The campaign comprises 3 digital films, which have so far garnered 5,17,082 impressions and achieved a high View-Through Rate of 42.07%

exchange4media Staff Feb 1, 2020 4:00 PM

Prior to this, Raina was GM and VP of Fox Networks Group, MENA and Pakistan

exchange4media Staff Feb 1, 2020 3:15 PM

The move, Finance Minister Nirmala Sitharaman, said was to reduce burden on print media at a time when it is going through a difficult phase

exchange4media Staff Feb 1, 2020 2:36 PM

The publishers of Dainik Jagran has seen 16% growth in Consolidated Net Profit at Rs 81.61 crore

exchange4media Staff Feb 1, 2020 1:47 PM

Glimpses of the conference and the awards that were held on January 31st at Taj Santacruz, Mumbai

exchange4media Staff Feb 1, 2020 1:34 PM

Bhaskar Bhat, Managing Director, Titan Company Ltd (Rtd), spoke about Titan’s journey at the Ayaz Peerbhoy Memorial Lecture in Bangalore on Friday

exchange4media Staff Feb 1, 2020 1:27 PM

A policy will be rolled out to enable private sector to build data centre parks throughout the country, the Finance Minister said in the Budget Speech

exchange4media Staff Feb 1, 2020 12:48 PM

Currently Senior Vice President, Cloud & Cognitive Software, IBM, Krishna will take over as CEO in April

exchange4media Staff Feb 1, 2020 12:17 PM

A panel discussion around the innovation in TV advertising was moderated by Vanita Keswani, CEO of Madison Sigma

exchange4media Staff Feb 1, 2020 10:25 AM

Murugavel Janakiraman, Founder & MD of Matrimony.com, shares insights on how to build a brand through TV advertising

Shreshtha Verma Feb 1, 2020 10:14 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 1, 2020 10:10 AM

On the panel were industry heads Kartik Subramanian, Nipun Kaushal, Poulomi Roy, and Sandeep Shukla

exchange4media Staff Feb 1, 2020 9:58 AM

Pandey, National Creative Director, Leo Burnett showed creative showreels from brands to highlight how their work on television has helped to etch themselves in the minds people

exchange4media Staff Feb 1, 2020 9:58 AM

A panel discussion by Atit Mehta of BYJU’S and Sai Narayan of PolicyBazaar Group spoke about how live sports was allowing marketers to increase brand awareness

Shreshtha Verma Feb 1, 2020 9:57 AM

Speaking about the brand's growth story, Atit Mehta, Head Marketing, BYJU'S, said nothing offers more reach and awareness than television

exchange4media Staff Feb 1, 2020 9:41 AM

Meera Iyer, CMO, Medlife, shares valuable insights on TV Advertising in the age of multi-modal communication

exchange4media Staff Feb 1, 2020 9:24 AM

Jaleel, Group CCO & Chairman of Mullen Lowe Lintas Group, in the Creative Connect sessions spoke about how his agency integrated TV with Internet and mobile for several brands

exchange4media Staff Feb 1, 2020 9:21 AM

Shivam Puri, CEO, Cipla Health, says TV ads give brands a ‘Bang for the Buck’

exchange4media Staff Feb 1, 2020 9:09 AM

A weekly fun feature by The Digital Fellow on special days of the month

exchange4media Staff Feb 1, 2020 9:04 AM

Sinha, CEO of IPG Mediabrands, said TV is still a sizeable business in the rest of the world especially in India

exchange4media Staff Feb 1, 2020 9:03 AM