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Vivek Pradeep Rana, Managing Partner at Gnothi Seauton weighs in on the growing overlap between PR, marketing and paid influence
Vivek Pradeep Rana Aug 26, 2026 6:33 PM
As per news agencies, the Indian Cyber Crime Coordination Centre has ordered at least 57 websites and databases hosted on Firebase to be removed in August alone
e4m Staff Aug 22, 2026 8:59 AM
Creators can receive an additional Rs 10,000 for every 1 lakh views generated
e4m Staff Aug 20, 2026 3:03 PM
The account had been with Interpublic Group of Cos. before Omnicom acquired it
e4m Staff Aug 20, 2026 12:08 PM
Win comes after a multi-agency review; mandate covers both Policybazaar and Paisabazaar
Tasmayee Laha Roy Aug 19, 2026 8:10 AM
Shetty served as Head Sales Strategy & Planning (Linear and Digital) at the media company
e4m Staff Aug 11, 2026 6:06 PM
The US cases form part of a wider regulatory push around social media use and children
e4m Staff Aug 11, 2026 8:55 AM
The agreement will see Emirates continue as the football club’s front-of-shirt, training kit and stadium naming rights partner
As per sources, the digital business account could be worth nearly Rs 80 crore to Rs 100 crore
Panel urged close coordination between MIB, MeitY and other ministries to develop legal and technological mechanisms for identifying and prosecuting those responsible for AI-generated fake news
Imran Fazal Aug 7, 2026 2:27 PM
The account, worth over $600 million in annual media spend will transition in Q4 2026
The mandate covers integrated media planning and buying across television, digital, connected TV, retail media and other emerging platforms for TVS Motor's expanding portfolio
According to the election papers circulated among members, the new governing board will comprise 23 elected members, including one President
Imran Fazal Jul 31, 2026 10:40 AM
Prior to this, Aniket Singh was with Koovers as AGM- Platform Business & Strategy
Meta, Google, X and Snapchat have been summoned to appear before the Parliamentary Standing Committee on Aug 3 amid rising concerns over deepfakes, privacy, misinformation and platform responsibility
e4m Staff Jul 28, 2026 5:49 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares every form of advertising has carried an element of waste
Ganapathy Viswanathan Jul 22, 2026 7:58 AM
Dr Annurag Batra on why India needs one measurement currency, why India's marketers should be the principal custodians of audience measurement, and more
Annurag Batra Jul 16, 2026 4:16 PM
The government's ethanol-blending programme has been one of the largest policy-led influencer campaigns seen in India
e4m Staff Jul 15, 2026 5:07 PM
The judging for LIA 2026 will begin 25th September and run through 3rd October, 2026
e4m Staff Jul 13, 2026 10:49 AM
Prior to this, Kyle Harman-Turner was with AMV BBDO as Executive Creative Director
Guest Column: Adman Prabhakar Mundkur explains why the suspension of television ratings has left the industry navigating without a compass
Prabhakar Mundkur Jul 8, 2026 1:37 PM
Roli Shrivastava will lead marketing across Hocco Ice Creams, Hocco Restaurants, Hocco Eateries, Hocco Foods, and Huber & Holly Ice Creams
e4m Staff Jul 8, 2026 12:32 PM
Premjeet Sodhi, Global Analytics Lead at WPP Media, writes attention measurement, as it currently exists, has brought new knowledge but is only a promising first draft
Premjeet Sodhi Jun 30, 2026 12:17 PM
The Meta-owned messaging platform will now begin allowing users to reserve usernames, with the feature set to roll out globally later this year
Shveta Singh, Founder of Iridescent Lens & independent marketing consultant, questions whether the latest creator economy trend is genuine marketing innovation or simply direct selling in new clothes
Shveta Singh Jun 29, 2026 9:30 AM
Prerna Mehrotra, Chief Client Officer & CEO, Media, Asia Pacific, dentsu, speaks to e4m from the Cannes Lions festival on how dentsu is adapting to serve its clients drive growth and client-centricity
Simran Sabherwal Jun 25, 2026 9:07 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why Chief Communications Officers have emerged as indispensable strategic partners to CEOs in protecting corporate reputation
Ganapathy Viswanathan Jun 24, 2026 8:33 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Shalinee Mishra Jun 18, 2026 8:51 AM
According to reports, incumbent agency Mother did not repitch for the account after holding it for 16 years
e4m Staff Jun 15, 2026 10:01 AM
The account is valued at an estimated $250 million, according to reports
e4m Staff Jun 12, 2026 8:24 AM
Pernod Ricard India's marketing spends stood at nearly Rs 864 crore in FY25
Imran Fazal Jun 8, 2026 1:37 PM
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
Anuja Jain Jun 8, 2026 9:12 AM
The creative mandate will be jointly led by Anuraag Khandelwal and Mayur Varma as Joint Chief Creative Officers, while Rohitash Srivastava will be Chief Strategy Officer
Imran Fazal Jun 6, 2026 3:35 PM
In her new role, Kaur will be responsible for driving strategic communications initiatives and supporting the organization's global business objectives
Javier Campopiano will report to Agathe Bousquet and Marco Venturelli, global co-CEOs of Leo Constellation
When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock
Anuja Jain May 30, 2026 3:26 PM
As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted
e4m Staff May 28, 2026 11:20 AM
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
At a time when capturing consumer attention is becoming increasingly difficult, anime offers something modern advertising increasingly struggles to buy through media spending alone: organic affinity
Kanchan Srivastava May 18, 2026 8:45 AM
Christine Gambino succeeds Duncan Painter, who is stepping down to pursue a senior executive opportunity in the UK