Huella strengthens leadership with expanded role for Pankajj Rai

Huella, a creative intelligence and technology company powering storytelling, interactivity, and performance across the digital ecosystem, has announced the expansion of Pankajj Rai’s role as Vice President -Ad Sales, with the addition of a newly created Agency Growth & Scale portfolio.

While Rai will continue to lead agency partnerships and revenue across Huella’s platforms, his expanded mandate reflects a strategic evolution in Huella’s go-to-market approach, shifting from managing relationships to actively engineering scale across the agency ecosystem.

This new portfolio will focus on deepening existing agency partnerships, unlocking growth across Huella’s integrated platforms, including NEXad, Newsroom AI, and AIgnite and building structured growth frameworks that help agencies deliver stronger, more scalable outcomes for their clients.

Over the past year, Rai has been instrumental in building Huella’s agency business, establishing long-term relationships with leading agency groups and helping brands navigate the increasing complexity of the Huella Portfolio

The expanded role formalises a transition that has already been underway: Rai’s move from a traditional sales leader to a growth architect for agency partnerships, responsible for identifying scale opportunities, unlocking cross-platform value, and building repeatable growth engines across categories, clients, and formats.

Speaking on the development, Prrincey Roy, Co-Founder and CEO of Huella, said:

As Huella has grown, the nature of agency partnerships has changed. It’s no longer about selling formats or inventory; it’s about building long-term growth pathways with our partners.

Pankajj has consistently demonstrated that he understands this shift deeply. This expanded mandate reflects the trust we place in his ability to think beyond transactions and into scale beyond revenue and into real partnership value.”

Commenting on the new role, Pankajj Rai said:

Agencies today are navigating unprecedented complexity, fragmented platforms, evolving consumer behaviour, rising costs, and constant pressure to deliver more impact.

At Huella, we don’t see agencies just as partners, but as co-creators and growth accelerators. This role gives me the opportunity to work more deeply with our partners, not just to drive revenue, but to help them scale platforms like Newsroom AI, AIgnite, and NEXad across the ecosystem, and build sustainable, measurable growth for their clients.”

In this expanded role, Rai will be responsible for:

• Driving structured growth across Huella’s existing agency partners
• Identifying scale opportunities across categories, markets, and platforms
• Working closely with product, operations, and strategy teams to align solutions with agency needs
• Building long-term partnership frameworks that go beyond transactional engagement

This move reflects Huella’s broader vision of building a creative intelligence ecosystem where creativity, technology, and performance are deeply integrated and where agencies are not just execution partners, but true growth collaborators. By investing in dedicated leadership for agency-led scale, Huella aims to help its partners navigate the next phase of interactive, CTV-led, and AI-enabled creativity with greater clarity, confidence, and impact.