Panellists at the e4m TV First Conference shared their perspectives on how connected TV is the essential link between digital and traditional mediums

exchange4media Staff Feb 3, 2023 4:51 PM

The insurance company won 3 gold, 1 silver and 1 bronze metals for its impressive content marketing campaigns across categories

exchange4media Staff Jan 25, 2023 10:45 AM

Mindshare, Tata Digital, Network18 and ZEEL among other key winners

exchange4media Staff Jan 24, 2023 8:53 PM

The CEO of Policybazaar took the stage at Pitch BrandTalk to share insights on the brand’s consumer-centric approach

exchange4media Staff Dec 2, 2022 8:37 AM

e4m D2C Revolution Summit and Awards: Sarbvir Singh, CEO of PolicyBazaar, participated in a fireside chat with Dr. Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld & e4m

exchange4media Staff Aug 8, 2022 8:23 AM

The campaign aims to raise awareness about the significance of term life insurance

exchange4media Staff Jul 2, 2022 8:03 AM

Harpic Power Plus 10x Max Clean emerged as the leading brand this week

exchange4media Staff Jan 21, 2022 8:45 AM

Policybazaar’s campaign focuses on the brand's promise to provide claim support in 30 minutes

exchange4media Staff Jan 10, 2022 11:13 AM

Here’s how the brand world celebrated the festivals with their campaigns and brand activations in 2021

Mansi Sharma Oct 14, 2021 6:55 PM

The past two weeks were all about inspiring narratives, creative executions, and taking up social taboos like menstruation

Mansi Sharma Oct 12, 2021 8:24 AM

The campaign has been conceptualized by Scarecrow M&C Saatchi

exchange4media Staff Oct 9, 2021 8:32 AM

The digital film has been conceptualized by Scarecrow M&C Saatchi

exchange4media Staff Aug 14, 2021 8:24 AM

The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property  

Misbaah Mansuri Oct 19, 2020 8:22 AM

Aman Dhall, who was earlier heading Corporate Communications at PolicyBazaar.com, will move on

exchange4media Staff Sep 25, 2020 6:11 PM

The new campaign highlights the brand's promise of embracing a holistic customer-centric approach

exchange4media Staff Sep 21, 2020 11:01 AM

The focus will now be on digital-led mediums as consumers are increasingly turning to digital devices to keep themselves entertained, say marketers

Neeta Nair Aug 24, 2020 8:22 AM

According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there are new entrants among the top ten brands too

exchange4media Staff Jun 5, 2020 8:35 AM

In today’s segment of ‘Beating All Odds’, Sarbvir Singh, CEO of Policybazaar, speaks to Impact's Neeta Nair

Neeta Nair May 22, 2020 9:23 AM

The helpline will be active for 7 days a week from 10-7 pm

exchange4media Staff Mar 17, 2020 1:56 PM

With Singh's entry, co-founder and former CEO Yashish Dahiya will now take on a broader role as Group CEO

exchange4media Staff Feb 20, 2020 10:44 AM