The word in the industry is that brands are going for a nearly 15 per cent cut in ad budget

Kanchan Srivastava May 16, 2022 8:30 AM

‘Agencies, like Leo Burnett, Creativeland Asia, TBWA, BBDO, which had not participated in the last five-six years have come forward to participate this year’

exchange4media Staff May 5, 2022 6:36 PM

New BARC Chairperson and IPG Mediabrands India CEO Shashi Sinha answers pressing questions around news channel ratings, landing pages, outliers and more at e4m NewsNext virtual conference

exchange4media Staff May 2, 2022 9:11 AM

Speaking at e4m NewsNext virtual summit, MRUCI chairperson Shashi Sinha said they have been pushing for print+digital readership data because publishers have already made big leaps in the online world

exchange4media Staff May 2, 2022 9:06 AM

Sinha takes over from Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd.

Naziya Alvi Rahman Mar 25, 2022 5:36 PM

Dias has been with the group for 27 years and its CEO for close to a decade

exchange4media Staff Mar 15, 2022 9:40 AM

e4m TV First: Shashi Sinha, CEO, India, Mediabrands, shared his thoughts on the future of TV as a medium of advertising

exchange4media Staff Feb 25, 2022 8:37 AM

According to sources, it is possible that IBDF, ISA and AAAI could pick an independent board member as BARC India Chairman

exchange4media Staff Feb 7, 2022 8:48 AM

Sakhuja's key priority as TechComm Chairman will be to protect the integrity of TV audience measurement data

exchange4media Staff Feb 4, 2022 10:34 PM

Vikram Sakhuja, Group CEO of Madison Media, has been nominated as Chairman of the board constituted by the consumer data intelligence company

exchange4media Staff Jan 18, 2022 12:29 PM

Net ad revenues across digital formats will rise +19% to reach ₹254 billion in 2022, while linear ad sales will grow by +13% to reach ₹499 billion

exchange4media Staff Dec 9, 2021 1:43 PM

On the birth anniversary of the celebrated adman, the group has instituted the award to recognise strategic partnership, something that Kapoor valued

exchange4media Staff Sep 9, 2021 10:41 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 4, 2021 8:12 AM

With this phase 2 IPL having just 31 matches, the outlay required by brands to amass large scale reach and attention is much lower

exchange4media Staff Aug 13, 2021 10:38 AM

As the second wave of COVID 19 starts to wane, we interview senior industry leaders and their 'Resilience Story' in the pandemic

Naziya Alvi Rahman Jun 17, 2021 9:09 AM

The service will focus on creating content strategies for Mediabrands India clients

exchange4media Staff May 17, 2021 10:17 AM

Industry experts discuss the recent findings by BARC India's TV Universe Estimates 2020, which shows a 6.9% growth in Indian TV households in 2020

Sonam Saini & Javed Farooqui Apr 21, 2021 8:54 AM

Kapoor was an integral part of many of Amul’s memorable campaigns and the launch of a number of its brands

exchange4media Staff Apr 14, 2021 10:41 AM

Industry experts discuss the many challenges and opportunities in the year dubbed as the toughest for media agencies so far

Naziya Alvi Rahman Jan 1, 2021 8:57 AM

Media veteran and Chairperson of the technical committee of BARC, Shashi Sinha speaks to Kailashnath Adhikari, MD, Governance Now, about why the ratings body is one of the best systems in the world

exchange4media Staff Oct 31, 2020 7:50 AM