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Published: Aug 7, 2026 7:20 PM | 1 min read
Shashi Sinha, former Strategic Adviser at Omnicom Media India, has invested in Qoruz through his family office, as per latest reports. Financial details of the investment in the creator-tech platform remain undisclosed.
The investment follows Sinha’s departure from Omnicom Media India last month.
Sinha said the creator economy is entering a new phase, with brands moving beyond influencer campaigns towards technology-driven platforms. He noted that much of the influencer ecosystem continues to rely on manual processes, and said Qoruz’s platform-led approach was a key reason behind his investment.
Sinha described the investment as a long-term bet and said he intends to work alongside the Qoruz team as the business scales.
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