Are kickbacks given to creative agencies from the pool of money assigned to production houses for creating a brand film?

Neeta Nair 1 day ago


As the country celebrates 75 years of freedom, we bring you some of the country's renowned indigenous independent PR agencies that are upholding the Indian spirit

Ruchika Jha & Shrabasti Mallik Aug 12, 2022 6:39 PM

regional pr?blur=25

The winners were judged and evaluated on various parameters by an internal jury

exchange4media Staff Jul 22, 2022 6:32 PM

Social Media influencer?blur=25

The new guidelines may not have a major impact on influencer activities but a drop can be seen in barter deals being undertaken by brands as they will probably be under the ambit of TDS, say experts

Shantanu David Jun 24, 2022 8:58 AM

Top 10?blur=25

The nominees will be judged and evaluated on various parameters by an internal jury

exchange4media Staff May 16, 2022 8:28 AM

Manisha Kapoor?blur=25

Kapoor has been the Secretary-General of the organization since 2020

exchange4media Staff Apr 12, 2022 8:26 AM

AI tools?blur=25

AI tools can help marketers mitigate the risk of ad failure but these can't help in creating a groundbreaking ad that is certain to perform well, say experts

Kanchan Srivastava Mar 23, 2022 8:40 AM


The omni-channel consumer electronics retailer Croma invites creative agencies to submit their elevator pitches by 25th Jan 2022

exchange4media Staff Jan 14, 2022 2:41 PM

Programmatic Summit?blur=25

At the e4m-Xaxis Programmatic Summit, industry experts deliberated on the topic of ‘Advancing Automation of OTT Advertising in 2022’

exchange4media Staff Dec 20, 2021 9:02 AM


Many big brands faced the wrath of trolls and were forced to retract their controversial ads this year

Kanchan Srivastava Dec 13, 2021 8:42 AM


This is our first annual initiative to select the best impactful PR campaigns

exchange4media Staff Dec 10, 2021 3:02 PM

PR award?blur=25

This is exchange4media’s annual initiative to select, acknowledge, and felicitate PR agencies for their outstanding work in the domain

exchange4media Staff Dec 10, 2021 1:06 PM


Hiring and retaining good talent have always been the advertising industry’s biggest priorities. But the issue has gotten more accentuated in 2021

Kanchan Srivastava Dec 10, 2021 9:02 AM

Women Roles?blur=25

The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads with an objective to help brands & ad agencies shape gender narratives in a positive way

Kanchan Srivastava Oct 21, 2021 8:42 AM

podhigai ads?blur=25

The agency will operate out of its office in Mahim Causeway

exchange4media Staff Sep 8, 2021 8:25 AM

Subramaniam M?blur=25

With over 30 years of experience, Subramaniam brings in deep expertise and knowledge in leading technology communications mandates.

exchange4media Staff Jun 17, 2021 2:40 PM

Udit Pathak?blur=25

Kicking off e4m's 'Rising India Series,' Media Mantra Director Udit Pathak talks about the changes in the industry over the past 3 decades, the expansion strategy of the agency, and more,

Nafisa Shaheen Jun 9, 2021 8:52 AM