With festive sales coming to an end, it seems e-commerce giants are going slow with ad insertions on TV

exchange4media Staff 1 day ago

Ad insertions by Amazon India, which has been ranking as the number 1 advertiser for the past 2 weeks, rose from 14889 in week 38 to 30729 in week 39

exchange4media Staff Oct 9, 2019 8:52 AM

The newly elected executive council of the ISA met on September 18

exchange4media Staff Sep 19, 2019 8:45 AM

How broadcasters and advertisers are leveraging consumption of content on mobile phones, tablets, laptops, etc., to engage more with viewers

Rahul Kamat Jul 16, 2019 8:41 AM

In-cinema advertising is among the fastest growing revenue streams for multiplexes with a gross profit of 90%, according to KPMG report

Shweta Raaj Singh Jun 5, 2019 9:23 AM

exchange4media spoke to few official sponsors of VIVO IPL 2019 to know why the league is most appealing to advertisers and things to consider before entering into a partnership

Dolly Mahayan Apr 8, 2019 9:02 AM

Agnihotri, the interim Head of Google India, talks about the new marketing tool launched by the search giant recently

Shweta Raaj Singh Apr 5, 2019 8:37 AM

At the second edition of the conference, Kataria, CEO - India, and SAARC, Godrej Consumer Products and Chairman, ISA, spoke about the seven paradoxes in the industry

exchange4media Staff Mar 19, 2019 8:53 AM

The second edition of ISA CEO Conference will be held today at ITC Maratha, Mumbai

exchange4media Staff Mar 16, 2019 8:46 AM

The second edition of ISA CEO Conference is scheduled to take place on March 18 at the ITC Maratha in Mumbai

exchange4media Staff Mar 15, 2019 8:43 AM

The event will be held on March 18 and will see industry experts from P&G, Google, Facebook, LinkedIn, GroupM, Star India, Aditya Birla Group among others address the panel discussion

exchange4media Staff Mar 14, 2019 8:44 AM

Kataria, CEO – India & SAARC, Godrej Consumer Products Limited, and Chairman, The Indian Society of Advertisers talks about the challenges and opportunities of the connected world

Venkata Susmita Biswas Mar 11, 2019 8:05 AM

The event will be held on March 18 and will see industry experts from Google, Marico, GroupM, Star India, Aditya Birla Group among others who will address the sessions & discussions

exchange4media Staff Mar 6, 2019 9:29 AM

The second edition of ISA CEO Conference organised by the Indian Society of Advertisers (ISA) and exchange4media will be held in Mumbai on March 18

exchange4media Staff Mar 4, 2019 8:48 AM

TRAI had asked BARC to publish the weekly data immediately on the website

Moumita Bhattacharjee Feb 26, 2019 11:26 AM

ITC Ltd. makes it into the top three, while Procter & Gamble, which occupied the third position last week slipped down to the sixth spot in the Top 10 advertisers list

exchange4media Staff Jan 25, 2019 8:26 AM

The previous week's leader, Trivago slipped to the third position

exchange4media Staff Jan 22, 2019 7:58 AM

In the Top 10 Advertisers list, FMCG majors Hindustan Lever, Reckitt Benckiser, and ITC Ltd were in the top three spots

exchange4media Staff Jan 11, 2019 8:20 AM

FMCG majors Hindustan Lever, Reckitt Benckiser and ITC Ltd. featured among top three advertisers

exchange4media Staff Jan 7, 2019 8:43 AM

The campaign asked readers to find a star mnemonic that appears in the advertisements in the Hindustan every day and SMS the name of the advertiser on which the star appeared

exchange4media Staff Dec 27, 2018 1:40 PM