 3rd October, 2026
e4m Staff Jul 13, 2026 10:49 AM
Prior to this, Kyle Harman-Turner was with AMV BBDO as Executive Creative Director
Guest Column: Adman Prabhakar Mundkur explains why the suspension of television ratings has left the industry navigating without a compass
Prabhakar Mundkur Jul 8, 2026 1:37 PM
Roli Shrivastava will lead marketing across Hocco Ice Creams, Hocco Restaurants, Hocco Eateries, Hocco Foods, and Huber & Holly Ice Creams
e4m Staff Jul 8, 2026 12:32 PM
Premjeet Sodhi, Global Analytics Lead at WPP Media, writes attention measurement, as it currently exists, has brought new knowledge but is only a promising first draft
Premjeet Sodhi Jun 30, 2026 12:17 PM
The Meta-owned messaging platform will now begin allowing users to reserve usernames, with the feature set to roll out globally later this year
Shveta Singh, Founder of Iridescent Lens & independent marketing consultant, questions whether the latest creator economy trend is genuine marketing innovation or simply direct selling in new clothes
Shveta Singh Jun 29, 2026 9:30 AM
Prerna Mehrotra, Chief Client Officer & CEO, Media, Asia Pacific, dentsu, speaks to e4m from the Cannes Lions festival on how dentsu is adapting to serve its clients drive growth and client-centricity
Simran Sabherwal Jun 25, 2026 9:07 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why Chief Communications Officers have emerged as indispensable strategic partners to CEOs in protecting corporate reputation
Ganapathy Viswanathan Jun 24, 2026 8:33 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Shalinee Mishra Jun 18, 2026 8:51 AM
According to reports, incumbent agency Mother did not repitch for the account after holding it for 16 years
e4m Staff Jun 15, 2026 10:01 AM
The account is valued at an estimated $250 million, according to reports
e4m Staff Jun 12, 2026 8:24 AM
Pernod Ricard India's marketing spends stood at nearly Rs 864 crore in FY25
Imran Fazal Jun 8, 2026 1:37 PM
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
Anuja Jain Jun 8, 2026 9:12 AM
The creative mandate will be jointly led by Anuraag Khandelwal and Mayur Varma as Joint Chief Creative Officers, while Rohitash Srivastava will be Chief Strategy Officer
Imran Fazal Jun 6, 2026 3:35 PM
In her new role, Kaur will be responsible for driving strategic communications initiatives and supporting the organization's global business objectives
Javier Campopiano will report to Agathe Bousquet and Marco Venturelli, global co-CEOs of Leo Constellation
When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock
Anuja Jain May 30, 2026 3:26 PM
As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted
e4m Staff May 28, 2026 11:20 AM
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
At a time when capturing consumer attention is becoming increasingly difficult, anime offers something modern advertising increasingly struggles to buy through media spending alone: organic affinity
Kanchan Srivastava May 18, 2026 8:45 AM
Christine Gambino succeeds Duncan Painter, who is stepping down to pursue a senior executive opportunity in the UK
Mullen Lintas had appointed Ram Jayaraman as its Chief Creative Officer in 2023
Imran Fazal Apr 30, 2026 8:13 PM
The brand won 8 metals with 4 golds and 4 silver metals across categories for its impactful work
Among the other key winners are Madison OOH, Laqshya Media Group, Coral Media, BMEG, Tanishq, Hindustan Unilever, UltraTech Cement and Pantaloons
Earlier, Borda has also worked with ShareChat, Korra, ByteDance, Buzzone and Cookie Digital
Bhatia is a Lenovo veteran and most recently led the Infrastructure Solutions Group in Asia Pacific
The appointment comes as Gumpon Laksanajinda stepped down from his role as CCO
Sharing a screenshot of the account, Madhavan said appropriate steps are being taken” to address the issue
e4m Staff Mar 16, 2026 5:46 PM
In his new role, Max is tasked with rewriting the creative narrative across Kenya, Zambia, Uganda, and Tanzania
Following his Aloke Singh’s exit, Capt. Hamish Maxwell will take over as the airline’s ‘accountable manager’
e4m Staff Mar 3, 2026 10:26 AM
Binoy Prabhakar recently stepped down from his position as Chief Content Officer at Hindustan Times Digital
e4m Staff Jan 29, 2026 6:47 PM
Mel Routhier will move into a North America Chief Creative Officer role, where she will partner with Tom Murphy, North America Chief Creative Officer
e4m Staff Jan 28, 2026 4:04 PM
Sheth has been associated with Star Bharat and Star Utsav as Business Head, a role he took on in November 2024
e4m Staff Jan 28, 2026 4:02 PM
Vinita Shrivastav brings 17+ years of experience in brand strategy, integrated marketing, and media planning
e4m Staff Jan 28, 2026 2:19 PM
The mandate is currently with Mindshare, which came on board in 2019 when the brand entered India
e4m Staff Jan 15, 2026 8:58 AM
In public service, Dina has served two US presidents, including as Deputy National Security Advisor to President Donald J. Trump
e4m Staff Jan 13, 2026 8:02 AM
Tejas Chaudhari previously held the role of Head of Performance Marketing for e-commerce and quick commerce
e4m Staff Jan 10, 2026 12:30 PM
Prior to this, Angela Steele was with Publicis Groupe as CEO of VOne and Publicis Collective