IN10 Media Network rebrands as The EPIC Company

IN10 Media Network has announced its transformation into The EPIC Company, unveiling a bold new identity that reflects its evolution into a future ready, tech-enabled storytelling enterprise.

The milestone coincides with the company’s 10th anniversary.

The new The EPIC Company logo was unveiled in the presence of Anand Mahindra, Chairman, Mahindra Group; Krishna Kumar Pittie, Founder & Chairman, Pittie Group; Prasanth Kumar, Chief Executive Officer – South Asia, WPP Media; Shashi Sinha, Executive Chairman, IPG Mediabrands India; and Ajit Varghese, Partner & Group CEO – Media & OOH, Madison World.

The rebrand signals the company’s vision for a platform-agnostic content engine, creating and distributing films, series, documentaries, shorts, audio formats, and digital-native storytelling.

Speaking on the transition, Aditya Pittie, Managing Director, The EPIC Company, said, “We have always believed that great stories can come from anywhere and belong everywhere. This transformation is not just a visual refresh; it is a mindset shift: from being platform-led to creation-led, and from being a platform network to becoming a storytelling universe.”

In the newly revealed logo, the three-dimensional frame around the word "EPIC" represents a creative window into the stories the company intends to bring to life across screens and platforms.

At the event, the company also introduced its unified content philosophy, a blueprint for a storytelling ecosystem that adapts to personal tastes, reaches audiences everywhere, and operates through an integrated creative-and-technology engine what the company defines as a “24/7 story factory with zero downtime.”

As Pittie summed it up: “This is not a pipeline. It’s a power plant.”