As per the weekly data, advertisers witnessed a drop of 1.99% in total insertions whereas brands saw 25% drop

exchange4media Staff 7 hours ago

Nikhil Rungta, Country Manager, India Verizon Media, says 5G will unlock new creative realities led by immersive experiences to redefine brand relationships with consumers

Nafisa Shaheen Sep 21, 2020 9:15 AM

The Ministry of Consumer Affairs has released a set of draft guidelines for manufactures, ad agencies and endorsers to prevent false or misleading advertisements

exchange4media Staff Sep 7, 2020 9:19 AM

In the Pitch Madison Advertising Report Mid-Year Review, over 20 advertisers in the Top 50 and 8 in the Top 10 are from FMCG sector

exchange4media Staff Aug 19, 2020 11:08 AM

The Times of India today brought out editions with a total of 60 pages in Mumbai; 72 pages in Gurgaon; 58 pages in Delhi; 78 pages in Hyderabad; 52 pages in Bengaluru and 46 pages in Chennai

exchange4media Staff Aug 15, 2020 2:47 PM

Apart from a surge in downloads, Chingari also has brand tie-ups in the pipeline, says co-founder Sumit Ghosh

Tasmayee Laha Roy Jul 15, 2020 8:40 AM

Vasudev had been serving as Non-Executive Chairman on the Hawkins board of Directors since 2006

exchange4media Staff Jul 12, 2020 1:46 PM

YouTube Select will replace another programme Google Preferred, which sold ads on the top 5% of the channels on the platform

exchange4media Staff May 20, 2020 10:50 AM

Apart from the complexities and implications of the recommendation, experts are questioning the timing and economic viability of the plan

exchange4media Staff Apr 30, 2020 8:54 AM

The advertiser has witnessed a 13.94% growth in the total number of insertions in week 15

exchange4media Staff Apr 28, 2020 7:51 AM

There was a 2.1% jump in the number of brands in terms of advertisements as compared to the previous week

exchange4media Staff Mar 24, 2020 8:43 AM

The top ten brands saw a decline of 24.68% in the number of total ad insertions

exchange4media Staff Mar 17, 2020 7:56 AM

Reckitt Benckiser India took the second position with 132883 insertions and ITC stood at number three with 51958 insertions

exchange4media Staff Feb 24, 2020 8:40 AM

According to media planners, Star India is expected to earn between Rs 2800- 3000 crore from IPL 2020 on TV and digital combined

exchange4media Staff Feb 12, 2020 8:05 AM

R Sridhar, former Director, Ogilvy India, shared experiences and expertise with a group of marketers & industry seniors at a session held by The Indian Society of Advertisers

Naziya Alvi Rahman Nov 28, 2019 9:04 AM

Santoor Sandal And Turmeric lead with maximum ad insertions

exchange4media Staff Nov 5, 2019 11:45 AM

With festive sales coming to an end, it seems e-commerce giants are going slow with ad insertions on TV

exchange4media Staff Oct 21, 2019 8:55 AM

Ad insertions by Amazon India, which has been ranking as the number 1 advertiser for the past 2 weeks, rose from 14889 in week 38 to 30729 in week 39

exchange4media Staff Oct 9, 2019 8:52 AM

The newly elected executive council of the ISA met on September 18

exchange4media Staff Sep 19, 2019 8:45 AM

How broadcasters and advertisers are leveraging consumption of content on mobile phones, tablets, laptops, etc., to engage more with viewers

Rahul Kamat Jul 16, 2019 8:41 AM