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Gupte, CEO, Wavemaker South Asia, talks about the resilience the agency has shown in these tough times. From retaining key accounts to winning new ones, Wavemaker India has kept it going

Naziya Alvi Rahman Jul 13, 2021 8:46 AM

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Experts say advertisers are keen on picking up sporting properties. T20 World Cup, which is three months away, already has five big partners on board

Sonam Saini Jul 8, 2021 8:55 AM

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For OTT platforms, the festive quarter of October-November-December had marked the recovery in ad spends followed by decent growth in the January-February-March quarter

Javed Farooqui Jun 10, 2021 8:48 AM

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Maintaining visibility, staying agile and sticking to the basics can help the industry tide over the impact of the second lockdown, say experts

Naziya Alvi Rahman Apr 27, 2021 9:04 AM

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Categories and brands that have significant reliance on summers for their volumes will most likely be impacted by this second wave of Covid

Mansi Sharma Apr 22, 2021 8:53 AM

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Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID levels by the second half of 2021 

Christina Moniz Jan 22, 2021 8:34 AM

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The account will continue to be handled out of the agency's Gurugram office

exchange4media Staff Dec 18, 2020 9:10 AM

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Mirchi’s RJ Vidit and RJ Leen also boarded this memory train with RJ Sayema and posted their stories, experiences as well as special recipes of #KhushbooApnepanKi on their social media platforms

exchange4media Staff Oct 23, 2020 4:48 PM

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The music video features Jasleen's partner Ranveer Allahbadia, as they take various efforts to keep their relationship alive despite the difficulties triggered by long distance due to lockdown

exchange4media Staff Sep 12, 2020 9:04 AM

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The agency has also announced the return of Vishal Jacob as Chief Digital Officer after close to 2 years with GroupM as Principal Consultant

exchange4media Staff Sep 7, 2020 9:38 AM

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As part of the mandate, Wavemaker will handle integrated media for the pharmaceutical company

exchange4media Staff Jul 7, 2020 11:03 AM

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Experts say June saw a growth of 30-40% with broadcasters offering discounts and offers to attract advertisers. July likely to see up to 50-60 % growth compared to April-May

Naziya Alvi Rahman Jul 6, 2020 8:51 AM

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According to TAM Adex report, advertising by the category in Mar-May '20 dropped by 47 per cent on TV and 25 per cent on digital. It increased by 163 per cent on radio

Sonam Saini Jun 10, 2020 8:40 AM

'Beating All Odds'- Shekhar Banerjee, Wavemaker India?blur=25

In today's 'Beating All Odd' series, Shekhar Banerjee, Chief Client Officer - West, Wavemaker India, talks to e4m Editor, Naziya Alvi Rahman, about being prepared for post-COVID-19

Naziya Alvi Rahman Apr 9, 2020 8:44 AM

Mansi Datta Wavemaker?blur=25

Datta will head Wavemaker India's North operations and will report to Ajay Gupte, CEO, Wavemaker – South Asia

exchange4media Staff Feb 10, 2020 4:44 PM

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Thrive offers a tailored & strategic approach that is adapted to the increasingly complex landscape of content creators and platforms

exchange4media Staff Dec 12, 2019 8:54 AM