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Guest Column: Ajit Varghese, Global Media Leader, writes why the COVID-19 pandemic would be the single-biggest differentiator that will lead to a better and more sustainable future

Ajit Varghese Apr 27, 2020 8:37 AM

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He will take on his new role early next year and will be reporting to Tim Castree who is the Global CEO of the new entity

Priyanka Mehra Aug 11, 2017 1:16 PM

Ajit Varghese's 10@ Maxus?blur=25

Ajit Varghese CEO APAC Maxus shares his 10 Leadership lessons as he completes a decade at Maxus

Priyanka Mehra Dec 7, 2016 9:38 AM

Rose Huskey joins Maxus Regional team as APAC Client Leadership Head?blur=25

Prior to this, Huskey spent four years as the Maxus Vietnam Managing Director

exchange4media Staff Aug 31, 2015 9:38 AM

Maxus launches marketing command centre 'MESH'?blur=25

Maxus MESH is a dialogue engine, which runs on the VSocial platform that reads environmental signals in real-time and aimed at keeping clients one step ahead of the curve

exchange4media Staff Apr 30, 2015 12:49 PM

Maxus appoints Sandeep Pandey as APAC effectiveness head?blur=25

This is a new position for Maxus in APAC and is in line with the increased focus of Maxus in the data Services and analytics space

exchange4media Staff Apr 28, 2015 11:10 AM

Maxus retains title of 'Most Dominant Agency' fourth year in a row: RECMA 2013 ratings?blur=25

Maxus India retained the title of the 'Most Dominant Agency' for fourth year in a row as per the RECMA report, a qualitative assessment for all leading media agencies in India, based on the parameters of Vitality & Structure

exchange4media Staff Mar 3, 2014 10:30 AM

"Communicate the rewards your employees can expect from you"?blur=25

Top performers are clear on what they want from the organisation & it is best to clearly outline the deliverables & rewards for achieving those goals, says Gaurav Hirey, CTO - South Asia, GroupM

Priyanka Mehra Feb 27, 2014 7:50 AM

My focus will be on leveraging data & tech on the back of insights: Kartik Sharma?blur=25

Against the backdrop of Sharma's appointment as MD for Maxus South Asia, he talks at length about his approach & preparation for the new role, taking the leap of faith, focus areas and dreaming big...

Priyanka Mehra Dec 10, 2013 9:03 AM

Kartik Sharma appointed as Managing Director, Maxus South Asia?blur=25

Sharma will take over from Ajit Varghese in Jan 2014, as Varghese moves into a new regional role as CEO Maxus Asia-Pacific. Sharma moves up from Managing Partner, Maxus

exchange4media Staff Dec 10, 2013 7:48 AM

Q3 AdEx: Print and digital to gain at television's expense?blur=25

The losses in AdEx for TV in Q3, 2013 should be capitalised by print and digital, with print likely to gain more; but, marketers and other experts see this as very short-term

Abhinav Trivedi Oct 29, 2013 8:00 AM

Festival bonanza for digital & OOH as advertisers shy away from troubled TV medium?blur=25

Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners

Priyanka Mehra Oct 16, 2013 9:54 AM

Festival bonanza for digital & OOH as advertisers shy away from troubled TV medium?blur=25

Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners

Priyanka Mehra Oct 16, 2013 9:22 AM

India is pretty much a jewel in the crown for Maxus APAC: Ajit Varghese?blur=25

In absolute terms, India contributes 25% of the volume. More importantly, the clients that we have here are truly blue chip clients, says the MD, Maxus, South Asia

Priyanka Mehra Oct 12, 2013 9:01 AM

Maxus elevates Ajit Varghese to CEO Asia Pacific?blur=25

Varghese will relocate to Singapore and will report into Mark Patterson, CEO, GroupM APAC & Vikram Sakhuja, CEO, Maxus Global. He takes over the role from Neil Stewart

exchange4media Staff Sep 23, 2013 9:19 AM

Maxus elevates Ajit Varghese to CEO Asia Pacific?blur=25

Varghese will relocate to Singapore and will report into Mark Patterson, CEO, GroupM APAC & Vikram Sakhuja, CEO, Maxus Global. He takes over the role from Neil Stewart

exchange4media Staff Sep 23, 2013 7:33 AM

Mobile can help reach 700 mn to 800 mn people in India: Hemant Bakshi?blur=25

Jury meet for The Smarties India 2013 was held in Mumbai yesterday; it was chaired by HUL's Bakshi. The second edition of Smarties has seen significant increase in the number of entries

Shobhana Nair Aug 28, 2013 8:49 AM

Radio's potential remains underutilised: Experts?blur=25

Potential for advertisers is huge as creatives on radio can be tailor-made for brands; however, the biggest drawback is that radio lacks mktg, say experts

Simran Sabherwal May 29, 2013 7:50 PM

Is IPL hitting sixes over GEC revenues??blur=25

Is IPL affecting the top line of GECs? At least Q1 every fiscal marks a shift in viewership & advertising trends. e4m decodes...

Abhinav Trivedi Apr 22, 2013 7:34 PM

Nestle India consolidates digital & social media with Maxus Digital?blur=25

Maxus has dedicated a team for Nestle India with skills in social media platforms, measurements and creative

exchange4media Staff Mar 22, 2013 7:29 PM