anand-mahindra

Guest Column: Rishabh Sharma, Brand Strategist, Twitter India tells us how brands used the social media platform to change the dynamics of fan engagement and produce campaigns that awed audiences

Rishabh Sharma 28-December-2018

The 16th Edition of the Group's signature event will be held between March 17-18, and feature eminent speakers from across the globe

exchange4media Staff 03-March-2017

The start-up community is looking for tax breaks, especially on angel investment, an extension of the ease-of-doing-business philosophy, as well as resolution of long standing bills likes the GST from the upcoming Union Budget 2016

exchange4media Staff 25-February-2016

At the ongoing ‘Make In India’ initiative in Mumbai, industry stalwarts, Anand Mahindra, Chairman of Mahindra Group and Kumar Mangalam Birla, Chairman of Aditya Birla Group, said that new technologies and better regulation will help the country emerge as the new manufacturing and innovation hub of the world

Abhinn Shreshtha 17-February-2016

The lyrics have been penned by Piyush Pandey and the song has been composed as well as sung by Amitabh Bachchan

Sarmistha Neogy 14-July-2015

The channel has launched an aggressive & glamorous promotional campaign for the League in an attempt to recreate the lost glory of the game. Does kabaddi have the potential of appealing to the youth & getting as many eyeballs as cricket in India? exchange4media finds out

Ankur Singh 06-August-2014

The new identity is inspired by the thought 'Make every moment magical' and aims to encourage customers to give the vacation ownership company another look

Simran Sabherwal 23-October-2013

Anand Mahindra acknowledged as NDTV Business leader of the Year; Deepak Parekh and Keshub Mahindra conferred Lifetime Achievement Awards

exchange4media Staff 10-April-2013

The greatest challenge for business journalists, as per Rohit Bansal, is engaging with a huge proliferation of social media and staying relevant

Shanta Saikia 27-February-2012

Mahindra has partnered with Hungama Digital Media to introduce their augmented reality campaign, which extends virtual creations into the real world

Rahul Dubey 09-January-2012

After the launch of its new brand position – expressed by the word “Rise” – in January 2011, the Mahindra Group has announced the launch of a multi-media movement – ‘Spark the Rise’ – which seeks to inspire and empower people across India to shape their own future. The Group intends to invest Rs 120 crore over three years in activities related to building the new brand position.

exchange4media Staff 12-August-2011

Mahindra Group has announced its new positioning called ‘Rise’. This new positioning represents a new chapter in the history of the iconic, 65 year old brand…

exchange4media Mumbai Bureau 18-January-2011

With much euphoria, the team representing India at AdAsia in 2007 announced AdAsia would be back for the third time to be hosted in India in 2011. The Organising Committee led by Mudra’s Madhukar Kamath, with the backing of Advisory Board chaired by Mahindra & Mahindra’s Anand Mahindra, has the show rolling. Much ground has to be covered by November 2011, when AdAsia would be hosted in New Delhi – the OC speaks on plans ahead.

Noor Fathima Warsia 15-December-2010

Design as a discipline aiding businesses has come a long way. In conversation with exchange4media, Preeti Vyas, Chairwoman, VGC, speaks about the growing importance of design for brands and businesses, her association with design and her new presentation – ‘Designomics’ – as part of the show ‘Logo’ on Bloomberg UTV.

Shanta Saikia 20-October-2010

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