As the second wave of COVID 19 starts to wane, we interview senior industry leaders and their 'Resilience Story' in the pandemic

Naziya Alvi Rahman Jun 17, 2021 9:09 AM

The service will focus on creating content strategies for Mediabrands India clients

exchange4media Staff May 17, 2021 10:17 AM

Industry experts discuss the recent findings by BARC India's TV Universe Estimates 2020, which shows a 6.9% growth in Indian TV households in 2020

Sonam Saini & Javed Farooqui Apr 21, 2021 8:54 AM

Kapoor was an integral part of many of Amul’s memorable campaigns and the launch of a number of its brands

exchange4media Staff Apr 14, 2021 10:41 AM

Industry experts discuss the many challenges and opportunities in the year dubbed as the toughest for media agencies so far

Naziya Alvi Rahman Jan 1, 2021 8:57 AM

Media veteran and Chairperson of the technical committee of BARC, Shashi Sinha speaks to Kailashnath Adhikari, MD, Governance Now, about why the ratings body is one of the best systems in the world

exchange4media Staff Oct 31, 2020 7:50 AM

The panellists explored how demand will push the economic activities further in the non-metros during the festive season

exchange4media Staff Oct 20, 2020 9:29 AM

The distinguished panellists will share insights on the festive demand, economic recovery and road ahead for non-metros

exchange4media Staff Oct 15, 2020 8:29 AM

Shashi Tharoor-led IT panel may also take up the issue after MP Karti Chidambaran wrote to the Standing Committee, raising concerns about the 'legitimacy and reliability' of the TRP system

exchange4media Staff Oct 12, 2020 9:11 AM

Shashi Sinha, Chief Executive Officer, IPG Media recounts the bold bets Shankar has taken through this career, scaling great heights

exchange4media Staff Oct 8, 2020 2:58 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 3, 2020 8:46 AM

Two new Board members, Sivakumar Sundaram & Sejal Shah, also appointed

exchange4media Staff Sep 29, 2020 6:06 PM

Colleagues remember Vasudeva as a courageous man whose demise leaves a void that will be difficult to fill

Misbaah Mansuri Jul 13, 2020 8:22 AM

Here's how our industry leaders are juggling work and home during the lockdown

exchange4media Staff Apr 11, 2020 8:45 AM

According to industry experts on the e4m Webinar panel, sectors like infrastructure, real estate, auto & airlines will take longer to bounce back

exchange4media Staff Apr 9, 2020 3:35 PM

Empathy, transparency in dealings and remaining connected with consumers top of mind, say Sam Balsara, Shashi Sinha, Ashish Bhasin and Amer Jaleel on exchange4media’s first webinar

exchange4media Staff Apr 9, 2020 8:59 AM

Sinha, CEO of IPG Mediabrands, said TV is still a sizeable business in the rest of the world especially in India

exchange4media Staff Feb 1, 2020 9:03 AM

Media Research Users Council’s contract with Nielsen India has concluded with the release of final quarter of Indian Readership Survey 2019 data

exchange4media Staff Nov 15, 2019 2:26 PM

Other industry veterans too gave the audience an insight into what made Subhas Ghosal an outstanding advertising man and a leader who the entire industry loved

exchange4media Staff Nov 12, 2019 10:39 AM

Nakul Chopra to be Chairman and Jaideep Gandhi to be Co-Chair of Goafest 2020 Organizing Committee

exchange4media Staff Oct 31, 2019 2:16 PM