Maintaining visibility, staying agile and sticking to the basics can help the industry tide over the impact of the second lockdown, say experts

Naziya Alvi Rahman Apr 27, 2021 9:04 AM

Categories and brands that have significant reliance on summers for their volumes will most likely be impacted by this second wave of Covid

Mansi Sharma Apr 22, 2021 8:53 AM

Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID levels by the second half of 2021 

Christina Moniz Jan 22, 2021 8:34 AM

The account will continue to be handled out of the agency's Gurugram office

exchange4media Staff Dec 18, 2020 9:10 AM

Mirchi’s RJ Vidit and RJ Leen also boarded this memory train with RJ Sayema and posted their stories, experiences as well as special recipes of #KhushbooApnepanKi on their social media platforms

exchange4media Staff Oct 23, 2020 4:48 PM

The music video features Jasleen's partner Ranveer Allahbadia, as they take various efforts to keep their relationship alive despite the difficulties triggered by long distance due to lockdown

exchange4media Staff Sep 12, 2020 9:04 AM

The agency has also announced the return of Vishal Jacob as Chief Digital Officer after close to 2 years with GroupM as Principal Consultant

exchange4media Staff Sep 7, 2020 9:38 AM

As part of the mandate, Wavemaker will handle integrated media for the pharmaceutical company

exchange4media Staff Jul 7, 2020 11:03 AM

Experts say June saw a growth of 30-40% with broadcasters offering discounts and offers to attract advertisers. July likely to see up to 50-60 % growth compared to April-May

Naziya Alvi Rahman Jul 6, 2020 8:51 AM

Campaign conceptualised and created by Wavemaker India

exchange4media Staff Jul 3, 2020 3:35 PM

According to TAM Adex report, advertising by the category in Mar-May '20 dropped by 47 per cent on TV and 25 per cent on digital. It increased by 163 per cent on radio

Sonam Saini Jun 10, 2020 8:40 AM

In today's 'Beating All Odd' series, Shekhar Banerjee, Chief Client Officer - West, Wavemaker India, talks to e4m Editor, Naziya Alvi Rahman, about being prepared for post-COVID-19

Naziya Alvi Rahman Apr 9, 2020 8:44 AM

Datta will head Wavemaker India's North operations and will report to Ajay Gupte, CEO, Wavemaker – South Asia

exchange4media Staff Feb 10, 2020 4:44 PM

The series begins 25th January 2020 on Dice Media’s Instagram and YouTube pages

exchange4media Staff Jan 27, 2020 4:02 PM

The account was previously handled by Wavemaker

Neeta Nair Jan 15, 2020 1:44 PM

Thrive offers a tailored & strategic approach that is adapted to the increasingly complex landscape of content creators and platforms

exchange4media Staff Dec 12, 2019 8:54 AM

At the exchange4media Conclave - South, industry experts deliberate on the topic- 'How to Market to a Diverse & Connected Consumer'

exchange4media Staff Nov 23, 2019 9:10 AM

There will be two panel discussions; the first on 'Challenges in Creating Experiences & Building Relationship with Consumers' and a second on 'How to Market to a Diverse & Connected Consumer?'

exchange4media Staff Nov 20, 2019 8:51 AM

Umesh Khandelwal, Business Manager, Wavemaker India, takes us through his experience at Cannes Lions 2019

exchange4media Staff Jun 24, 2019 6:51 PM

From 'Shoppable TV' to Aira's AI-powered technology helping the visually challenged, Ayush Doshi, Business Manager, Wavemaker India tells us more about his experience at Cannes Lions 2019

exchange4media Staff Jun 21, 2019 9:18 AM