Mahesh Sawlani joins NewMedia Holding as Senior VP and OneDigital Entertainment as CRO

The appointment marks the beginning of the Group’s next phase of hyper scaling and commercialization across its global operations built over seventeen years of foundation building, creating one of the world’s first and currently the only integrated full-lifecycle digital ecosystems.

NewMedia Holding (NMH) today announced the appointment of Mahesh Sawlani as Senior Vice President, New Media Holding, and Chief Revenue Officer, OneDigital Entertainment (ODE).

Prior to joining NMH, Mahesh headed Big Bang Social, the influencer marketing and creator-focused division of Collective Artists Network, where he was responsible for scaling revenue, developing new business opportunities, integrating commercial and delivery functions, and leading overall P&L performance. Across a career spanning more than seventeen years, he has built extensive experience in media, digital, telecom, creator economy, intellectual property, business development, and technology-led commercial growth.

Shabir Momin, Founder, MD & CTO, NewMedia Holding, said: “Mahesh joins us at an important moment in NMH’s journey. We have been patiently building for years an integrated ecosystem across creators, content, technology, AI, blockchain, communities, commerce, entertainment, and monetization. The objective was never to build isolated businesses, but to create a full-lifecycle digital ecosystem where every part can strengthen the other and create greater value for brands, creators, enterprises, partners, and consumers.

Mahesh understands both the complexity and the opportunity of what we have built. He brings commercial depth, operational excellence, and the ability to commercialize interconnected businesses. I am excited to welcome him to the leadership team.”

Abhishek Joshi, Group CEO, NMH, said: “Over the years, we have built an extraordinary foundation across multiple industries, technologies, and markets. The opportunity before us is to unlock the full commercial potential of that foundation while continuing to strengthen and expand the ecosystem. Mahesh’s experience in scaling businesses, building commercial functions, and leading high-performance teams makes him an important addition to our leadership team as we accelerate this next phase.”

Mahesh Sawlani, Senior Vice President, NMH and Chief Revenue Officer, ODE, said, “After understanding what has been built and Shabir’s long-term vision and Abhishek’s strategy for the Group, it became clear that this is unlike anything else being built in the industry. NMH has patiently created a deeply integrated ecosystem where creators, communities, technology, commerce, intellectual property, and innovation work together in a way that is both unique and highly scalable. As the creator and fan economy evolves, sustainable growth will increasingly come from connecting content, creators, technology, communities, and commerce into enduring businesses. I am excited to help accelerate that journey by driving strategic revenue growth, building stronger partnerships, unlocking new monetization opportunities, and creating long-term value across the ecosystem.”