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Veena Muley was earlier with WPP media as Client Leadership Manager for Unilever account
The proposed framework will focus on AI safety, deepfakes and a human-first approach, with the government signalling that regulation will combine legal and technological safeguards
With SEBI tightening oversight, industry leaders say financial brands are focusing on practical, accessible education to help consumers make more informed decisions
Shalinee Mishra Oct 7, 2026 9:09 AM
Mumbai Mayor Ritu Tawde has written to the BMC Commissioner, seeking immediate and strict action against unauthorised advertisements, with ‘zero tolerance’
Kanchan Srivastava Oct 6, 2026 8:58 AM
The proposed framework includes guidelines and standard operating procedures for dealing with unregistered social media news channels.
e4m Staff Oct 1, 2026 12:26 PM
At the FICCI event, the MIB Additional Secretary said virality does not necessarily translate into intellectual property ownership or long-term economic value
e4m Staff Sep 29, 2026 11:45 AM
Prior to this, Nishtha Badhani was with JioStar as Associate Director
e4m Staff Sep 29, 2026 11:11 AM
TV channels face uncertainty as BARC suspension overshadows festive season, but the solution is not far if all stakeholders prioritise industry interest
Markand Adhikari Sep 28, 2026 8:20 PM
Guest Column: Journalist Sanket Upadhyay reflects on journalism’s changing landscape, stressing the need for solutions-driven reporting as mediums, audiences and the digital ecosystem evolve
Sanket Upadhyay Sep 28, 2026 11:18 AM
The next phase of BFSI innovation should move beyond automation for its own sake, writes Dr. Annurag Batra
Dr Annurag Batra Sep 24, 2026 12:15 PM
At the Pitch BFSI Summit, six leaders unpack where AI can drive value, where human judgment remains critical and how brands can protect customer trust
e4m Staff Sep 24, 2026 8:35 AM
Media veteran Joy Chakraborthy writes on the journey that life takes post retirement
Joy Chakraborthy Sep 23, 2026 9:42 AM
The Bombay High Court has directed the matter to be heard on October 12, with Meta agreeing to preserve the agency's data until the next hearing
e4m Staff Sep 22, 2026 2:54 PM
Local pitches accounted for 86% of assessed media spend, with 46 local reviews worth $719M against 16 global or multi-market pitches worth $119M, says COMvergence's New Business Barometer for India
e4m Staff Sep 21, 2026 4:08 PM
As per COMvergence’s New Business Barometer for India, at agency-group level, Publicis Media led with net new-business value of +$218M, followed by WPP Media (+$198M), Omnicom Media Group (+$18M)
e4m Staff Sep 21, 2026 12:31 PM
Before joining Mahindra & Mahindra, he was Account Manager at Ruder Finn India
e4m Staff Sep 16, 2026 9:00 AM
Guest Column: Two global cola companies, three holding companies and a buying process that has quietly changed shape thanks to consolidation, writes marketing veteran Shubhranshu Singh
Shubhranshu Singh Sep 15, 2026 9:33 AM
However, Publicis Groupe will not handle the account for Japan, which is under Dentsu
e4m Staff Sep 10, 2026 6:16 PM
She will focus on media relations and strategic communications, bringing over a decade of experience across agency-side public relations and media communications
e4m Staff Sep 10, 2026 4:40 PM
Publicis's new global media mandate with PepsiCo is prompting a fresh look at its existing U.S. and Canada arrangement with rival Coca-Cola
As OTT platforms compete for attention, OOH is emerging as more than a media buy, with launches designed to travel from the street to social
Sandhi Sarun Sep 8, 2026 9:36 AM
Collaboration turned one of the franchise’s most recognisable symbols into an ice cream experience, as Mirzapur: The Movie enjoyed a strong opening weekend
e4m Staff Sep 7, 2026 11:31 AM
Omnicom loses a two-decade-plus stronghold as Publicis unifies PepsiCo's worldwide media business and steps back from a rival $4 billion Coke review
Vivek Pradeep Rana, Managing Partner at Gnothi Seauton weighs in on the growing overlap between PR, marketing and paid influence
Vivek Pradeep Rana Aug 26, 2026 6:33 PM
As per news agencies, the Indian Cyber Crime Coordination Centre has ordered at least 57 websites and databases hosted on Firebase to be removed in August alone
e4m Staff Aug 22, 2026 8:59 AM
Creators can receive an additional Rs 10,000 for every 1 lakh views generated
e4m Staff Aug 20, 2026 3:03 PM
The account had been with Interpublic Group of Cos. before Omnicom acquired it
e4m Staff Aug 20, 2026 12:08 PM
Win comes after a multi-agency review; mandate covers both Policybazaar and Paisabazaar
Tasmayee Laha Roy Aug 19, 2026 8:10 AM
Shetty served as Head Sales Strategy & Planning (Linear and Digital) at the media company
e4m Staff Aug 11, 2026 6:06 PM
The US cases form part of a wider regulatory push around social media use and children
e4m Staff Aug 11, 2026 8:55 AM
The agreement will see Emirates continue as the football club’s front-of-shirt, training kit and stadium naming rights partner
As per sources, the digital business account could be worth nearly Rs 80 crore to Rs 100 crore
Panel urged close coordination between MIB, MeitY and other ministries to develop legal and technological mechanisms for identifying and prosecuting those responsible for AI-generated fake news
Imran Fazal Aug 7, 2026 2:27 PM
The account, worth over $600 million in annual media spend will transition in Q4 2026
The mandate covers integrated media planning and buying across television, digital, connected TV, retail media and other emerging platforms for TVS Motor's expanding portfolio
According to the election papers circulated among members, the new governing board will comprise 23 elected members, including one President
Imran Fazal Jul 31, 2026 10:40 AM
Prior to this, Aniket Singh was with Koovers as AGM- Platform Business & Strategy
Meta, Google, X and Snapchat have been summoned to appear before the Parliamentary Standing Committee on Aug 3 amid rising concerns over deepfakes, privacy, misinformation and platform responsibility
e4m Staff Jul 28, 2026 5:49 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares every form of advertising has carried an element of waste
Ganapathy Viswanathan Jul 22, 2026 7:58 AM
Dr Annurag Batra on why India needs one measurement currency, why India's marketers should be the principal custodians of audience measurement, and more
Annurag Batra Jul 16, 2026 4:16 PM
The government's ethanol-blending programme has been one of the largest policy-led influencer campaigns seen in India
e4m Staff Jul 15, 2026 5:07 PM