Date-wise News

The two brands have been featured in the film, which has already raked in Rs 700 crore at the box office
Tanzila Shaikh Feb 3, 2023 7:42 PM

The site was inaugurated by Chief Minister of Madhya Pradesh, Shivraj Singh Chouhan
exchange4media Staff Feb 3, 2023 6:53 PM

Advertisement revenue stood at Rs 380 crore for the quarter ended 31st Dec’ 2022
exchange4media Staff Feb 3, 2023 6:32 PM

At the launch of Dentsu-e4m Digital Advertising Report 2023, industry experts sat down for a panel discussion on India digital stack for technology and creativity in the new digital economy’
exchange4media Staff Feb 3, 2023 6:10 PM

Advertising and promotional spends was at 8.9% of sales, up 3% sequentially
exchange4media Staff Feb 3, 2023 5:12 PM

Panellists at the e4m TV First Conference shared their perspectives on how connected TV is the essential link between digital and traditional mediums
exchange4media Staff Feb 3, 2023 4:51 PM

EatFit claims that Kellogg's lifted its “Kuchh Kar Dikhane Ki Bhook” campaign launched for the ICC world cup last November and used the same tagline in the latter’s campaign
Kanchan Srivastava Feb 3, 2023 1:40 PM

At the PR & Corp Comm 40 Under 40 Summit, a panel of industry experts shared insights on how media, public relations, and corporate communication fulfill the brand's purpose
exchange4media Staff Feb 3, 2023 12:31 PM

The CEO of Dentsu APAC spoke on ‘Creating value in the Web3 digital Economy’ at the unveiling of the Dentsu-e4m Report
exchange4media Staff Feb 3, 2023 11:40 AM

During the earnings call, the Alphabet CEO also said that the company was just beginning its AI journey
exchange4media Staff Feb 3, 2023 11:05 AM

Derek O’Brien will be the Quiz Master for participants from the media, advertising and marketing industry
exchange4media Staff Feb 3, 2023 10:51 AM

The agency will hold the account for 3 years and operate it out of the Mumbai office
exchange4media Staff Feb 3, 2023 10:35 AM

The price hike has been applied to all variants of Amul's pouch milk
exchange4media Staff Feb 3, 2023 10:18 AM

The growth has been led by strong growth in non-FCT revenues, the company has said
exchange4media Staff Feb 3, 2023 10:11 AM

The Vice President-Marketing, Coca-Cola India and South West Asia for Coke Studio Bharat, talks about the newly launched Coke Studio Bharat
Tanzila Shaikh Feb 3, 2023 9:25 AM

Guest Column: Roshni Shroff Strategy Director at DY Works reflects on the concept of brand strategy & how it is interpreted by various strategic partners to brands
Roshni Shroff Feb 3, 2023 9:12 AM

Industry observers say that creating relevant content helps brands resonate with the target audience but needs to be relatable and interesting
Shantanu David Feb 3, 2023 8:59 AM