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Guest Column: Rishabh Sharma, Brand Strategist, Twitter India tells us how brands used the social media platform to change the dynamics of fan engagement and produce campaigns that awed audiences

Rishabh Sharma Dec 28, 2018 9:24 AM

India Today Conclave goes to Mumbai, to debate 'The Great Disruption'

The 16th Edition of the Group's signature event will be held between March 17-18, and feature eminent speakers from across the globe

exchange4media Staff Mar 3, 2017 2:26 PM

Union Budget 2016: Deliver on the promise of 'Start Up India', say entrepreneurs

The start-up community is looking for tax breaks, especially on angel investment, an extension of the ease-of-doing-business philosophy, as well as resolution of long standing bills likes the GST from the upcoming Union Budget 2016

exchange4media Staff Feb 25, 2016 7:56 AM

'Make In India' needs disruptive ideas: Anand Mahindra and Kumar Mangalam Birla

At the ongoing ‘Make In India’ initiative in Mumbai, industry stalwarts, Anand Mahindra, Chairman of Mahindra Group and Kumar Mangalam Birla, Chairman of Aditya Birla Group, said that new technologies and better regulation will help the country emerge as the new manufacturing and innovation hub of the world

Abhinn Shreshtha Feb 17, 2016 8:41 AM

Amitabh Bachchan croons ‘Le Panga’ for Pro Kabaddi League 2

The lyrics have been penned by Piyush Pandey and the song has been composed as well as sung by Amitabh Bachchan

Sarmistha Neogy Jul 14, 2015 8:44 AM

Can Star Sports mass-popularise kabaddi with Pro Kabaddi League?

The channel has launched an aggressive & glamorous promotional campaign for the League in an attempt to recreate the lost glory of the game. Does kabaddi have the potential of appealing to the youth & getting as many eyeballs as cricket in India? exchange4media finds out

Ankur Singh Aug 6, 2014 7:58 AM

Club Mahindra gets a new look, intensifies focus on digital media

The new identity is inspired by the thought 'Make every moment magical' and aims to encourage customers to give the vacation ownership company another look

Simran Sabherwal Oct 23, 2013 8:21 AM

NDTV honours corporates in 7th edition of Business Leadership Awards

Anand Mahindra acknowledged as NDTV Business leader of the Year; Deepak Parekh and Keshub Mahindra conferred Lifetime Achievement Awards

exchange4media Staff Apr 10, 2013 11:32 PM

Engage readers beyond traditional media

The greatest challenge for business journalists, as per Rohit Bansal, is engaging with a huge proliferation of social media and staying relevant

Shanta Saikia Feb 27, 2012 10:04 AM

Mahindra’s interactivity goes virtual

Mahindra has partnered with Hungama Digital Media to introduce their augmented reality campaign, which extends virtual creations into the real world

Rahul Dubey Jan 9, 2012 7:33 AM

Mahindra embarks on multi-media movement – 'Spark the Rise'

After the launch of its new brand position – expressed by the word “Rise” – in January 2011, the Mahindra Group has announced the launch of a multi-media movement – ‘Spark the Rise’ – which seeks to inspire and empower people across India to shape their own future. The Group intends to invest Rs 120 crore over three years in activities related to building the new brand position.

exchange4media Staff Aug 12, 2011 9:58 AM

Mahindra unveils 'Rise', a new brand promotion; invests Rs 120 crore for its promotion

Mahindra Group has announced its new positioning called ‘Rise’. This new positioning represents a new chapter in the history of the iconic, 65 year old brand…

exchange4media Mumbai Bureau Jan 18, 2011 3:48 PM

AdAsia 2011 and the New Certainty of Uncertainty

With much euphoria, the team representing India at AdAsia in 2007 announced AdAsia would be back for the third time to be hosted in India in 2011. The Organising Committee led by Mudra’s Madhukar Kamath, with the backing of Advisory Board chaired by Mahindra & Mahindra’s Anand Mahindra, has the show rolling. Much ground has to be covered by November 2011, when AdAsia would be hosted in New Delhi – the OC speaks on plans ahead.

Noor Fathima Warsia Dec 15, 2010 4:29 PM

Design is a business culture brought to life: Preeti Vyas, Chairwoman, VGC

Design as a discipline aiding businesses has come a long way. In conversation with exchange4media, Preeti Vyas, Chairwoman, VGC, speaks about the growing importance of design for brands and businesses, her association with design and her new presentation – ‘Designomics’ – as part of the show ‘Logo’ on Bloomberg UTV.

Shanta Saikia Oct 20, 2010 8:32 AM