media-pricing
As counting day delivers record viewership and ad rates soar up to 15 times the base price, a new era of event-driven media premiumisation is reshaping how broadcasters and advertisers view news
Anuja Jain May 6, 2026 9:16 AM
The World Federation of Advertisers has released an outlook saying that the surge in India’s media costs is being driven by rising audience value, increased advertiser demand among other factors