In a blog post, Instagram said it is launching a new workflow where advertisers can create Branded Content ads without the need for creators to post organically on the platform first

exchange4media Staff 23 hours ago

The rapid growth, and the real danger of the negative impacts of RMG advertisements, prompted ASCI to develop advertising guidelines to ensure users are aware of the financial and addiction risks

exchange4media Staff Nov 24, 2020 11:53 AM

As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was on top among the common brands

Sonam Saini Nov 9, 2020 8:34 AM

As per industry experts, the official broadcaster has increased the ad rates by 15-20%

Sonam Saini Nov 3, 2020 8:56 AM

As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands

exchange4media Staff Oct 30, 2020 7:56 AM

Oppo Reno4 Pro was the top exclusive brand on both Hindi and English language Sports channels in the first 34 matches of IPL 2013 according to TAM data

exchange4media Staff Oct 27, 2020 9:08 AM

The regulatory body has announced an advisory to advertisers to curb misleading claims in the light of the pandemic

exchange4media Staff Oct 20, 2020 11:39 AM

Industry heads say for long-time deals and relations with advertisers, balanced news is still the way forward for most news channels

Tasmayee Laha Roy Oct 8, 2020 8:52 AM

As per the weekly data, advertisers witnessed a drop of 1.99% in total insertions whereas brands saw 25% drop

exchange4media Staff Sep 25, 2020 8:58 AM

Nikhil Rungta, Country Manager, India Verizon Media, says 5G will unlock new creative realities led by immersive experiences to redefine brand relationships with consumers

Nafisa Shaheen Sep 21, 2020 9:15 AM

The Ministry of Consumer Affairs has released a set of draft guidelines for manufactures, ad agencies and endorsers to prevent false or misleading advertisements

exchange4media Staff Sep 7, 2020 9:19 AM

In the Pitch Madison Advertising Report Mid-Year Review, over 20 advertisers in the Top 50 and 8 in the Top 10 are from FMCG sector

exchange4media Staff Aug 19, 2020 11:08 AM

The Times of India today brought out editions with a total of 60 pages in Mumbai; 72 pages in Gurgaon; 58 pages in Delhi; 78 pages in Hyderabad; 52 pages in Bengaluru and 46 pages in Chennai

exchange4media Staff Aug 15, 2020 2:47 PM

Apart from a surge in downloads, Chingari also has brand tie-ups in the pipeline, says co-founder Sumit Ghosh

Tasmayee Laha Roy Jul 15, 2020 8:40 AM

Vasudev had been serving as Non-Executive Chairman on the Hawkins board of Directors since 2006

exchange4media Staff Jul 12, 2020 1:46 PM

YouTube Select will replace another programme Google Preferred, which sold ads on the top 5% of the channels on the platform

exchange4media Staff May 20, 2020 10:50 AM

Apart from the complexities and implications of the recommendation, experts are questioning the timing and economic viability of the plan

exchange4media Staff Apr 30, 2020 8:54 AM

The advertiser has witnessed a 13.94% growth in the total number of insertions in week 15

exchange4media Staff Apr 28, 2020 7:51 AM

There was a 2.1% jump in the number of brands in terms of advertisements as compared to the previous week

exchange4media Staff Mar 24, 2020 8:43 AM

The top ten brands saw a decline of 24.68% in the number of total ad insertions

exchange4media Staff Mar 17, 2020 7:56 AM