Data, Attention, AI & more: Prasanth Kumar to share key insights at e4m Confluence

e4m Confluence is back with its fifth edition this year on November 23 in Mumbai. At the upcoming edition of the conference, Prasanth Kumar, Chief Executive Officer – South Asia, WPP Media, will engage in a fireside chat with Nawal Ahuja, Co-Founder, exchange4media, on the topic ‘The New Media Power Equation’. The conversation will bring together the biggest shifts shaping the media and advertising industry, including platforms, data, artificial intelligence (AI), commerce, creators, agencies and brands, examining how the media landscape is evolving and where the balance of power is shifting.

The discussion will also explore some of the most pressing questions facing the industry today, including who controls consumer attention in the increasingly fragmented media ecosystem and who owns consumer intelligence and data. The leaders will also examine how AI agents could transform the relationship between brands and consumers, the growing influence of commerce, creators and communities, and how agencies are redefining their roles through technology and commerce.

e4m Confluence to focus on navigating innovation, creativity & growth in a dynamic world.

As the media ecosystem continues to evolve, the fireside chat will also look at what makes agencies uniquely valuable in an AI-led environment and how they can stay relevant amid rapid technological changes. The conversation will conclude by examining what the new media power equation could look like over the next decade, particularly in terms of who will control attention, intelligence, consumer relationships and, ultimately, business growth.

e4m Confluence- The Media Investments Summit 2026 brings together leaders from India’s media, advertising and technology ecosystem to decode what’s next for media investments. Through discussions and conversations featuring keynote sessions, fireside chats and panel discussions, the speakers are set to explore emerging trends, evolving business models and the growing role of innovation and creativity in shaping brand communication and media investments.