advertising-industry-insights

The Exit Interview: Shashi Sinha gets candid on Omnicom, IPG and what comes next

Shashi Sinha Reflects on His Journey and Future After Omnicom?blur=25

In a candid conversation with BW Marketing World, Shashi Sinha opens up about leaving Omnicom, the IPG integration, the future of the agency business and the ideas shaping his next chapter

Noor Fathima Warsia Jul 30, 2026 1:50 PM

Indian advertising owes Shashi Sinha a debt of gratitude: Josy Paul

Shashi Sinha's Impact on Indian Advertising Recognized by Josy Paul?blur=25

Josy Paul, Chairman, BBDO India, shares his thoughts on Shashi Sinha’s exit from Omnicom Group

e4m Staff Jul 29, 2026 9:59 AM

The BARC Blackout: What happens to creativity when the scoreboard disappears?

The Impact of BARC Blackout on Creativity in Advertising?blur=25

With weekly TV ratings on pause, the industry is forced to confront a bigger question: Has advertising become too dependent on measurement to trust creativity?

Aryendra Khan Jul 9, 2026 7:32 PM

The metric that arrived too late

Premjeet Sodhi?blur=25

Premjeet Sodhi, Global Analytics Lead at WPP Media, writes attention measurement, as it currently exists, has brought new knowledge but is only a promising first draft

Premjeet Sodhi Jun 30, 2026 12:17 PM

Does bad creative produce great sales?

Can Mediocre Advertising Drive Sales Success? - Adman Prabhakar Mundkur?blur=25

Guest Column: Adman Prabhakar Mundkur decodes whether there is such a thing as ‘creative that sells’ and ‘creative for creative's sake’

Prabhakar Mundkur Jun 26, 2026 11:56 AM

Clients want fewer partners and greater accountability: Prerna Mehrotra

Prerna Mehrotra: Clients Demand Fewer Partners and More Accountability?blur=25

Prerna Mehrotra, Chief Client Officer & CEO, Media, Asia Pacific, dentsu, speaks to e4m from the Cannes Lions festival on how dentsu is adapting to serve its clients drive growth and client-centricity

Simran Sabherwal Jun 25, 2026 9:07 AM