India media prices to rise 9% in 2025–26: Survey
The World Federation of Advertisers has released an outlook saying that the surge in India’s media costs is being driven by rising audience value, increased advertiser demand among other factors
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Published: Oct 21, 2025 2:29 PM | 1 min read
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India is expected to see one of the sharpest increases in media prices globally, with costs projected to rise by 9% in both 2025 and 2026, the World Federation of Advertisers (WFA) Outlook has found in its biannual survey of global marketing leaders.
The report highlights a divergence between emerging and mature markets. While global media inflation is stabilizing at around 4%, India and Eastern Europe stand out as outliers, with Eastern Europe leading at 11%.
The surge in India’s media costs is being driven by rising audience value, increased advertiser demand, and competition for premium inventory. In contrast, developed economies such as the US (3-4%), UK (3%), and Western Europe (4-5%) are witnessing easing inflation, aided by cautious advertiser spending and efficiency gains in digital media buying.
Across markets, video continues to be the most inflationary channel.
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