prasanth-kumar
In a wide-ranging conversation with Dr. Annurag Batra, Prasanth Kumar, CEO of WPP Media South Asia, lays out how consumer shifts, AI acceleration and outcome-driven models are reshaping media services
e4m Staff Apr 29, 2026 9:13 AM
India’s AdEx-to-GDP ratio is projected to rise from 0.5% currently to 1% by 2030, as capita income increases from $2,800 to $4,000, WPP Media projects
e4m Staff Feb 19, 2026 8:49 AM
The industry veteran marks his birthday today while continuing to drive transformative growth across South Asia with WPP Media
e4m Staff Jan 12, 2026 11:28 AM
The EPIC Company logo was unveiled in the presence of Anand Mahindra, Krishna Kumar Pittie, Prasanth Kumar, Shashi Sinha and Ajit Varghese
e4m Staff Nov 26, 2025 9:31 PM
At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more
e4m Staff Nov 12, 2025 11:14 AM
Prasanth Kumar is the CEO - South Asia at WPP Media and is one of the tallest leaders in the industry
e4m Desk Nov 11, 2025 10:00 PM
WPP India's CVL Srinivas conferred with Lifetime Achievement Award; Prasanth Kumar, Navin Khemka, Atul Hegde, among other key awardees
Prasanth Kumar, CEO- South Asia, WPP Media, will engage in a fireside chat with Nawal Ahuja, Co-Founder, e4m, on the topic ‘The Triple Mandate: Aligning Purpose, Profit & Platforms in Media’s New Era’
Industry leaders say WPP's restructuring signals unified leadership and clearly defined client solution leads, makes the process more streamlined, and is a timely shift
In an internal mail, Prasanth Kumar, CEO - GroupM South Asia, shared insights into the transformation of GroupM’s brand identity to WPP Media
WPP Media has introduced a new regional model for Asia Pacific, Middle East, and Africa
e4m Staff Jun 18, 2025 4:11 PM
Wavemaker and ABP walked away with big honours on Day 1 at the Abbys
Aditi Gupta May 22, 2025 9:12 AM
In a fireside chat at the first edition of the Auto Marketing Summit, the GroupM CEO shared his key learnings from working with auto companies like Maruti and his outlook for AdEx for the year ahead
e4m Staff Feb 20, 2025 8:39 AM
The CEO of GroupM South Asia, who turns a year older today, has played a pivotal role in shaping the media landscape
e4m Staff Jan 12, 2025 1:46 PM
Prasanth Kumar is CEO - South Asia at GroupM and one of the tallest leaders in the industry
Rana Barua, Group CEO - Havas India, South East & North Asia (Japan & South Korea), elected Vice-President of the association
Rana Barua elected Vice-President; Anupriya Acharya to be ex-officio member of AAAI Board for 2023-24
e4m Staff Dec 4, 2023 11:13 AM
The CEO of South Asia, GroupM, engaged in a fireside chat with Nawal Ahuja, Co-founder of exchange4media, at the e4m Confluence
The award honours visionaries who have demonstrated transformational leadership qualities and achievements over the years
exchange4media Staff Jul 20, 2023 7:43 PM
The award ceremony will be held in Gurgaon on July 20, 2023
exchange4media Staff Jul 13, 2023 9:04 AM
Ashutosh Srivastava’s role as APAC CEO to end; GroupM to now have four market clusters in the region
exchange4media Staff Apr 21, 2023 8:24 AM
The GroupM ESP Sporting Nation Report 2023 reveals that cricket continues to dominate the Indian sports sponsorship landscape, contributing to 85% of the sponsorship spends
exchange4media Staff Apr 4, 2023 12:54 PM
Speaking at the unveiling of INCA-e4m Influencer Marketing Report 2022, GroupM South Asia CEO Prasanth Kumar said the importance of influencer marketing has got accelerated in the last 2-3 years
exchange4media Staff Dec 1, 2022 8:25 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Oct 15, 2022 7:42 AM
Data reveals that football fans are responsive towards brands that tie-up with the FIFA World Cup
exchange4media Staff Oct 12, 2022 10:57 AM
GroupM South Asia CEO Prasanth Kumar spoke to exchange4media Co-Founder Nawal Ahuja at e4m Confluence: The Media investments Summit 2022
exchange4media Staff Oct 10, 2022 8:41 AM
GroupM India’s clients will gain access through ShareChat to a growing network of influencers and creators
exchange4media Staff Aug 29, 2022 12:48 PM
Kumar, who will soon be completing three years at the helm of GroupM South Asia, talks about the changing media and advertising landscape and its implications for the industry
Javed Farooqui Apr 12, 2022 8:36 AM
This will help GroupM’s clients in India to reach viewers with relevant TV ads
exchange4media Staff Apr 5, 2022 2:03 PM
Prasanth Kumar, GroupM South Asia CEO, shares how the agency is embracing the digital disruption, what are the challenges that this transformation has thrown up, and more
Naziya Alvi Rahman Feb 28, 2022 8:55 AM
Santosh Krishnamoorthy, Alex Sibois, Prasanth Kumar, and Sachin Sharma are among the leaders who will grace the event on December 9
exchange4media Staff Dec 2, 2021 3:28 PM
At the exchange4media-GroupM Voice Marketing Conference, Kumar shared insights on the growth of voice search, trends in the voice space and how marketers are increasingly leveraging it
exchange4media Staff Jul 16, 2021 8:28 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Mar 6, 2021 8:58 AM
Prasanth Kumar, GroupM South Asia CEO, says that while the growth rate predicted for India is quite high at 23% in 2021, the country has still not crossed 2019 levels
Naziya Alvi Rahman Mar 1, 2021 8:22 AM
‘Love Runs Deep’ is Instagram's first campaign in India aimed at marketers and advertisers
exchange4media Staff Oct 8, 2020 7:19 PM
The Indian Society of Advertisers has been the flagship national body and unique voice of advertisers pan India for close to 70 years.
exchange4media Staff Jul 28, 2020 8:35 PM
Mehta will continue to be based out of Gurgaon and will report to Prasanth Kumar, CEO, GroupM South Asia
exchange4media Staff Jun 9, 2020 3:21 PM
According to the report, while TV continues to grow as the biggest medium for ad spends in sports, brands are also leveraging digital in an effort to build a connect with consumers
exchange4media Staff Mar 12, 2020 12:59 PM
Kotwani is believed to be taking up a new assignment in the next few months
Naziya Alvi Rahman Mar 9, 2020 7:47 AM
m/SIX was seen winning media mandates for brands like Emami, Revv Cars, V-Nourish, Toppr, The Moms Co and Sebamed
exchange4media Staff Feb 26, 2020 11:32 AM
‘Mobile Marketing Ecosystem Report 2020’ delves into trends impacting consumers and marketers, and highlights why it’s necessary to go beyond traditional realms of digital marketing
exchange4media Staff Feb 18, 2020 1:52 PM
INCA enables brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers
exchange4media Staff Feb 18, 2020 11:30 AM
Digital secures the second position as the most used media vehicle and is estimated to reach 30% of ad spends in 2020
exchange4media Staff Feb 5, 2020 12:11 PM
Gupte, who is currently COO of Wavemaker India, takes over from Kartik Sharma who has stepped down to pursue other opportunities
exchange4media Staff Jan 29, 2020 12:32 PM