After a highly competitive five-month-long pitch, the account moved from dentsu to Mindshare India

Naziya Alvi Rahman Mar 23, 2023 2:45 PM


The infectious 'Vicco Turmeric, nahi cosmetic' jingle was born out of a drawn-out battle between the company and the Central Excise Department

exchange4media Staff Dec 29, 2022 8:32 AM

Yellow Windows Communications?blur=25

The ad has been conceptualised by Yellow Windows Communications

exchange4media Staff Dec 12, 2022 1:39 PM


As per the ministry’s report, the expenditure for the fiscal stands at Rs 3728.99 crore

Sonam Saini Dec 7, 2022 8:53 AM


Twitter CEO Elon Musk has said the account verification programme will be launched next week, and called the exercise 'painful but necessary'

exchange4media Staff Nov 26, 2022 8:46 AM


Founded by the 2021 ICCO Next Generation PR World Cup and Cannes Young PR Lions winners, the board consists of emerging PR talents from eight countries

exchange4media Staff Aug 4, 2022 5:41 PM

Deloitte & Lions?blur=25

A recent study by Deloitte & Lions shows that the roles of Chief Revenue Officer & Chief Growth Officer have grown exponentially over the last five years 

Kanchan Srivastava Jun 28, 2022 10:55 AM

TV First?blur=25

The CCO duo discussed 'creativity in television - what works, what doesn’t!' in a fireside chat at the fourth edition of e4m TV First

exchange4media Staff Feb 25, 2022 9:01 AM

Shikha Sharma?blur=25

Sharma was previously leading the creative and content development verticals for the company as the Senior Vice President

exchange4media Staff Feb 10, 2022 4:24 PM

Anish V.?blur=25

In this role, Varghese will be responsible for accelerating creative businesses as well as championing creativity within and beyond the company

exchange4media Staff Jan 28, 2022 3:08 PM


The tech giant has been Essence's partner for digital and programmatic media buying for more than a decade

exchange4media Staff Nov 17, 2021 9:21 AM


The ad industry, however, opines that the authorities should also consider curbing the root cause of the issue, i.e., the manufacture & sales of such products

Mansi Sharma & Kanchan Srivastava Oct 13, 2021 8:29 AM

narayan devanathan?blur=25

Narayan will report into Peter Huijboom, Global CEO Media and Global Clients and interim Co-CEO for India

exchange4media Staff Oct 5, 2021 11:25 AM

Dante DiCicco?blur=25

DiCicco, Senior Manager- International Expansion, Snap Inc, spoke about the company's progress in India and how it has become a preferred platform for Indian brands

Javed Farooqui Jul 13, 2021 8:19 AM


At the Pitch CMO 2021 Summit, DiCicco, the Sr. Manager, International Expansion at Snap Inc., made a strong case for brands to have a 'camera strategy'

exchange4media Staff May 31, 2021 9:01 AM

madison media?blur=25

The new business wins amounted to billing of $211 Million as per Comvergence New Business Report

exchange4media Staff Apr 21, 2021 10:18 AM