.jpg "Explainer videos help increase corporate and product sales: Prashant Pinge")
Explainer videos help increase corporate and product sales: Prashant Pinge
Bacardi pumps in £12mn to market its brand purpose
Mathrubhumi Group to launch media school in Kochi
SonyLIV launches Facebook chatbot that answers FIFA World Cup 2018 queries
.jpg "Supari Studios' 70s disco theme campaign for Smashbox featuring Monica Dogra")
Supari Studios' 70s disco theme campaign for Smashbox featuring Monica Dogra
Noorings: Status WPP- Blood in the water
Love him or hate him, Sorrell could not be ignored. It is true that WPP is hurt, but it also true that there is no Martin Sorrell around to lead an at...
Republic is an unstoppable people's movement, dirty tricks won't work: Arnab Goswami
For a very large audience mass, former Times Now & ET Now Editor-in-Chief, Arnab Goswami’s path to pursue an independent media approach is an exciting...
Out-of-the-box is the way to go about the box: Kartikeya Sharma, iTV Network
Kartikeya Sharma of iTV network doesn’t play by the book. In a chat with Noor Fathima Warsia, he shares how he likes to seize a growth opportunity no...
Mars-Wrigley media biz to MediaCom India
Following a media pitch, the media duties of Mars Chocolates, Mars Foods, Mars Pet Care and Wrigley India is now consolidated with MediaCom India
Mars-Wrigley consolidates media biz with MediaCom India
Following a keenly contested media pitch, the media duties of Mars Chocolates, Mars Foods, Mars Pet Care and Wrigley India is now consolidated with Me...
Sony goes shopping for mammoth media biz
Sony India’s recently embraced ‘One Sony’ reorganisation makes this one of the biggest pitches to kick off the year
Ideas transcend boundaries: Arun Nanda
As Rediffusion – Y&R gears up for an action-packed 2013 with new leadership in place, Diwan Arun Nanda speaks on what lies ahead
I am now seeking the next big challenge: D Rajappa
As D Rajappa, hitherto Prez of Rediffusion YR, exits the company after an 18-year stint, he speaks to exchange4media on his Rediffusion experience and...
As media agencies gear up for a Terra Nova in 2013
2012 is making way for an exciting 2013 as changes at the top will redefine the media agency business in India
TAM’s TV data release to be delayed further
Following Govt of India’s request to TAM to withhold data release of news channels, industry has agreed to defer data release for all genres
Sudhanshu Vats gears up for Viacom18’s next move
Segmentation, synergy, ecosystem & insight are cornerstones to the Viacom18 CEO’s strategy
“Even channels packages due to DAS will impact viewership”
Ajay Chacko, President, A+E Networks|TV 18 explains that the bigger impact of digitisation addressability will come from the smaller details
Siemens awards media mandate to ZenithOptimedia
The development comes on the back of a multi-agency pitch; account size is Rs 15 crore to Rs 20 crore
Siemens awards media mandate to ZenithOptimedia
The development comes on the back of a multi-agency pitch; account size is Rs 15 crore to Rs 20 crore
Rajesh Jejurikar returns to Mahindra Auto
Jejurikar has exited Zee Entertainment Enterprises where he had joined in February 2012 as President for the Network
How DAS affects you? Ask LV Krishnan
TAM CEO decodes DAS implications for mass & niche channels, media planners & advertisers, and for the observers of the Indian broadcast space...
Rajesh Jejurikar returns to Mahindra & Mahindra
Jejurikar has exited Zee Entertainment Enterprises where he had joined in February 2012 as President for the Network
ZO retains Reckitt Benckiser’s strategy biz
After speaking to various agencies for the strategy part of its media mandate, Reckitt Benckiser has decided to retain ZenithOptimedia
IQ + TQ + EQ = Publicis: Jean-Yves Naouri
The COO of Publicis Groupe is applying this equation of intelligence, technology & emotion to India too as Publicis looks to up its share in this mark...
ZenithOptimedia retains Reckitt Benckiser’s strategy biz
After speaking to various agencies as part of a review of the strategy part of its media mandate, Reckitt Benckiser has decided to retain ZenithOptime...
Dentsu Media bags SEBI’s media mandate
SEBI had shortlisted 13 agencies for the pitch that was announced in April 2012
SEBI awards media mandate to Dentsu Media
SEBI had shortlisted 13 agencies for the pitch that was announced in April 2012
Mars-Wrigley shop for media agency partner
Mars Inc is in the process of completing a consolidated media review of Mars and Wrigley businesses in India
Anil Kapoor & Colors to bring ‘24’ to India
Anil Kapoor Film Co is producing the show with Kapoor in the lead role. India becomes the only country outside of the US to telecast the thriller
.jpg "Supari Studios' 70s disco theme campaign for Smashbox featuring Monica Dogra")
To catch the 70s vibe, the set was lit up in blue and pink, with quick cuts and funky music which captures the fun aspects of Dogra and Shibani Dandekar effortlessly
Shujaat Bukhari, Editor of Rising Kashmir, was given police security after he was attacked in 2000; he was also abducted in 2006 but managed to escape
.jpg "Interactive Avenues nominates Rexbot for Cannes 2018")
The agency conceptualized this one for brand Durex.