dentsu–e4m Digital Advertising Report 2026 launch today: Setting vision for Indian media

This is the 10th edition of the report; senior industry leaders from top brands, agencies, and digital platforms to share insights

by e4m Desk
Published: Feb 2, 2026 7:53 AM | 2 min read

The much-anticipated dentsu–e4m Digital Advertising Report 2026 will be launched today, February 2, in Mumbai, in the presence of industry leaders and dignitaries from the advertising, marketing and media ecosystem. Marking its 10th edition, the report takes a forward-looking view of the forces set to shape the next decade of Indian media.

The report sheds light on several critical focus areas, including the potential and innovative applications of AI in marketing, an in-depth assessment of how generative AI is influencing creativity and collaborative workflows, and an evaluation of the shift from basic personalization to the industrialisation of intelligence in marketing, among other key themes.

Adding to the excitement is a stellar line-up of speakers, featuring senior industry leaders from top brands, agencies, and digital platforms from the advertising, marketing and the media world.

On the sidelines of the report launch, the day is power-packed with top voices sharing insights into the latest trends, technologies and strategies poised to shape the future of digital advertising in India and globally. Centred on the theme “Next 10:Forces Shaping the Next Decade of Indian Media,” the conference goes beyond trends to explore the deeper shifts transforming how India creates, consumes and connects with content.

These business heads will share key insights on the evolving consumer behaviour, latest trends in the industry, scope and challenges of AI-led innovations and the growing influence of content, commerce, and culture in the media industry. The theme serves as both a lens and a roadmap, offering insights to understand the shifts ahead and empowering industry leaders to navigate, adapt, and lead in a rapidly evolving media ecosystem.

While the Presenting Partner of the event is Amazon Ads, the Streaming Partner is Spotify and the Powered by Partner is LinkedIn. The Gold Partners are Mobavenue, Huella, ThinkResult & Segumento and the Communication Partner is Truecaller Ads.