Hocco brings Mirzapur’s iconic Bullet to life as an ice cream

Collaboration turned one of the franchise’s most recognisable symbols into an ice cream experience, as Mirzapur: The Movie enjoyed a strong opening weekend

by e4m Staff
Published: Sep 7, 2026 11:31 AM | 2 min read

Hocco Ice Creams launched a collaboration with "Mirzapur: The Movie," introducing Bullet Ice Cream, a bullet-shaped ice cream inspired by the film's iconic symbols, ahead of its theatrical release on September 4.
The product combines Hocco's innovative ice cream approach with the distinctive visual style of Mirzapur, aiming to enhance fan engagement with the franchise.
Priced at ₹100 for a pack of five, the Bullet Ice Cream features chocolate ice cream coated in chocolate and is available through quick-commerce platforms and general trade.
The collaboration reflects the bold and irreverent character shared by both Hocco and Mirzapur, with the film currently showing in cinemas, produced by Excel Entertainment and directed by Gurmmeet Singh.

Hocco Ice Creams’ collaboration with Mirzapur: The Movie brought one of the franchise’s most recognisable symbols to life in an unexpected new form.
Launched ahead of the film’s theatrical release on September 4, Bullet Ice Cream gave fans a new way to engage with the world of Mirzapur beyond the screen.

The collaboration brought together Hocco’s unconventional approach to ice cream with the distinctive visual world of Mirzapur, resulting in a bullet-shaped ice cream that turned a familiar symbol into an unexpected product experience.

The launch coincided with the release of Mirzapur: The Movie, which enjoyed a strong opening weekend at the box office, adding to the excitement around the collaboration and its larger-than-life take on the franchise.

The association was rooted in the shared bold and irreverent character of both brands. Mirzapur has carved out a distinct space in Indian entertainment through its larger-than-life characters, dialogues and cultural codes, while Hocco has built its proposition around reimagining familiar ice cream formats and creating unexpected experiences.

“At Hocco, we’ve always believed that the most exciting ice creams are the ones that make you stop, look twice and say, ‘I need to try that.’ Bullet took that belief a step further by bringing together the cult world of Mirzapur and our obsession with creating unexpected ice cream experiences.

It’s bold, irreverent and created purely for entertainment, taking inspiration from the larger-than-life world of Mirzapur. These are the kind of unexpected, culture-led innovations we love creating at Hocco,” said Ankit Chona, Founder, Hocco Ice Creams

Speaking about the association, Vishal Ramchandani, CEO of Excel Entertainment, said, “Mirzapur has always had a distinct flavour of its own, and Hocco shares that same bold, irreverent spirit. This association was a fun way of taking the world of Mirzapur beyond the screen and bringing it into people’s everyday lives.”

The Hocco × Mirzapur – Bullet Ice Cream is priced at ₹100 for a pack of five and features chocolate ice cream with a chocolate coating. The product is available across quick-commerce platforms and general trade.

Presented by Amazon MGM Studios and Excel Entertainment, Mirzapur: The Movie is directed by Gurmmeet Singh, written by Puneet Krishna, and produced by Ritesh Sidhwani and Farhan Akhtar under the banner of Excel Entertainment. The film is co-produced by Kassim Jagmagia and Vishal Ramchandani.

Mirzapur: The Movie is in cinemas now!