In a statement, the ISA has stated that BARC India has introduced an algorithm into its data validation method to remove the impact of the landing page on forced viewership data across channels

exchange4media Staff Jun 21, 2022 4:49 PM

Vi Ads?blur=25

Vi Ads will enable marketers to engage with the operator’s over 243 million subscribers through digital media as well as traditional channels

exchange4media Staff Jun 1, 2022 5:00 PM


The bureau's Council of Management had halted the audit due to Covid-19

Sonam Saini Jun 1, 2022 1:32 PM


India is a hotbed for the cryptocurrency industry and investment in the sector crossed $6.6 billion in May 2021

Kanchan Srivastava May 18, 2022 8:18 AM

Discovery India?blur=25

Discovery wants to create content that appeals to both advertisers and viewers, writes Shaun Nanjappa, Head of Advertising Sales - South Asia, Warner Bros. Discovery

exchange4media Staff Apr 18, 2022 4:35 PM


The campaign highlights the brand's promise of believing in each individual’s potential and encouraging them to fulfill their aspirations

exchange4media Staff Apr 18, 2022 8:46 AM


As per the TAM Sports- IPL Advertising report, 7 Up led the exclusive brands' list on regional sports channels

exchange4media Staff Apr 18, 2022 8:44 AM

Ranbir - Alia?blur=25

The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in the future for marketers and advertisers, say experts

Sonam Saini Apr 14, 2022 8:53 AM


Industry experts believe that the transition to Web 3.0 will enhance data transparency, remove intermediaries and directly connect brands to their consumers

Shantanu David Apr 7, 2022 8:38 AM

Usha International Logo?blur=25

The brand's logo will be prominently visible on the caps & helmets and on the mat during the official match toss of Mumbai Indians matches

exchange4media Staff Mar 10, 2022 4:03 PM


According to the PMAR 2022, more than 15 new-age, tech-based brands have entered the top 50 advertisers' list of 2021, with Dream11 and Byju’s making it to the top five

Kanchan Srivastava Mar 8, 2022 8:45 AM


The offering is aimed to achieve the company's long-term target of 230 million–260 million Disney+ subscribers by FY24

exchange4media Staff Mar 5, 2022 8:15 AM

e4m TV First Panel?blur=25

At the fourth edition of e4m TV First on Thursday, a panel of industry experts discussed connected TV and outlined the challenges and opportunities for marketers

exchange4media Staff Feb 25, 2022 8:44 AM

DB Corp?blur=25

Agarwaal, Non-Executive Director, DB Corp, said during the Q3 earnings call that while newer sectors were looking for geo-controlled ad campaigns, new-age players were focusing on non-metro markets

exchange4media Staff Feb 7, 2022 8:47 AM


Ad industry veterans in India opine that considering the growth of digital advertising segment, transparency is the utmost requirement in the domain

Kanchan Srivastava Jan 28, 2022 8:42 AM

Lavin Punjabi?blur=25

Lavin Punjabi, President and CEO, Affinity Global Inc, gives a broad overview of the ad-tech industry and its future while elaborating on what makes the company stand out amidst competition

exchange4media Staff Jan 6, 2022 12:26 PM


Experts believe that print, radio, and outdoor are also expected to recover some lost ground due to aggressive spending by advertisers across categories

Javed Farooqui Dec 22, 2021 8:58 AM


The series will commence on December 8 in Brisbane and is set to witness an iconic clash between arch-rivals England and Australia

Sonam Saini Dec 6, 2021 8:57 AM


Ecom-Online Shopping, Chocolates, and Tea were the new entrants among the top ten categories

exchange4media Staff Oct 29, 2021 8:31 AM