Digital brands have pushed in big money into cricket. Spending on TV and digital platforms alike, they have announced their arrival as major players in the advertising scene

Shikha Paliwal 1 week ago

Dream11, Byju’s, policybazaar.com, paisabazaar.com and PhonePe are some of the new entrants to the advertisers’ list for the ICC Cricket World Cup 2019

Tasmayee Laha Roy 30-May-2019

Guest Column: Dhall, Head of Communications, Policybazaar says as new technologies evolve, the line between PR and SEO is blurring

Aman Dhall 07-March-2019

ZEEL, Diageo, Cipla Health Ltd and Policybazaar.com emerge as the other big winners of the night

exchange4media Staff 31-January-2019

Chauhan has worked with organisations such as Airtel, Zomato, Reliance and Samsung. Prior to joining Policybazaar.com, Agarwal served as CTO of Lava Mobile

exchange4media Staff 21-January-2019

Given the clout that sporting platforms command as far as brand building is concerned, a panel discussion on “Building Brands via Sports” was held at the recent India Brand Conclave

exchange4media Staff 04-December-2018

In conversation with Yashish Dahiya, CEO & Co-Founder, PolicyBazaar.com Group of Companies and Satyabrata Das, COO, MediaKeys India

exchange4media Staff 30-November-2018

Mahindra Marazzo and Policybazaar.com are the other brands which entered the category at second and fifth spot

exchange4media Staff 09-October-2018

Industry experts’ take on brand building through digital medium entirely

Apeksha Mishra 06-September-2018

Experts from PTC Punjabi, DHFL Pramerica Life Insurance, The Thickshake Factory, Policy Bazaar, and Muthoot Pappachan Group spoke on consumer’s ever-changing taste

Apeksha Mishra 30-July-2018

Wavemaker has been media agency of record for Policybazaar.com since 2011.

exchange4media Staff 22-June-2018

The first TVCs from Policybazaar and Paisabazaar will be aired today, across channels, including the IPL broadcast

exchange4media Staff 11-May-2018

Sai Narayan, Associate Director & Head Marketing Policybazaar.com and Paisabazaar.com, talked about their first regional campaign and their recent partnership with Microsoft

Anam Khan 28-March-2018

Health Insurance can be used as a powerful protection tool against unexpected events says the campaign that also features Pankaj Tripathi

exchange4media Staff 17-January-2018

Irrfan echoes the #Unyakeenable and first-of-its-kind benefits of the Unit-Linked Insurance Plan

exchange4media Staff 05-December-2017

The campaign aims to connect with the South Indian masses to create awareness about the ease of comparing motor insurance on policybazaar.com and renewing it in a few minutes

exchange4media Staff 16-September-2017

Odd match timings, Indian team's recent poor performance and higher ad rates could dampen marketers' enthusiasm of associating with the ICC World Cup 2015

Collin Furtado 05-February-2015

For advertisers, a system that allows you to buy only ads that have been proven to be seen could be a better alternative to buying in bulk through CPM, though admittedly

Abhinn Shreshtha 19-December-2014

The recent ad on AIR's FM channel is a veiled attack on celebrity endorsers. Is it fair to blame celebrities for products they endorse or should the manufacturer or service provider be also made responsible?

Twishy 13-February-2014

Metal has already begun work on the insurance website and has created a new positioning for Policybazaar

Deepa Balasubramanian 30-November-2012