#e4mExclusive: Havas wins Policybazaar's media mandate; account pegged at over ₹300 crore

Win comes after a multi-agency review; mandate covers both Policybazaar and Paisabazaar

by Tasmayee Laha Roy
Published: Aug 19, 2026 8:10 AM | 1 min read

Havas wins Policybazaar's media mandate; account pegged at over ₹300 crore

Havas Media has been appointed as the agency on record for Policybazaar's media business, following a competitive pitch process, with the mandate valued at over Rs 300 crore.
This appointment ends Policybazaar's long-standing partnership with WPP Media, which managed its media business since 2011.
The new mandate includes integrated media planning and buying for Policybazaar and Paisabazaar, PB Fintech's primary consumer brands.
The decision comes amid strong financial performance for PB Fintech, with a reported 92% increase in profit after tax and a 40% rise in operating revenue in its latest quarterly results.

Havas Media has emerged as the agency on record (AOR) for Policybazaar's media business following a competitive pitch process, according to multiple people familiar with the development.

The mandate is estimated to be worth upwards of Rs 300 crore, according to industry sources, making it one of the larger media account movements in the insurance and fintech category this year.

The appointment marks the end of Policybazaar's long association with WPP Media, which has handled the company's media business since 2011.

The new mandate is understood to cover integrated media planning and buying for both Policybazaar and Paisabazaar, PB Fintech's two flagship consumer brands.

Policybazaar and Havas had not responded to exchange4media's queries till the time of publishing. The story will be updated if and when a response is received.

The review, which began earlier this year, attracted interest from several leading media agency networks.

The development marks a significant win for Havas at a time when the agency network has been strengthening its media portfolio in India.

The account win comes against the backdrop of strong business momentum for PB Fintech, Policybazaar's parent company. In its latest quarterly results, the company reported a 92% year-on-year increase in profit after tax to Rs 163 crore, while operating revenue rose 40% to Rs 1,888 crore. Insurance premium grew 41%, driven by continued strength in its core insurance business, with improved margins further boosting profitability.