Industry players contend that the two sectors are independent of each other, and it's key for marketers to distinguish between esports and casual gaming as they offer different opportunities to brands

Shantanu David Nov 18, 2022 8:41 AM

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Twenty leading advertisers constitute the coalition have proposed a global framework for measuring these emissions and will accelerate the decarbonisation of the world's media supply chain

exchange4media Staff Nov 11, 2022 5:12 PM

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Reports say that Musk’s representatives will meet advertisers in New York sometime this week, despite concerns of advertiser exodus

exchange4media Staff Nov 2, 2022 10:57 AM


Brands have already increased their spends on gaming and with various other sports tournament lined up the prospects of a good Diwali are brighter, say industry players

Shantanu David Oct 4, 2022 8:52 AM

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It’s time for marketers to fine-tune their media strategies to make the most of the upcoming festive season. Disney+ Hotstar's Festive Sentiment Tracker survey reveals this and more

exchange4media Staff Sep 22, 2022 3:58 PM


The cricketing action coinciding with the forthcoming festive season gives reach-hungry advertisers a treasure trove of content marketing opportunities to effectively communicate their brand story

exchange4media Staff Sep 15, 2022 12:21 PM


With a power-packed cricket line-up on television coinciding with the festive season, TV advertisers have a great opportunity to dominate SOV in their categories during a time of accelerated buying

exchange4media Staff Aug 24, 2022 10:19 AM


In a statement, the ISA has stated that BARC India has introduced an algorithm into its data validation method to remove the impact of the landing page on forced viewership data across channels

exchange4media Staff Jun 21, 2022 4:49 PM

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Vi Ads will enable marketers to engage with the operator’s over 243 million subscribers through digital media as well as traditional channels

exchange4media Staff Jun 1, 2022 5:00 PM


The bureau's Council of Management had halted the audit due to Covid-19

Sonam Saini Jun 1, 2022 1:32 PM


India is a hotbed for the cryptocurrency industry and investment in the sector crossed $6.6 billion in May 2021

Kanchan Srivastava May 18, 2022 8:18 AM

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Discovery wants to create content that appeals to both advertisers and viewers, writes Shaun Nanjappa, Head of Advertising Sales - South Asia, Warner Bros. Discovery

exchange4media Staff Apr 18, 2022 4:35 PM


The campaign highlights the brand's promise of believing in each individual’s potential and encouraging them to fulfill their aspirations

exchange4media Staff Apr 18, 2022 8:46 AM


As per the TAM Sports- IPL Advertising report, 7 Up led the exclusive brands' list on regional sports channels

exchange4media Staff Apr 18, 2022 8:44 AM

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The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in the future for marketers and advertisers, say experts

Sonam Saini Apr 14, 2022 8:53 AM


Industry experts believe that the transition to Web 3.0 will enhance data transparency, remove intermediaries and directly connect brands to their consumers

Shantanu David Apr 7, 2022 8:38 AM

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The brand's logo will be prominently visible on the caps & helmets and on the mat during the official match toss of Mumbai Indians matches

exchange4media Staff Mar 10, 2022 4:03 PM


According to the PMAR 2022, more than 15 new-age, tech-based brands have entered the top 50 advertisers' list of 2021, with Dream11 and Byju’s making it to the top five

Kanchan Srivastava Mar 8, 2022 8:45 AM


The offering is aimed to achieve the company's long-term target of 230 million–260 million Disney+ subscribers by FY24

exchange4media Staff Mar 5, 2022 8:15 AM

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At the fourth edition of e4m TV First on Thursday, a panel of industry experts discussed connected TV and outlined the challenges and opportunities for marketers

exchange4media Staff Feb 25, 2022 8:44 AM