YouTube Select will replace another programme Google Preferred, which sold ads on the top 5% of the channels on the platform

exchange4media Staff May 20, 2020 10:50 AM

Apart from the complexities and implications of the recommendation, experts are questioning the timing and economic viability of the plan

exchange4media Staff Apr 30, 2020 8:54 AM

The advertiser has witnessed a 13.94% growth in the total number of insertions in week 15

exchange4media Staff Apr 28, 2020 7:51 AM

There was a 2.1% jump in the number of brands in terms of advertisements as compared to the previous week

exchange4media Staff Mar 24, 2020 8:43 AM

The top ten brands saw a decline of 24.68% in the number of total ad insertions

exchange4media Staff Mar 17, 2020 7:56 AM

Reckitt Benckiser India took the second position with 132883 insertions and ITC stood at number three with 51958 insertions

exchange4media Staff Feb 24, 2020 8:40 AM

According to media planners, Star India is expected to earn between Rs 2800- 3000 crore from IPL 2020 on TV and digital combined

exchange4media Staff Feb 12, 2020 8:05 AM

R Sridhar, former Director, Ogilvy India, shared experiences and expertise with a group of marketers & industry seniors at a session held by The Indian Society of Advertisers

Naziya Alvi Rahman Nov 28, 2019 9:04 AM

Santoor Sandal And Turmeric lead with maximum ad insertions

exchange4media Staff Nov 5, 2019 11:45 AM

With festive sales coming to an end, it seems e-commerce giants are going slow with ad insertions on TV

exchange4media Staff Oct 21, 2019 8:55 AM

Ad insertions by Amazon India, which has been ranking as the number 1 advertiser for the past 2 weeks, rose from 14889 in week 38 to 30729 in week 39

exchange4media Staff Oct 9, 2019 8:52 AM

The newly elected executive council of the ISA met on September 18

exchange4media Staff Sep 19, 2019 8:45 AM

How broadcasters and advertisers are leveraging consumption of content on mobile phones, tablets, laptops, etc., to engage more with viewers

Rahul Kamat Jul 16, 2019 8:41 AM

In-cinema advertising is among the fastest growing revenue streams for multiplexes with a gross profit of 90%, according to KPMG report

Shweta Raaj Singh Jun 5, 2019 9:23 AM

exchange4media spoke to few official sponsors of VIVO IPL 2019 to know why the league is most appealing to advertisers and things to consider before entering into a partnership

Dolly Mahayan Apr 8, 2019 9:02 AM

Agnihotri, the interim Head of Google India, talks about the new marketing tool launched by the search giant recently

Shweta Raaj Singh Apr 5, 2019 8:37 AM

At the second edition of the conference, Kataria, CEO - India, and SAARC, Godrej Consumer Products and Chairman, ISA, spoke about the seven paradoxes in the industry

exchange4media Staff Mar 19, 2019 8:53 AM

The second edition of ISA CEO Conference will be held today at ITC Maratha, Mumbai

exchange4media Staff Mar 16, 2019 8:46 AM

The second edition of ISA CEO Conference is scheduled to take place on March 18 at the ITC Maratha in Mumbai

exchange4media Staff Mar 15, 2019 8:43 AM

The event will be held on March 18 and will see industry experts from P&G, Google, Facebook, LinkedIn, GroupM, Star India, Aditya Birla Group among others address the panel discussion

exchange4media Staff Mar 14, 2019 8:44 AM