e4m Confluence?blur=25

The CEO of MediaBrands, India, engaged in an interesting conversation with Naziya Alvi Rahman, Editor, exchange4media during the e4m Confluence 'Media Investments Summit 2022'

exchange4media Staff Oct 10, 2022 8:18 AM


Industry leaders will deliberate on what it takes to build 'The Media Agency of Tomorrow'

exchange4media Staff Oct 6, 2022 8:38 AM


BARC India Chairman Sinha said the council will hold discussions with ZMCL about its decision to pull out of the measurement system

Javed Farooqui Oct 3, 2022 8:36 AM


MRUC said in its annual report for FY 2021-22 that the Board is discussing various futuristic options to restart the survey as quickly as possible

exchange4media Staff Sep 30, 2022 8:10 AM


At the report launch of Kantar BrandZ's Top 75 Most Valuable Indian Brands, Shashi Sinha, Subhash Kamath, Kartik Sharma and Prasun Basu shared nuggets of wisdom for brand building in the digital world

exchange4media Staff Sep 15, 2022 3:13 PM

Budget cut?blur=25

The word in the industry is that brands are going for a nearly 15 per cent cut in ad budget

Kanchan Srivastava May 16, 2022 8:30 AM


‘Agencies, like Leo Burnett, Creativeland Asia, TBWA, BBDO, which had not participated in the last five-six years have come forward to participate this year’

exchange4media Staff May 5, 2022 6:36 PM

shashi sinha?blur=25

New BARC Chairperson and IPG Mediabrands India CEO Shashi Sinha answers pressing questions around news channel ratings, landing pages, outliers and more at e4m NewsNext virtual conference

exchange4media Staff May 2, 2022 9:11 AM


Speaking at e4m NewsNext virtual summit, MRUCI chairperson Shashi Sinha said they have been pushing for print+digital readership data because publishers have already made big leaps in the online world

exchange4media Staff May 2, 2022 9:06 AM

shahsi sinha?blur=25

Sinha takes over from Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd.

Naziya Alvi Rahman Mar 25, 2022 5:36 PM


Dias has been with the group for 27 years and its CEO for close to a decade

exchange4media Staff Mar 15, 2022 9:40 AM

shashi sinha?blur=25

e4m TV First: Shashi Sinha, CEO, India, Mediabrands, shared his thoughts on the future of TV as a medium of advertising

exchange4media Staff Feb 25, 2022 8:37 AM


According to sources, it is possible that IBDF, ISA and AAAI could pick an independent board member as BARC India Chairman

exchange4media Staff Feb 7, 2022 8:48 AM

Vikram Sakhuja?blur=25

Sakhuja's key priority as TechComm Chairman will be to protect the integrity of TV audience measurement data

exchange4media Staff Feb 4, 2022 10:34 PM

Axis my india?blur=25

Vikram Sakhuja, Group CEO of Madison Media, has been nominated as Chairman of the board constituted by the consumer data intelligence company

exchange4media Staff Jan 18, 2022 12:29 PM


Net ad revenues across digital formats will rise +19% to reach ₹254 billion in 2022, while linear ad sales will grow by +13% to reach ₹499 billion

exchange4media Staff Dec 9, 2021 1:43 PM

Anil Kapoor Award?blur=25

On the birth anniversary of the celebrated adman, the group has instituted the award to recognise strategic partnership, something that Kapoor valued

exchange4media Staff Sep 9, 2021 10:41 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 4, 2021 8:12 AM


With this phase 2 IPL having just 31 matches, the outlay required by brands to amass large scale reach and attention is much lower

exchange4media Staff Aug 13, 2021 10:38 AM

The Resilience Story?blur=25

As the second wave of COVID 19 starts to wane, we interview senior industry leaders and their 'Resilience Story' in the pandemic

Naziya Alvi Rahman Jun 17, 2021 9:09 AM