#ImpactExclusive: Hashtag Orange wins Taco Bell media mandate

The Delhi-based account is estimated to be worth around ₹60 crore

by Neeta Nair
Published: Sep 29, 2026 11:14 AM | 1 min read

Hashtag Orange Secures ₹60 Crore Media Mandate for Taco Bell

Hashtag Orange has won the media mandate of Taco Bell, sources have told IMPACT. The Delhi-based account is estimated to be worth around ₹60 crore.

The media mandate was previously handled by Wavemaker India, which won Taco Bell’s integrated media mandate in 2024.

With the latest win, Hashtag Orange will now handle the integrated duties of Taco Bell, including media, creative and social.

IMPACT reached out to Taco Bell, Wavemaker and Hashtag Orange for a response. However, none of the stakeholders confirmed the development at the time of filing this story.

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Published On: Sep 29, 2026 11:14 AM

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