22feet appoints Yash Dabi as Vice President – Technology Growth
Dabi will lead teams across engineering, analytics, AI and UI/UX, driving technology-led innovation across the agency
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Published: Jul 23, 2026 4:59 PM | 2 min read
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- 22feet, part of Omnicom Advertising India, has appointed Yash Dabi as Vice President – Technology Growth, where he will oversee engineering, analytics, AI, and UI/UX teams.
- Dabi returns to 22feet after previously working there for four years, having also gained experience at Spring Marketing Capital and founding Knari Global.
- He has a decade of experience in technology, digital marketing, and brand transformation, contributing to notable campaigns for brands like Fastrack, PUMA, OZiva, and Levi's.
- Managing Partner Shikha Davessar emphasized Dabi's role in enhancing the agency's commitment to leveraging technology for client growth, while Dabi expressed enthusiasm for integrating AI and technology into creative processes.
22feet, part of Omnicom Advertising India, has announced the appointment of Yash Dabi as Vice President – Technology Growth. In his new role, Dabi will lead teams across engineering, analytics, AI and UI/UX, driving technology-led innovation across the agency.
Yash brings over a decade of experience across technology, digital marketing and brand transformation. The new role marks his return to 22feet, where he began his career in 2015 and spent four years leading social-first, digital and experience-led campaigns across a larger portfolio of brands.
Yash later joined Spring Marketing Capital before launching Knari Global, a venture that he scaled tenfold, gaining valuable experience in business growth and consumer insights.
Over the years, Yash has worked on several marquee brands and campaigns, including Fastrack's Never Have I Ever, PUMA's Do You, Suede Gully and the launch of One8. He has also led brand repositioning and digital transformation for OZiva and 1mg, alongside projects for Wakefit and Levi's.
Shikha Davessar, Managing Partner, 22feet said, “Yash’s transition is a deliberate move to reinforce our commitment to helping clients leverage technology, with 22feet positioned as a strong growth partner. We recognize that AI and technology can unlock significant business outcomes for our clients, and Yash brings the expertise that will help to facilitate these outcomes and take 22feet reach new heights.”
On his new role as VP - Technology Growth, Yash Dabi said," Coming back to 22feet genuinely feels like coming home. What has always made this place special is the trust we’ve built with our clients over the years, backed by the scale and strength of Omnicom. At the same time, we’re in a unique position to shape what’s next by making AI and technology a natural part of how we think, create and solve business problems. I’m excited to work with an incredibly talented team to build products and experiences that go beyond content, simplify the way we work, and help our clients grow in more meaningful ways. For me, technology isn’t here to replace creativity, it’s here to give great ideas a much bigger canvas.”
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