Authors

Love him or hate him, Sorrell could not be ignored. It is true that WPP is hurt, but it also true that there is no Martin Sorrell around to lead an attack on it. An assault could come, and it could be from the newer players on the block like the consultancies, or maybe even the Amazons of the world.

Noor Fathima Warsia 19-April-2018

For a very large audience mass, former Times Now & ET Now Editor-in-Chief, Arnab Goswami’s path to pursue an independent media approach is an exciting one – not only from a journalism standpoint but also for the role that India can play in the global news industry

Noor Fathima Warsia 30-December-2016

Kartikeya Sharma of iTV network doesn’t play by the book. In a chat with Noor Fathima Warsia, he shares how he likes to seize a growth opportunity no matter how crazy and create a robust business with full conviction

Noor Fathima Warsia 01-July-2016

Following a media pitch, the media duties of Mars Chocolates, Mars Foods, Mars Pet Care and Wrigley India is now consolidated with MediaCom India

Noor Fathima Warsia 02-February-2013

Following a keenly contested media pitch, the media duties of Mars Chocolates, Mars Foods, Mars Pet Care and Wrigley India is now consolidated with MediaCom India

Noor Fathima Warsia 01-February-2013

Sony India’s recently embraced ‘One Sony’ reorganisation makes this one of the biggest pitches to kick off the year

Noor Fathima Warsia 18-January-2013

As Rediffusion – Y&R gears up for an action-packed 2013 with new leadership in place, Diwan Arun Nanda speaks on what lies ahead

Noor Fathima Warsia 09-January-2013

As D Rajappa, hitherto Prez of Rediffusion YR, exits the company after an 18-year stint, he speaks to exchange4media on his Rediffusion experience and the road ahead

Noor Fathima Warsia 08-January-2013

2012 is making way for an exciting 2013 as changes at the top will redefine the media agency business in India

Noor Fathima Warsia 01-January-2013

Following Govt of India’s request to TAM to withhold data release of news channels, industry has agreed to defer data release for all genres

Noor Fathima Warsia 19-December-2012

Segmentation, synergy, ecosystem & insight are cornerstones to the Viacom18 CEO’s strategy

Noor Fathima Warsia 19-December-2012

Ajay Chacko, President, A+E Networks|TV 18 explains that the bigger impact of digitisation addressability will come from the smaller details

Noor Fathima Warsia 18-December-2012

The development comes on the back of a multi-agency pitch; account size is Rs 15 crore to Rs 20 crore

Noor Fathima Warsia 17-December-2012

The development comes on the back of a multi-agency pitch; account size is Rs 15 crore to Rs 20 crore

Noor Fathima Warsia 17-December-2012

Jejurikar has exited Zee Entertainment Enterprises where he had joined in February 2012 as President for the Network

Noor Fathima Warsia 15-December-2012

TAM CEO decodes DAS implications for mass & niche channels, media planners & advertisers, and for the observers of the Indian broadcast space per se

Noor Fathima Warsia 14-December-2012

Jejurikar has exited Zee Entertainment Enterprises where he had joined in February 2012 as President for the Network

Noor Fathima Warsia 14-December-2012

After speaking to various agencies for the strategy part of its media mandate, Reckitt Benckiser has decided to retain ZenithOptimedia

Noor Fathima Warsia 11-December-2012

The COO of Publicis Groupe is applying this equation of intelligence, technology & emotion to India too as Publicis looks to up its share in this market

Noor Fathima Warsia 10-December-2012

After speaking to various agencies as part of a review of the strategy part of its media mandate, Reckitt Benckiser has decided to retain ZenithOptimedia as its agency

Noor Fathima Warsia 10-December-2012